The Membership Guys

Improving the Member Experience with Nathalie Lussier

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In this episode I talk to renowned digital strategist and co-founder of AccessAlly, Nathalie Lussier.

As well as discussing her transition from programmer to online marketer, Nathalie shares tips and insight into list building, creating compelling online courses and how to improve your member experience.

We're big fans of Nathalie, having first discovered her several years ago through her extremely popular ‘30 Day List Building Challenge‘ (which was the inspiration behind our own 30 day membership challenge!)

It's not just that Nathalie is a seriously smart cookie when it comes to online marketing and digital training – it's also that so much of her story resonates with us too.

Not only did she start out in web development (like us) but she also co-founded AmbitionAlly with her husband Robin – proving that ‘dynamic duos' in business are definitely in vogue!

During this episode of The Membership Guys Podcast, we discuss Nathalie's journey, how she got involved in online training and how that ultimately led to the launch of her software business and the release of AccessAlly – a cutting edge WordPress membership plugin.

We talk a lot about how to make your membership content compelling and engaging as part of a strategy to improve your overall membership experience – and Nathalie shares her top tips on list building, getting started with a membership site as well as how to approach course creation.

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