There’s no “one-size-fits-all” approach to marketing a membership website.
However there are a number of tactics and strategies that are proven to work well, or that take advantage of some of the unique elements that come with running a membership website.
In the concluding episode of a two-part podcast series, I discuss a variety of different marketing tips that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site.Read More
Sales are the lifeblood of a successful membership business.
While being able to hang onto those members is critical to the long term health of your site, the best retention strategy in the world is useless if you’re not bringing in members in the first place.
In the first of a two-part podcast series, I discuss a variety of different marketing tips and tactics that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site.Read More
It’s a new year, time for resolutions and focusing on new projects; and for many that means deciding to start a membership website.
However rather than joining the countless people out there dishing out motivational platitudes and encouragement by the bucket-full; I’ve decided to take a different approach for this episode of The Membership Guys Podcast.
Instead, I’m going to try to talk you out of it, by giving you the 9 signs that it might be a bad idea to start a membership site.Read More
As 2016 draws to a close, we’re in a reflective mood here at The Membership Guys HQ.
It’s been a great year for us and for many within our community; and a particular highlight has been the growth and evolution of The Membership Guys Podcast.
We’ve had the great privilege of being joined by a number of great guests, and it’s been humbling that many of our most popular episodes feature only Mike and, well, a mic!
In this special holiday edition of the show, I’m counting down the 10 most popular episodes according to download numbers during 2016, and revisiting some of the biggest gems and value-bombs from them all.
In some circles, working every hour under the sun and being so busy that you’re eating your Christmas lunch with your laptop on your knee, is seen almost as a badge of honour. Evidence that you’re “hustling” harder than anyone else and as a result your business will be more successful.
It doesn’t work like that.
In this episode of The Membership Guys Podcast we talk about why taking a break is so important, and I share a story about when I first realised that the world doesn’t stop spinning if you step away from your business.Read More
Most memberships are focussed on helping people to reach a goal or achieve some sort of positive outcome.
Whether you enable this with courses, worksheets and tools, community or something else – it’s the result that matters.
Running a free online challenge as part of your audience building and lead generation strategy taps into this in a big way and as a result can be one of the most effective tactics for attracting new members.
In this episode of The Membership Guys Podcast, I share a lesson taken directly from our Building an Audience course where we talk specifically about running an online challenge to grow your membership.Read More
Live video is extremely popular right now, and it’s only going to become even more powerful as a marketing channel.
A lot of memberships we see are centered around an authority or expert of some type; and it stands to reason that one of the most effective ways of demonstrating your expertise, establishing your credibility and truly connecting with your audience is to get in front of a camera and share your message.
In this episode of The Membership Guys Podcast I’m joined by Luria Petrucci from LiveStreamingPros.com. These guys are absolutely nailing live broadcasting, and Luria has brought her years of experience in online video to the show to give you the steps and strategy you need to follow to make live video work as part of your membership marketing strategy.Read More
Growing your membership audience can be a slow, painstaking process.
Ultimately when all things are equal, people will buy from people they know, like and trust; and that sort of relationship takes time to develop.
However there are ways to speed up the process; and in this episode of The Membership Guys Podcast I look at 4 of the tactics you can use to accelerate your audience growth.Read More
Building an audience is essential to the success of your membership.
After all if you have no audience to speak of, then who are you going to sell to? Where are your members going to come from?
“Build it and they will come” is, unfortunately, a myth – so you need to invest time in growing your own audience in terms of your email subscribers, website visits, podcast listeners, social followers and, of course, paying members.
But where do you start? How do you actually find your audience?Read More
When starting a membership, you have to be in it for the long haul. However despite your best intentions the time may come when you’re considering shutting down your membership site.
If that is an option you’re seriously considering; it’s important to handle it carefully to avoid upsetting your members and ruining your reputation.
In this episode of The Membership Guys Podcast, I discuss the best approach to take to shutting down your membership site without burning your bridges or causing yourself unnecessary problems.Read More