The Membership Guys

Planning a Conference: Behind The Scenes Of Retain 2019

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This year we embark on our biggest and most daunting challenge to date – running our very own live conference: Retain 2019

It’s something we’ve wanted to do for years, and we’re beyond excited to bring together hundreds of membership site owners from around the world for 2 days of amazing speakers and high-level networking.

But the journey has not all been smooth sailing…

In this episode of The Membership Guys Podcast, I take you behind the scenes of the story so far, revealing our thought process, strategy and sharing the highs and lows of orchestrating this kind of event.

Episode Summary:

  • Why we’ve waited until now to run our first conference of this scale
  • What happened that almost made us throw in the towel and cancel the entire event
  • The specific steps we took to validate our idea for this event, including our pre-sale strategy
  • Insights into choosing speakers, picking a location, approaching sponsors and more

RETAIN 2019 - Full Lineup

Key Quotes:

“I won’t lie to you, we thought about giving up at that point. The first two big steps we’d taken in making our vision a reality had blown up on us. If we were falling on our faces this early in the process, was it a mistake to move forward?”

“Trying to do a presale is a catch-22 situation. It’s hard to sell tickets without specifics, but you can’t get specifics without making a commitment, and it’s risky to make commitments without selling tickets!”

The big challenge is that there are some amazing speakers and some fantastic people who I’d love to have on the stage, but who just aren’t the right fit for this specific event. Some of those guys approached me and it was so hard to say no. You always worry about offending people.”

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