The Membership Guys

Advanced Tips and Tactics for Offering a Membership Trial

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A trial offer can be a very effective tool in your membership marketing arsenal.

Giving people the ability to take your site for a test-run is great way of eliminating any concern that your site won’t deliver what it promises; and when you have people logging into your site and consuming your content it makes it easier to convince them to stick around.

And in this episode of The Membership Guys Podcast, I let you in on some advanced tips, tactics and techniques for making your membership trial more effective.

In this episode you’ll learn:

  • The key things everyone offering a trial for their membership NEEDS to make sure they’re doing
  • Why charging a nominal fee is often better than making your trial completely free
  • What to do about the people who don’t actually make use of their trial
  • Specific tactics for taking your trial to the next level and improving conversions

Related articles about offering a membership trial and more:

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