Marketing Podcast Sales Funnels

TMG046: Nathan Chan on Growing Your Instagram Following

Nathan Chan Instagram

In this episode of The Membership Guys Podcast, it’s the concluding part of my interview with Nathan Chan of Foundr Magazine in which we discuss marketing your business and growing your brand on Instagram.

As part of his marketing for Foundr Magazine, Nathan managed to explode their Instagram following to hundreds of thousands of highly engaged fans in a short space of time. In this episode, he discusses how you can get started on building your own following as well as how to leverage them as part of your list building and sales funnel for your membership site.

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Community Member Engagement

5 Options for Adding a Forum to Your Membership Site

Membership Forum Software

Adding a forum to your site is a great way of creating a membership community, providing more features than other community options such as Facebook groups or Slack groups. However, once you make the decision to use a forum, the question then becomes, which one?

Here we take a look at our 5 favourite options for adding a forum to your membership site, including the main pros and cons of each.

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Member Onboarding Podcast

TMG045: 6 Ways to Use Onboarding to Give Members a Warm Welcome

Onboarding - Giving a Warm Welcome

What happens in the minutes, hours, days and weeks following a new member joining are often what will determine the long term success of your membership website.

Onboarding is an area so sorely missed when it comes to memberships, because as online business owners we’re conditioned to focus solely on getting the sale.

In this episode I discuss the importance of giving new members a warm welcome, along with my top tips and tactics for ensuring that they feel part of your community from the instant they join.

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Promoting Your Membership Site with an Affiliate Program


When looking at different ways to promote your membership site, an affiliate program can be a pretty appealing option. Afterall, it’s one of the few marketing channels where you don’t have to spend any money until you’re actually making money! It’s basically the digital equivalent of having your very own sales team going out into the world and driving leads and traffic to your website for you.

In this post we’re going to take a look at some of the key things you should consider when planning an affiliate program for your membership site.

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Launching Podcast

TMG044: Using an Online Summit to Launch Your Membership with Yann Ilunga

Online Summit to Launch Your Membership

If you want to make an impact and grab a lot of attention for the launch of your membership site, then running an online summit can be a great strategy to use.

This is especially true if you need to accelerate your visibility, quickly grow an audience and build a huge amount of momentum going into your launch.

In this episode of The Membership Guys Podcast, I talked to Yann Ilunga about how he’s making a splash with his upcoming Podcast Success Summit, and the strategy he’s using to launch his own membership off the back of it.

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Online Courses

Should You Create an Online Course or a Membership Site?


Online courses and membership websites are two of the most popular and comprehensive types of information product you can create; however often the terms ‘course’ and ‘membership’ are used interchangeably, causing no end of confusion.

As such you may find yourself asking: “What’s the difference between an online course and a membership site?’

So what are the actual differences, or is it really just a case of semantics?

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Launching Podcast

TMG043: Nathan Chan on Building a Successful Publishing Brand

Nathan Chan Foundr

In this episode of The Membership Guys Podcast, I’m joined by Nathan Chan of Foundr Magazine.

In part one of our interview, Nathan shares stories about the background of Foundr magazine, how Nathan started it from scratch, without an existing audience to speak of and ultimately grew it into a successful brand that now offers several products including a recently launched membership site.

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Member Onboarding Member Retention

21 Quick Tips for Improving Member Retention

Member Retention Tips

Member retention is critical to the long-term success of your membership website.

It costs 7-10 times more on average to win a new member than it does to hold on to an existing one; and if you’re losing more members than you bring in then your business won’t last long!

In this article, we’re giving you 21 quick tips for improvements you can make to your membership strategy in order to improve your member retention.

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Marketing Podcast

TMG042: Our Takeaways from Social Media Marketing World 2016

Social Media Marketing World 2016 Takeaways

Fresh on the back of attending Social Media Marketing World 2016, we’re sharing our top takeaways from the event for creating content and promoting your membership site through social channels.

PLUS – you guys asked for it… after 8 months, the elusive Callie Willows finally joins me on The Membership Guys Podcast!

Listen to the latest episode to hear us discuss our 4 biggest lessons from the event…

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Why Membership Site Owners Should Attend Conferences

Conferences for membership site owners

Conference season is upon us!

For some that means cramming into a drab hall in a hotel out in the middle of nowhere, listening to long-in-the-tooth experts drone on for hours on end.

For others, it’s a chance to take time away, fly to somewhere sunny and fill your brain in between running up a huge bar bill on company expenses.

Whichever end of the scale you land on; conferences represent plenty of opportunities for anyone running a membership website…

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