Should You Offer a Money Back Guarantee for your Membership?
There's always an element of risk on the part of the buyer when making a purchase decision. What guarantee do they have that you're not going to rip them off or under-deliver?
And the same goes for someone thinking of joining your membership website.
That's why offering a money back guarantee can help increase membership sales; as it gives that extra little bit of protection to prospective members just in case they don't feel your site is right for them.
In this episode of The Membership Guys Podcast, I dive deeper into the reasons you might consider offering a money back guarantee, and the nitty-gritty details of what that would mean for your membership.
In this episode you'll learn:
- The importance of risk reversal strategies for increasing your membership sales
- What length your money-back guarantee should be
- How to handle people taking advantage of your guarantee period
- What sort of conditions and caveats you should think about adding
Related content about risk reversal, trials and offering a guarantee:
- Advanced Tips and Tactics for Offering a Membership Trial
- Are you using risk reversal to increase membership sales?
- How to Attract New Members Without Feeling Like a Sleazy Marketer
- How to Handle Customer Service for Your Membership Site
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