The Membership Guys

Should You Offer a Money Back Guarantee for your Membership?

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There’s always an element of risk on the part of the buyer when making a purchase decision. What guarantee do they have that you’re not going to rip them off or under-deliver?

And the same goes for someone thinking of joining your membership website.

That’s why offering a money back guarantee can help increase membership sales; as it gives that extra little bit of protection to prospective members just in case they don’t feel your site is right for them.

In this episode of The Membership Guys Podcast, I dive deeper into the reasons you might consider offering a money back guarantee, and the nitty-gritty details of what that would mean for your membership.

In this episode you’ll learn:

  • The importance of risk reversal strategies for increasing your membership sales
  • What length your money-back guarantee should be
  • How to handle people taking advantage of your guarantee period
  • What sort of conditions and caveats you should think about adding

Related content about risk reversal, trials and offering a guarantee:

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