The Membership Guys

How to Win Back Your Lapsed and Cancelled Members

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So many membership owners live in fear of their members cancelling.

It kind of makes sense, because the goal of a membership site is to retain its members for as long as possible and so when someone leaves – whatever the reason – it’s hard not to see that as a negative.

However when a member cancels, it doesn’t have to be the end of the road.

In this podcast I talk about why cancellations don’t mean it’s all over, and how implementing a ‘win-back’ strategy is essential for getting lapsed and cancelled members to return.

In this episode you’ll learn:

  • Some of the main reasons why your members leave (and why cancellations aren’t always a bad thing!)
  • How to create effective win-back campaigns to tempt your cancelled members
  • Dos and don’ts of planning win-back campaigns that work
  • A walkthrough example of email sequences and promotions that will get your cancelled members to return

Related articles about handling membership cancellations and more:

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