The Membership Guys

6 Ways to Use a Podcast to Promote Your Membership

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Podcasting can be an extremely effective outlet for experts and influencers to expand their reach, grow their audience and demonstrate their credibility.

And for membership owners, a podcast can be a great source of new members too.

In fact our podcast is perhaps one of the most important pieces of our marketing puzzle, and helps generate hundreds of thousands of dollars in membership sales each and every year.

In this week’s episode of that very podcast, I share 6 ways that you can use podcasting to promote and grow your membership website.

Episode Summary:

  • Why holding out for sponsorships is a dumb move for anyone who runs a membership website
  • How to organically talk about your membership on every single episode without being salesy and annoying your listeners
  • Ways to leverage your existing membership content as part of your podcast
  • Running a promotion just for podcast listeners – and what you need to avoid

Key Quotes:

“Rather than using a podcast to promote somebody else’s stuff, instead use your podcast to promote your membership; essentially acting as your own sponsor rather than plugging other companies

“If you have a course that consists of 20 lessons, it’s not going to diminish the value of that course if you pull three of those lessons, strip the audio, and put that audio out there as three standalone podcast episodes.”

“Find opportunities to feature members on your show. Just by nature of the fact that they’re a member, means that your membership will be brought up in conversation, it will be talked about in a very organic way, and the social proof that can come with that is worth it’s weight in gold.”

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