The Membership Guys

Building a Legacy by Creating a Membership with Chris Ducker

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Chris Ducker joins Callie in the final season 3 episode of Behind the Membership to talk all about his membership site Youpreneur Academy.

Chris already had several successful 7 figure businesses before starting Youpreneur Academy four years ago, and here he talks about how his desire to create a legacy and help others achieve success led to him creating his membership in the first place.

Chris also discusses how the positioning of the membership and its place in his ecosystem has evolved over the years as he’s added additional features like a live event, new book and round table mastermind, as well as new projects he has on the horizon.

And Chris talks about how he spent 12 months testing the closed door model, and why he wouldn’t do it again. How organic marketing and content is the key to their new member sales, and what he’s doing to achieve a five to 6% retention rate, including the importance of growth records in his community, and why he’s stopping his monthly member q&a call.

Plus, Chris reveals that he spends just three hours a week on the membership on average! Listen in to find out how.

I don’t need Youpreneur, but I love Youpreneur. I believe that this is ultimately going to be my life’s work. That’s the way I look at it. So when we launched it four years ago, I remember saying, “This is going to be the next decade of my career. I can’t wait.” But now we’re four years in and I’m like, “I’m not doing nothing else. This is it. This is all I want to do now for the rest of the time that I’m quote unquote, at work.

Listen in to hear about:

  • What drove Chris to start YouPreneur in the first place and how he sees it as his life’s work and legacy
  • Why Chris ended up narrowing down the focus of his membership site despite a successful launch and how doubling down on the YouPreneur brand has made a big difference to results
  • How Chris spent a year testing the closed door model for his membership before deciding it wasn’t the approach for him
  • The challenge of ongoing marketing and how organic content marketing has been the difference maker in getting regular new members
  • How the focus on the membership and it’s place in the business has changed as Chris has grown his YouPreneur ecosystem
  • Why Chris is moving from a monthly live call for members to a pre-recorded show instead
  • How YouPreneur members contribute content for both the membership and the public YouPreneur site
  • The option new members get over choosing their own adventure or having a 12 week email series and roadmap to follow
  • How having ‘growth records’ as part of the members forum increases member results as well as inspires other members
  • The team Chris has helping him with the membership site, including his wife and daughter, and the different roles each team member has
  • How the time Chris spends on the membership site each week has changed from 30 hours to 3 hours
  • Why showing up is the key to membership success and what Chris would do differently if starting again

Connect with Chris:

Chris is also our closing keynote speaker at our upcoming Retain conference!

 

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