The Membership Guys

Growing Through Collaboration with Laura Robinson

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Laura Robinson from Worditude joins Behind the Membership this week for the 10th and final episode of Season 1.

The Worditude Club is still in it’s first year and Laura talks with us about how the membership has already changed and evolved in that time, why she is aiming for consistency more than scale, how collaborating with others has helped growth and also how the membership fits in with her one-to-one services as well. And much more!

Having the membership club does naturally market my one-to-one services, because I’m constantly marketing the club but there’s always going to be those people that look at that and go, “No, I don’t want to have to figure out this myself. I just want to pay you and you do it for me.”

Laura discusses the lessons learned in her first 9 months of the membership, including:

  • Creating the membership based on audience demand
  • Moving from a hands-off membership to a more personal offering
  • Why she no longer creates new content every month and the benefit of member-led content
  • Creating a pathway to help members navigate through content
  • Closing the membership whilst making changes to ensure the best new member experience
  • Why consistency is more important than quantity
  • Juggling running a membership site with one-to-one work
  • Taking a break when times get challenging
  • Using collaborations to get in front of new people and attract new members
  • How having a membership has helped to break the feast-famine cycle of one-to-one work

Connect with Laura

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