Have you lost interest in your membership?
When you first launched your membership, you were probably bursting with excitement and enthusiasm. But, over time those positive feelings you associated with your membership faded and now you can’t remember why you ever got into this in the first place, am I right?
If you have a lack of interest and enthusiasm for your membership site, it’s time to make a change…Read More
In our early days of working with memberships, we stumbled across an article that claimed that the average member only stays subscribed for a mere 3 months.
You’ve probably heard this yourself. It’s a claim that’s been repeated and republished so much, that it became readily and widely accepted.
But it’s nonsense.
There’s not a single shred of data or evidence for that ‘3 month’ claim. No source data, report or study cited, anywhere.
The fact that this claim persisted for so long is part of a larger problem. There is no reliable data available about the online membership industry.
Truth is, this market is relatively tiny. It’s a niche, of a niche, of a niche.
What data we do have comes from either the broader subscription industry, or from membership associations.
Neither of which reflect the online membership world.
We figured it was time to change that.
It’s time for some real data and benchmarks for the online membership industry.Read More
It’s coming up to that time of year where promotions and discounts abound.
Whether it’s Thanksgiving, Black Friday, Christmas or New Year, the sales season is definitely upon us.
While these kind of sales are traditionally for physical products, there’s no doubt that digital products have jumped onto the bandwagon over the last few years, and you’ll see more and more discounts being offered.
But what about membership sites? Should you capitalize on these busy promotional periods where some kind of special offer is almost expected?Read More
Despite what the slickest of snake oil salesmen will try to tell you, there is no secret sauce or golden formula for building a successful membership website.
The key to the long term success of your membership site lies beyond marketing tactics, sales spiel and fancy production values; and the memberships which do best are those which – at their heart – understand and embrace a core set of fundamental principles.Read More
The path to membership success is paved with a litany of mistakes.
However you will come to a point where it feel like you truly have your house in order, you’re now on the right track and those initial stumbles are far behind you.
But time and time again we see seasoned membership site owners falling into the same traps as they attempt to manage and grow their business.
In this article, we’ll take a look at some of the most common pitfalls for experienced membership owners and, more importantly, how you can avoid them.Read More
There are many reasons people are attracted to the membership model.
The most compelling for us is how dramatically different (and better) making recurring income from a membership is compared to servicing clients on a one-on-one basis.
This is particularly true if you’re a “one man band”, where you’re solely responsible for the delivery of what you sell
In this article I’m going to explain why the membership model is far superior to offering one-to-one services, as well as show you how you can start incorporating memberships and subscriptions into your own business.Read More
B2B and B2C membership sites share a lot of similarities, but there are a few key differences you need to be aware of.
These differences are important because they can potentially impact how you approach your strategy, marketing, and even your mindset when it comes to your membership site.
So, what are the main differences between B2C and B2B memberships?
And, why you should you even care?Read More
One of the best ways to learn about growing a successful membership is studying what others are doing.
Academy members often tell us that this is one of the biggest benefits they get from being in our community.
With that in mind, I wanted to highlight 5 specific things that have made a major difference in our success – as well as a few things that turned out to be a bit of a waste of time.Read More
As more and more companies move into the membership space, consumers now have an overwhelming amount of choice.
Streaming services, music subscriptions, subscription boxes for everything from beauty products to underwear, SAAS subscriptions and of course – online memberships.
It all adds up.
And this can lead to what’s being called ‘subscription fatigue’ – where people get fed up and overwhelmed by juggling a countless array of subscriptions and start clearing out anything they deem non-essential.
So, how do you avoid ending up on the scrap-heap as a result of subscription fatigue?Read More
Memberships have become a hot topic in recent years.
But what happens when all of this hype dies down and people move onto the next thing – what will that mean for the future of the membership industry?
Are memberships just the new shiny fad? And is there any point starting a membership if the bubble is about to burst?Read More