Branding is all about your logo, your website colors, a memorable tagline and your company name… right?
Well, yes and no…
They play their part, but your brand is so much more than that.
It’s what all of these things together represent.
When it comes to your membership, it’s important to develop a brand strategy that reflects your business and conveys it to your audience in a positive way.
This will help you attract new members, retain existing ones and create a loyal fan base.Read More
So many membership owners live in fear of their members cancelling.
It kind of makes sense, because the goal of a membership site is to retain its members for as long as possible and so when someone leaves – whatever the reason – it’s hard not to see that as a negative.
However when a member cancels, it doesn’t have to be the end of the road…Read More
If you’ve been following us for a while, you’ll know that we are… let’s say skeptical about the value of closed door memberships (that is, only opening your membership for new members at set times).
We make no secret of our preference for the evergreen approach (letting members join at any time) and the vast majority of successful memberships in the world follow this model.
It’s not controversial to say an evergreen membership is preferable to a closed door one.
But (there’s always a but, isn’t there?) we don’t live in a world of absolutes.
There are some situations in which a closed door membership model is the smart choice and we would actually encourage you to give it a try.Read More
Every industry, topic and niche has its fair share of jargon.
And memberships are no different.
There’s already so much to juggle as a membership site owner, so the last thing you want to have to worry about is needing to wrap your head around all of the lingo!
So to make it easier for you, we’ve rounded up the 9 key terms and phrases you need to know if you run a membership.Read More
Memberships are a marathon, not a sprint.
Unlike other products where the sale is the end of the journey, with memberships it’s just the beginning.
That “journey” – the Member Lifeycle – typically breaks down into 5 key stages: acquisition, onboarding, engagement, retention and reactivation.
In this article, we’re looking at each of these 5 stages and what they mean for you as a membership website owner.Read More
Email automation can massively power up the marketing of your membership site or online course; enabling you to trigger various different actions and email sequences according to how your leads and your customers behave.
Here are 4 automation sequences that will help beef up your email marketing.Read More
In the early days of running your membership, you’ll find yourself preoccupied with the day to day, short-term stuff.
How many new members did we get this week? Have we had any cancellations? Do I have enough time to get this new piece of content out to members?
However once things have settled and stabilised then it’s time to think bigger in terms of how you’re going to scale and grow your membership over the long term.
When that time inevitably arrives, here are the 6 key areas you’ll need to focus on…Read More
Some of the key principles and cornerstones of running a fruitful and brilliant membership are true regardless of whether you’re just starting your membership journey or looking back on your humble beginnings with fondness.
If you’re starting out, these tips could save you a lot of time, stress, and confusion.
And if you’re an established “membershipper”, these tips could be a perfect prompt for you to reinvigorate your membership or solve an issue you’ve been struggling with lately.
Let’s look at the eight essential things you should know before starting a membership…Read More
Over the years we’ve worked with thousands of memberships of all shapes and sizes; and for all their variety and the niches they occupy, the majority of those memberships have something in common:
They’re based on expertise – they’re founded by an expert in a specialist field, and their currency is their expertise and knowledge.
And they face a catch-22.
You need to demonstrate and prove your expertise in order to persuade people to join your membership.
And the best way to do that is through content marketing.
But giving away your best ideas for free means nobody will want or need to join – right?Read More
Running a membership site is exciting, rewarding, and… a lot of work.
Sometimes it can be mentally taxing – so when it comes to thinking up fresh ideas for new membership content or features, it’s not uncommon to find that the well has run a little dry…
We all need a helping hand with getting those creative juices flowing every now and again!
That’s why I’ve brought together 5 of the best ways to generate ideas and inspiration for your membership site.Read More