While the majority of online memberships tend to fall into the same 2 or 3 models in terms of how they deliver their premium content; there is much to be learned from those membership sites that do things a little differently.
In this episode I discuss 4 content strategies for memberships that are fairly uncommon but certainly effective, and discuss ways in which you could incorporate aspects of those strategies into your own business.Read More
One of the key decisions to be made when planning a membership is whether to offer multiple membership levels or a single ‘all access’ option.
While we always advocate for simplicity, there are definite pros and cons to consider.
In this episode I discuss the key things you need to consider when deciding whether to have multiple levels in your membership, and provide my top tips for making this strategy work. And I also share a ‘middle ground’ for people who prefer to stick with a single level.Read More
Considering starting a membership website in 2019?
Perhaps you should be…
In this episode I look at 6 types of people who are especially well suited to starting a membership site, and discuss some of the various strategies they could consider.Read More
It’s easy to get carried away when creating a membership website.
We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website.
And the end result of cramming all of those features into your membership is a convoluted frankenstein’s monster of a website that’s a pain to manage and an even bigger nightmare for members to use.
It’s not just the tech side of things that people tend to over-complicate; we see the same thing happening with marketing, sales and overall business strategy too.
In this episode of The Membership Guys Podcast, I warn against adding too much complexity to your membership business and discuss the benefits of embracing simplicity.Read More
The “one to many” aspect of a membership site is what makes it such an attractive business model.
The ability to leverage your time, skills, experience and expertise in order to serve hundreds or even thousands, without having to deal with issues of increased expensive, strained resources or limited capacity that can come when trying to grow other types of businesses make memberships one of the most scalable models there is.
However sometimes in order to get to the next level, you need to do a few things that don’t scale too well…Read More
Much of what we discuss here at The Membership Guys revolves around building and growing a successful membership.
But once you’ve reached a point where you can call your membership “successful” – what’s next?
For many, the continued growth of their membership – increasing member numbers and revenue – is the be all and end all of their ambitions. And that’s a perfectly valid goal.
But for those who want more, what does that “next level” look like?
In this episode, I discuss 5 ideas for how you could take an already successful membership business to even greater heights.Read More
Running a membership requires you to get into the routine of regularly showing up, serving your members by creating valuable content, interacting in your community, answering support queries and so on.
These day to day habits are the cornerstone of any successful membership – however when developing those positive habits it’s all too easy to also develop bad ones.
In this episode, I highlight some of the more common bad habits we see membership owners falling foul of, and give my top tips for breaking them.Read More
There are plenty of great things about the membership model – but member churn is not among them.
Churn – the name given to the loss of paying members and subscribers – is something that you typically do not have to deal with or even contemplate with most other types of business models.
And for some people, the mere concept of having to deal with churn is enough to put them off pursuing their membership idea.
However these people are taking the wrong approach, and focusing on entirely the wrong thing.
In this episode I dive deeper into misconceptions about churn, and talk about why ‘member lifetime value’ is the only thing that ultimately matters.Read More
Creating a membership is an exciting time. The creative juices are flowing, the sense of accomplishment from building and launching something new can be exhilarating, and there’s an undeniable buzz you get with every new member who joins.
But what about 6 months down the line? 2 years? 10 years? Is that buzz still there? Does your membership still excite you?
Or perhaps it’s started to feel like a chore?
Maybe things haven’t gone as planned. Or maybe you’ve just become complacent. Whatever the cause, if you’re starting to feel weighed down by your membership then this can be the start of a very slippery slope.
Check out this episode of The Membership Guys Podcast to find out how to prevent this from happening, and what you can do to turn things around if your membership is starting to feel like a burden.Read More
Naturally as membership site experts we have a penchant for online learning.
However sometimes you really just can’t beat a good book.
Fortunately there are several great books out there that form essential reading for anyone looking to start and grow a successful membership site.
Read on for our top recommendations…Read More