Perfect Your Membership Content Strategy with these 7 Podcast Episodes
Content is the lifeblood of most membership websites.
However creating a successful membership requires more than just throwing together any old content and haphazardly dumping it behind a paywall.
You need a content strategy that works for you and for your members.
It’s a subject we’ve explored several times on The Membership Guys Podcast; and in this article I’ve picked out 7 of the best episodes for anyone looking to perfect their content strategy.
The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors.
Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say “when”?
In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch.
Membership websites come in all shapes and sizes; but the type we primarily deal with here on The Membership Guys consist primarily of content and community.
Given that content marketing is, without doubt, one of the best ways to promote your membership site; then it can be a real challenge trying to figure out which content should be free – via blogs, podcasts and the like – and which content should comprise your paid membership.
It’s easy to fall into the trap of playing the “numbers game” when it comes to creating your membership content.
Taking pride in having more courses, more tools, more bells and whistles than the next guy.
However as I cover in this episode, it’s a foolish game to play and one which not only leads to you failing your members but also puts your entire membership business at risk.
When it comes to creating membership content, far too many people focus on churning out quantity rather than quality.
Your members join because they have a result they want to achieve, a problem that needs solving; so it’s important to make sure that the content you create helps them to get to where they want to go.
In this episode I’m joined by Colin Gray from ThePodcastHost.com. Not only does Colin help to teach people how to get the most from podcasting, but he’s also got a PhD in Online Education; so I really enjoyed discussing how to make your membership content effective and truly educational.
Creating content can be one of the most time consuming parts of running a paid membership website.
If you’re billing people on a recurring basis, you need to deliver value on a recurring basis; and often delivering that value involves some form of content.
In this episode of The Membership Guys Podcast, I discuss how to approach content strategy for your membership, and the steps to take in order to ensure your production process is streamlined so you’re not constantly grinding to put out new content.
While in a lot of cases people will have joined your membership to get the benefit of your particular expertise; bringing in experts in complimentary topics can add a lot to your offering.
Not only does inviting guest contributors increase the value and variety you provide to your members; but it’s also a smart strategy for minimizing the workload involved in creating all membership content yourself.
In this episode I talk more about ways to make best use of guest contributors for your membership, as well as how to approach experts and get them to agree to be involved.
As a membership site owner, the ability to protect your premium content is at the heart of how your business functions.
And when that protection is threatened you, naturally, start to panic.
So it stands to reason that you’d want to take action to prevent “hit and run” members who sign up, download everything you have to offer, and then cancel straight away.
However before you batten down the hatches, make sure you listen to our advice on how best to handle this sort of situation…
Hopefully these episodes help you tackle some of the biggest challenges many membership owners face when it comes to their content.
If you want to truly get a handle on developing a content strategy that makes your membership site truly valuable and helps your members to get results without trapping you in the never-ending grind of creating new stuff, then we recently released a brand new course inside Member Site Academy that teaches you:
- How to decide what type of content to offer in your membership and the best way to structure and run your site accordingly
- Techniques for avoiding overwhelm and ensuring your content helps people achieve what they joined for
- Tips for improving your content production processes
- Techniques for ensuring people actually complete and consume your content
Our Creating Your Membership Content Strategy course is perfect for you if:
- You’re in the process of planning your membership and haven’t yet decided what your actual offering will consist of.
- Your membership is already up and running but you don’t feel that you have a good handle on your content strategy
- Members aren’t consuming your content and it’s leading to poor engagement and retention
This course is available right now inside our training library at Member Site Academy.