The Membership Guys

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5 Things That Have Moved the Needle For Us (And a Few That Didn’t)

One of the best ways to learn about growing a successful membership is studying what others are doing.

Academy members often tell us that this is one of the biggest benefits they get from being in our community.

With that in mind, I wanted to highlight 5 specific things that have made a major difference in our success – as well as a few things that turned out to be a bit of a waste of time.

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How Membership Owners Can Combat Subscription Fatigue

As more and more companies move into the membership space, consumers now have an overwhelming amount of choice.

Streaming services, music subscriptions, subscription boxes for everything from beauty products to underwear, SAAS subscriptions and of course – online memberships.

It all adds up.

And this can lead to what’s being called ‘subscription fatigue’ – where people get fed up and overwhelmed by juggling a countless array of subscriptions and start clearing out anything they deem non-essential.

So, how do you avoid ending up on the scrap-heap as a result of subscription fatigue?

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Callie Shares The Worst Membership Experience She’s Ever Had…

Less than a month ago, Callie bought a book.

Unbeknownst to her, that simple act would be the start of the single worst buyer experience she’s ever encountered, as she found herself subscribed to a membership she never signed up for, with no clear way out.

In the interests of seeing how far the rabbit hole of terrible business practices went, she decided to see it through…

Join us on this rather unusual episode of The Membership Guys Podcast as we take a step by step tour through how NOT to run a membership (or any other business, for that matter!)

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How Big Does My Membership Need to Be In Order to Be Successful?

Many people measure success according to vanity metrics.

How many followers you have rather than how much engagement you get; how much your turnover is rather than how much net profit you make; how many members you have rather than their average lifetime spend.

But is success as a membership site owner all about how many members you have?

Or is it about the money you make? Or the lifestyle your membership affords you?

Here’s my take..

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How Do I Know That I’m Delivering Enough Value in My Membership?

It can be difficult to judge whether or not you’re delivering enough value in your membership for the price you wish to charge.

That’s mostly because “value” is an abstract concept.

There is no scientific formula behind it; it’s not something you can accurately measure – it’s entirely subjective, based entirely on individual perception.

So how do you know if you’re getting it right? It is even possible to know?!

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4 Unusual (But Effective) Membership Content Strategies

While the majority of online memberships tend to fall into the same 2 or 3 models in terms of how they deliver their premium content; there is much to be learned from those membership sites that do things a little differently.

In this episode I discuss 4 content strategies for memberships that are fairly uncommon but certainly effective, and discuss ways in which you could incorporate aspects of those strategies into your own business.

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Should Your Membership Offer Multiple Different Levels?

One of the key decisions to be made when planning a membership is whether to offer multiple membership levels or a single ‘all access’ option.

While we always advocate for simplicity, there are definite pros and cons to consider.

In this episode I discuss the key things you need to consider when deciding whether to have multiple levels in your membership, and provide my top tips for making this strategy work. And I also share a ‘middle ground’ for people who prefer to stick with a single level.

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Why You Should Keep Things Simple with Your Membership

It’s easy to get carried away when creating a membership website.

We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website.

And the end result of cramming all of those features into your membership is a convoluted frankenstein’s monster of a website that’s a pain to manage and an even bigger nightmare for members to use.

It’s not just the tech side of things that people tend to over-complicate; we see the same thing happening with marketing, sales and overall business strategy too.

In this episode of The Membership Guys Podcast, I warn against adding too much complexity to your membership business and discuss the benefits of embracing simplicity.

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