Member Retention Podcast

How to Prevent Hit and Run Members

How to Prevent Hit and Run Members

As membership site owner, the ability to protect your premium content is at the heart of how your business functions.

And when that protection is threatened you, naturally, start to panic.

So it stands to reason that you’d want to take action to prevent “hit and run” members who sign up, download everything you have to offer, and then cancel straight away.

However before you batten down the hatches, make sure you listen to our advice on how best to handle this sort of situation…

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Member Acquisition Sales Funnels

Tools for Creating Your Membership Sales Funnel

salesfunneltools

Even if you’re just getting started with your online business you’ve no doubt heard people talking about the importance of sales funnels. And with good reason – they’re proven to be one of the most effective ways of taking a website visitor from subscriber to customer on, essentially, autopilot.

In order to do our sales funnels right however, there’s certain tools that you might want to use to make the process as impactful as possible.

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Podcast Pricing & Promotions

Pros and Cons of Offering Lifetime Memberships

Lifetime memberships

It’s easy to see why the strategy of offering lifetime memberships is a divisive one.

Unquestionably the biggest benefit of the membership model lies in recurring revenue, so the notion of providing unlimited access to your site for a single one-off fee may seem counter-intuitive; however as we discuss in this episode of The Membership Guys Podcast there are definite pros and cons to this strategy…

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Plugin Reviews

Paid Memberships Pro Review

Paid Memberships Pro Review

Paid Memberships Pro has gone through something of a revival recently.

That’s not to say it ever went stale or dropped off the scene; however for a time it did seem to be lagging behind alongside some of the other well-tenured membership plugins on the market, while new kids on the block started nudging ahead with cool innovations and fancy features.

However husband and wife team Jason and Kim Coleman have stayed true to course, steadily working to transform PMPro from an already solid membership solution to one that packs a serious punch with some impressive and unique bells and whistles.

That said, Paid Memberships Pro still suffers from some fundamental weaknesses that stop it becoming a no-brainer choice to power your membership site – so let’s dive into the details in our full review…

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Marketing Podcast

Negotiating Member-Only Perks and Special Offers

Negotiating member perks

Most memberships will consist of two things – premium content and community.

While the quality and depth of those elements will vary greatly from site to site; it does mean that when your potential member is considering several options for sites to join it can be hard to tell the difference between memberships which appear to essentially be offering the same thing.

This is where going that extra mile to provide added value to members is key to standing out from your competition – and one of our favourite ways of doing this is to offer exclusive member-only perks and offers.

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Marketing Podcast

Janet Murray on How to Get Media Coverage for your Membership

Janet Murray PR for Memberships

It’s easy to assume that mainstream media coverage is the domain of celebrities, huge businesses and crazies claiming to know where the aliens took Elvis.

As such, most membership site owners don’t even think about trying to use PR to get their story out there, as they see traditional media as out of their reach.

In this episode of The Membership Guys Podcast, I’m joined by Janet Murray who not only explains why this isn’t the case but also gives advice and tips from her 15+ years in journalism on how you can attract media attention for your membership site.

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Membership Planning Pricing & Promotions

Choosing a Payment Option for Your Membership Site

paymentoptions

It’s probably a fair guess that you want your membership site to make money, and in order to do that you will need to have a simple and secure way of taking peoples payment details. These days there are a lot more options for receiving payments, and it can be difficult to know which the best option is.

In this post we look at some of the different payment options available, some important factors that you need to consider, and the 5 things that will help you to make the right choice for your membership site.

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Member Engagement Podcast

How to Set Boundaries with your Members

Setting boundaries in your membership site

One of the more challenging changes that comes with moving to the membership model is dealing with the increase in how many people are contacting you and vying for your attention.

Supporting hundreds or thousands of members can certainly take its toll and becoming uncontrollable without procedures and a solid approach for dealing with handling communication.

In this episode of The Membership Guys Podcast I talk about how you can set boundaries and expectations in order to ensure your membership remains manageable.

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Podcast

TMG050: Live Membership Q&A with Mike and Callie

Membership Guys Q&A

To celebrate the 50th episode of The Membership Guys Podcast, we decided to do something a little different.

Not only did we bring Callie onto the podcast (for only the second time!) but we did so as part of a live Q&A we hosted on Blab.im all about our favourite subject – membership websites!

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Membership Planning Membership Tools

10 Things to Consider When Choosing Your Membership Plugin

membershipplugin

Choosing the right membership plugin is an important step when creating your membership site. With so many options out there though, how are you supposed to know which one is the best choice for you?

Here we take a look at the 10 things that you should consider when deciding on the perfect membership plugin for you.

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