The Membership Guys

All Membership Strategy content

Switching Membership Enrolment Models: Closed to Open

Are you thinking of switching your membership enrolment model from closed to open? 

Making the decision to open your doors permanently isn’t as simple as flipping a switch…

It can change a lot about your business…

And you need to make sure you’re fully prepared to manage these changes effectively…

For the good of both you and your members! 

We’ve previously talked about moving from the open door model to closed…

And now we’re doing the reverse!

Here’s what you should take into consideration before switching your membership from a closed-door model to an open one…

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Switching Membership Enrolment Models: Open to Closed

Are you thinking of switching your membership enrolment model from open to closed? 

If you’ve been following us for a while, you’ll know that I’m not usually the biggest fan of the closed-door model…

In my experience, the memberships that do best are the ones that are always open…

However, there are definitely some situations where a closed-door membership makes sense…

And I’m not here to convince you otherwise.

What I am here for is to help you prepare to make this switch…

To consider all the implications…

And prepare you for what’s next once your doors are closed.

Because managing a closed-door membership is very different in a lot of ways from an open-door one…

And many people who make the switch aren’t fully aware of what lies ahead for them…

And find the process difficult to manage…

Or regret their decision to make the change…

Let’s make sure you’re not one of them! 

Here’s what you should take into consideration before switching your membership from an open to a closed-door model…

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When is it The Right Time to Start a Membership Site?

Is now the right time for you to start a membership site?

You might have been thinking about this for a while…

But you’re not sure how or when to start exploring this further…

Or even if it’s a good idea to start one at all!

(Let’s be honest… owning a membership isn’t for everyone.)

The thing is, memberships are a complex business model…

There are a lot of moving parts and things to consider to keep the machine spinning…

And timing is everything. 

Memberships aren’t the type of business you should start on a whim…

The last thing you want is to realize a few months in that you probably should have waited or prepared a bit more…

And once you’re up and running, it’s a lot harder to roll back your plans because you’ve got people counting on you (and paying for their subscription.)

So, to avoid getting into that situation, you’ll want to think about timing first.

So are you ready? 

Let’s take a look at some good indicators that will help you decide…

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Ignore This Terrible Advice About Your Membership Business

As ‘The Membership Guys’ – the main thing Callie and I pride ourselves on is, obviously, our ability to give good advice about memberships!

The feedback we get and our track record in the space suggests we do it very well…

But what about the bad advice out there?

Sadly there’s no shortage of it…

Especially when it comes to online memberships. 

We find that it often comes from people who have a very small amount of exposure to our industry…

But think that’s enough to tell others how to run their membership business.

And quite frankly… their advice usually kinda sucks!

Unfortunately, we’re often left to cut through the noise to sort the good advice from the bad…

And it’s our job to help you to do the same. 

So here it goes…

Here’s some seriously bad advice about memberships that you NEED to ignore…

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What to Do When Your Membership Topic Has a Natural ‘End Date’

What should you do when your membership topic has a natural ‘end date?’

A fixed point when members have achieved what they set out to do and simply don’t need to stay subscribed to your membership.

For example, planning for a wedding or a birth, working towards a qualification or navigating the application process for college…

All of these topics have a very definitive outcome, that once achieved renders your membership redundant.

There are also topics that your members will simply outgrow…

Like a beginners level membership on podcasting, for example, which members will eventually complete and potentially want to move onto the next level.

If your membership topic has a natural ‘end date’, you might be banging your head against a wall trying to figure out what you can do to make people stay in your community after they’ve achieved what they joined to do…

But should you just accept it?

Or do you find ways to adapt your business to prevent members from leaving?

Let’s look at your options…

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Should I Host My Membership on a Separate Domain Name?

Choosing whether or not to host your membership site on a separate domain sounds like a straightforward decision.

But the reality is, it’s not that simple…

Deciding where your membership site will live has implications on every aspect of your business, from tech and member experience to branding.

So it’s no wonder that people struggle with this…

And why it comes up time and time again inside our Facebook group and Membership Academy community…

It’s a big decision!

So where should your membership site live?

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Tackling the 6 Biggest Challenges Every New Membership Owner Faces

Let’s be honest… running a membership business is not as easy as it seems.

Like with all good things, it does have its challenges.

And when you’re at the beginning of your membership journey these challenges can seem all the more overwhelming.

If this sounds familiar, don’t worry, we’re here to prepare you for what’s ahead!

So let’s dive in…

Here’s how to tackle the six biggest challenges every new membership site owner faces.

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Have You Hit The Revenue Ceiling For Your Membership Business?

Here’s a question which may terrify you:

Do you know what the revenue ceiling is for your membership business? 

It’s entirely possible – even likely – that this is something you’ve never contemplated…

Perhaps you had no idea until now that a revenue ceiling existed, in which case, you’re not alone…

Or maybe you’re aware of the revenue ceiling, but you’re not sure how to calculate it for your membership.

Whatever the case, it’s important to be aware of it, because whether we like it or not, the revenue ceiling exists for every membership…

Yes, even the most successful ones! 

So, how can you figure out what your ceiling is and whether or not you’ve already hit it?

We’re going to help you answer that and explain what you can do to raise that ceiling higher.

So let’s dive in…

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Are You Leaving Money On The Table in Your Membership Business?

Everything’s working well for you running your membership…

It’s growing nicely, is giving you a good income and you enjoy it so much that it hardly feels like “work”…

But the advice you’re constantly hearing from others around you is making you question whether you should be working harder at growing it faster, or exploring additional revenue opportunities alongside your membership.

They’re telling you that you MUST offer private coaching… develop other products… run live events…

And then they tell you: “If you don’t, you’re leaving money on the table”

This is a phrase we’ve heard so many times over the years…

People being told that they’re running their business the wrong way if they’re not exploiting these opportunities…

But the truth is, you’re the only one who can determine that…

So are you leaving money on the table in your membership business?

Let’s find out…

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