The Membership Guys

Marketing Tactics for Attracting New Members – Part Two

There’s no “one-size-fits-all” approach to marketing a membership website.

However there are a number of tactics and strategies that are proven to work well, or that take advantage of some of the unique elements that come with running a membership website.

In the concluding episode of a two-part podcast series, I discuss a variety of different marketing tips that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site.

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5 Simple Ways to Use Forms to Improve the Member Experience

Whilst you may think about using a contact form plugin such as Gravity Forms to add contact forms on your membership site, it’s actually capable of so much more than this and in fact has a whole host of powerful features and add-ons that can be used to further enhance your membership site.

Gravity Forms is actually a bit of a ‘secret weapon’ of ours when it comes to memberships, as this one plugin can form the base of so many more advanced features that provide a better experience for both you and your members.

So, here’s just a few of the ways that you could use Gravity Forms (or similar options such as Ninja Forms) to improve your membership…

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Marketing Tactics for Attracting New Members – Part One

Sales are the lifeblood of a successful membership business.

While being able to hang onto those members is critical to the long term health of your site, the best retention strategy in the world is useless if you’re not bringing in members in the first place.

In the first of a two-part podcast series, I discuss a variety of different marketing tips and tactics that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site.

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9 Signs That You Shouldn’t Start a Membership Website

It’s a new year, time for resolutions and focusing on new projects; and for many that means deciding to start a membership website.

However rather than joining the countless people out there dishing out motivational platitudes and encouragement by the bucket-full; I’ve decided to take a different approach for this episode of The Membership Guys Podcast.

Instead, I’m going to try to talk you out of it, by giving you the 9 signs that it might be a bad idea to start a membership site.

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10 Most Popular Episodes of The Membership Guys Podcast in 2016

As 2016 draws to a close, we’re in a reflective mood here at The Membership Guys HQ.

It’s been a great year for us and for many within our community; and a particular highlight has been the growth and evolution of The Membership Guys Podcast.

We’ve had the great privilege of being joined by a number of great guests, and it’s been humbling that many of our most popular episodes feature only Mike and, well, a mic!
In this special holiday edition of the show, I’m counting down the 10 most popular episodes according to download numbers during 2016, and revisiting some of the biggest gems and value-bombs from them all.

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Why It’s Important to Take Time Away from Your Membership

In some circles, working every hour under the sun and being so busy that you’re eating your Christmas lunch with your laptop on your knee, is seen almost as a badge of honour. Evidence that you’re “hustling” harder than anyone else and as a result your business will be more successful.

It doesn’t work like that.

In this episode of The Membership Guys Podcast we talk about why taking a break is so important, and I share a story about when I first realised that the world doesn’t stop spinning if you step away from your business.

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How to Attract New Members by Running a Free Challenge

Most memberships are focussed on helping people to reach a goal or achieve some sort of positive outcome.

Whether you enable this with courses, worksheets and tools, community or something else – it’s the result that matters.

Running a free online challenge as part of your audience building and lead generation strategy taps into this in a big way and as a result can be one of the most effective tactics for attracting new members.

In this episode of The Membership Guys Podcast, I share a lesson taken directly from our Building an Audience course where we talk specifically about running an online challenge to grow your membership.

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Behind the Membership: ScottsBassLessons.com

One of the best ways to get insight, inspiration and ideas for your membership site is to take a look at what other existing membership owners are doing.

So today we’re talking with Scott Devine from ScottsBassLessons.com the largest and most popular bass-centric educational community in the world.

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