The Membership Guys

How to Build a Global Brand for your Membership with Chris Ducker

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Running an online membership removes the barriers for doing business around the world. Regardless of where you’re based, your members will come from far and wide.

This represents a huge opportunity for membership website owners to build a global brand.

In this episode of The Membership Guys Podcast, I’m joined by Chris Ducker – founder of Youpreneur – to talk about his experiences in launching a membership site that is truly global.

In this episode, Chris Ducker and I discuss:

  • Refining how you position yourself and an authority, and how to escape the “pigeon hole”
  • The important of “serving” your community
  • How launching a membership site has changed Chris’ approach to live events and speaking gigs
  • Chris’ top tips for building a global brand with your membership site.
  • …and loads more!

This was a great interview and I thoroughly enjoyed talking to Chris about his business. He was very open and honest about some of the doubts he had in pivoting from one area of expertise, and shared a lot of insight and “value-bombs” from his experiences as an influencer, “bricks and mortar” business owner, and now membership site founder.

A word of warning – this features not one, but TWO English accents…

Get more from Chris Ducker…

Find out out more about building and marketing your membership brand

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