The Membership Guys

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9 Key Terms Every Membership Site Owner Should Know

Every industry, topic and niche has its fair share of jargon.

And memberships are no different.

There’s already so much to juggle as a membership site owner, so the last thing you want to have to worry about is needing to wrap your head around all of the lingo!

So to make it easier for you, we’ve rounded up the 9 key terms and phrases you need to know if you run a membership.

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The 5 Key Stages of the Member Lifecycle

Memberships are a marathon, not a sprint.

Unlike other products where the sale is the end of the journey, with memberships it’s just the beginning.

That “journey” – the Member Lifeycle – typically breaks down into 5 key stages: acquisition, onboarding, engagement, retention and reactivation.

In this article, we’re looking at each of these 5 stages and what they mean for you as a membership website owner.

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6 Areas to Focus on When Scaling Your Membership Business

In the early days of running your membership, you’ll find yourself preoccupied with the day to day, short-term stuff.

How many new members did we get this week? Have we had any cancellations? Do I have enough time to get this new piece of content out to members?

However once things have settled and stabilised then it’s time to think bigger in terms of how you’re going to scale and grow your membership over the long term.

When that time inevitably arrives, here are the 6 key areas you’ll need to focus on…

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8 Things You Need To Know Before Starting A Membership Website

Some of the key principles and cornerstones of running a fruitful and brilliant membership are true regardless of whether you’re just starting your membership journey or looking back on your humble beginnings with fondness.

If you’re starting out, these tips could save you a lot of time, stress, and confusion.

And if you’re an established “membershipper”, these tips could be a perfect prompt for you to reinvigorate your membership or solve an issue you’ve been struggling with lately.

Let’s look at the eight essential things you should know before starting a membership…

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Overcoming The Fear Of Giving Away Your Expertise For Free

Over the years we’ve worked with thousands of memberships of all shapes and sizes; and for all their variety and the niches they occupy, the majority of those memberships have something in common:

They’re based on expertise – they’re founded by an expert in a specialist field, and their currency is their expertise and knowledge.

And they face a catch-22.

You need to demonstrate and prove your expertise in order to persuade people to join your membership.

And the best way to do that is through content marketing.

But giving away your best ideas for free means nobody will want or need to join – right?

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5 Best Sources Of Ideas And Inspiration For Your Membership Site

Running a membership site is exciting, rewarding, and… a lot of work.

Sometimes it can be mentally taxing – so when it comes to thinking up fresh ideas for new membership content or features, it’s not uncommon to find that the well has run a little dry…

We all need a helping hand with getting those creative juices flowing every now and again!

That’s why I’ve brought together 5 of the best ways to generate ideas and inspiration for your membership site.

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10 Ways Membership Owners Can Become The “Go To” Person In Your Industry

If you’re trying to level up or learn something, the first person you’ll look for is the person at the top of their game – the big name, the leading voice, in a given subject area.

As a membership site owner, your focus should be on becoming that person!

But simply knowing your stuff isn’t enough.

It’s all well and good having knowledge and expertise, but people need to know about it!

You need to make sure that you’re taking steps to position yourself as the go-to person in your industry.

So… how do you do it?

Here are my top 10 ways to market yourself and your membership site so that you become known as the go-to person in your industry

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Running a Membership During the Coronavirus Crisis

You don’t need me to tell you that the world is currently in crisis and that countries are starting to take measures we’ve never seen before.

As more and more people are forced to social distance or self-isolate, and the economy starts to feel the repercussions, it’s natural to feel anxious and uncertain about what this means for you, your loved ones, and your business. 

But what are the rules on this? Should you still be marketing your membership when the world is in crisis? Is it insensitive to worry about higher churn at a time like this? How can you better help your members at this time?

These are just a few of the questions we’ve been answering inside our own membership site, Membership Academy, over this past week. And I want to share some of our answers with you here too.

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Why Membership Site Owners Need to Niche Down (And STAY Niched)

The most successful memberships are those that cater to a specific niche.

Having a niche makes your offering more targeted, which increases the likelihood of someone identifying with the problem your membership solves.

If you want to stand out from the crowd, you can’t just blend in with the crowd. You need to have a specialty.

But how do you figure out your niche?

And what happens once you’ve become successful in a specific area?

Should you stay put, or expand your reach?

Let’s dive in…

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