The Membership Guys

Pivoting A Membership with Colin Gray from The Podcast Host Academy

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Colin Gray from The Podcast Host Academy is joining me on this episode of Behind the Membership. 

Colin actually had a false start with his membership site, something many of us fear, but is now starting to thrive after pivoting his approach and brand.

“It was like the messaging just became really confused. It didn’t really make sense to people. So that’s why we redid it and it was quite nice to do that really”

Colin’s membership is still quite young, but he shares some great insights, including:

  • Why his first membership site didn’t quite work and what he did to fix that
  • Making a natural link between free and paid content, and the different roles his blog and podcast play
  • Why he’s deliberately chosen to price his membership lower
  • How he went from gaining a member a week to a member a day
  • Why he wasn’t sure about having a community in the membership
  • The challenge of creating ongoing value
  • How live support plays a large part in his membership success
  • The value in creating short actionable or guided content to aid member results
  • How looking outside of other membership sites for inspiration is a good idea
  • How he’s adding a SaaS product into the mix with his membership
  • and more!

Where to connect with Colin:

 

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