The Membership Guys

Do You REALLY Need to Add a Community to Your Membership?

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We often talk about how crucial community is to long term membership success.

In many memberships, even though members join for the content it’s actually the community that they stick around for.

However that’s not always the case, and in this episode of The Membership Guys Podcast I dig into ways in which adding a community to your membership may not be all it’s cracked up to be.

In this episode you’ll learn:

  • Why having a community is generally better for engagement and long term member retention.
  • The downsides of having a community that most people usually don’t tell you.
  • Specific situations and scenarios where having a community might actually be a BAD thing!
  • Ideas for keeping members engaged if you don’t have an online forum or member group.

Related articles about membership community:

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