The Membership Guys

Using Segmentation to Increase Leads and Member Sales

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Are you trying to be all things to all people with your content?

The truth is, the more broad your content is, the less compelling, relevant and effective it’s likely to be for the individual reader.

By trying to cater to everyone, you end up catering to no-one.

This is where segmentation can be a gamechanger.

By identifying 3-5 key segments within your audience, and tailoring not only your content but also your lead generation strategy, your sales funnel and your email marketing to those segments; you can move the needle right across all the important KPI’s in your business.

More traffic, more leads and ultimately more membership sales.

Episode Summary:

  • Why trying to help everyone with your content results in you actually helping nobody!
  • The 3 main options for segmenting your audience, and how they apply to memberships
  • How to apply segmentation to not only your membership site, but also your content and sales funnels
  • Examples of how we use segmentation in our own business, and the dramatic results it’s had

Key Quotes:

“Nobody in the history of the internet has ever got excited about the prospect of subscribing to a newsletter.”

“Segmentation can bring you more traffic, more leads, and ultimately, more membership sales, because it ensures that your content is going to be more relevant to the person reading it. It ensures that the call to action you then give that person to subscribe your email list, is more specific to their needs. And then the messages you follow up with are more tailored to the things that they’re going to be interested in. And that makes the idea of joining your membership far more compelling, because it feels like a much more personal solution to their specific problem”

“You can take segmentation further once someone actually joins your membership.  You can use that information to personalize the new member experience, to determine what content you recommend and so on. Again, this helps them to really feel like they’ve made the right decision.”

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