The Membership Guys

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Why You Should Keep Things Simple with Your Membership

It’s easy to get carried away when creating a membership website.

We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website.

And the end result of cramming all of those features into your membership is a convoluted frankenstein’s monster of a website that’s a pain to manage and an even bigger nightmare for members to use.

It’s not just the tech side of things that people tend to over-complicate; we see the same thing happening with marketing, sales and overall business strategy too.

In this episode of The Membership Guys Podcast, I warn against adding too much complexity to your membership business and discuss the benefits of embracing simplicity.

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Growing Your Membership by Doing Things That Don’t Scale

The “one to many” aspect of a membership site is what makes it such an attractive business model.

The ability to leverage your time, skills, experience and expertise in order to serve hundreds or even thousands, without having to deal with issues of increased expensive, strained resources or limited capacity that can come when trying to grow other types of businesses make memberships one of the most scalable models there is.

However sometimes in order to get to the next level, you need to do a few things that don’t scale too well…

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5 Ideas to Take a Successful Membership to the Next Level

Much of what we discuss here at The Membership Guys revolves around building and growing a successful membership.

But once you’ve reached a point where you can call your membership “successful” – what’s next?

For many, the continued growth of their membership – increasing member numbers and revenue – is the be all and end all of their ambitions. And that’s a perfectly valid goal.

But for those who want more, what does that “next level” look like?

In this episode, I discuss 5 ideas for how you could take an already successful membership business to even greater heights.

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11 Bad Habits That Could Be Hurting Your Membership

Running a membership requires you to get into the routine of regularly showing up, serving your members by creating valuable content, interacting in your community, answering support queries and so on.

These day to day habits are the cornerstone of any successful membership – however when developing those positive habits it’s all too easy to also develop bad ones.

In this episode, I highlight some of the more common bad habits we see membership owners falling foul of, and give my top tips for breaking them.

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Why Member Lifetime Value is More Important Than Churn Rate

There are plenty of great things about the membership model – but member churn is not among them.

Churn – the name given to the loss of paying members and subscribers – is something that you typically do not have to deal with or even contemplate with most other types of business models.

And for some people, the mere concept of having to deal with churn is enough to put them off pursuing their membership idea.

However these people are taking the wrong approach, and focusing on entirely the wrong thing.

In this episode I dive deeper into misconceptions about churn, and talk about why ‘member lifetime value’ is the only thing that ultimately matters.

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How To Avoid Your Membership Becoming a Burden

Creating a membership is an exciting time. The creative juices are flowing, the sense of accomplishment from building and launching something new can be exhilarating, and there’s an undeniable buzz you get with every new member who joins.

But what about 6 months down the line? 2 years? 10 years? Is that buzz still there? Does your membership still excite you?

Or perhaps it’s started to feel like a chore?

Maybe things haven’t gone as planned. Or maybe you’ve just become complacent. Whatever the cause, if you’re starting to feel weighed down by your membership then this can be the start of a very slippery slope.

Check out this episode of The Membership Guys Podcast to find out how to prevent this from happening, and what you can do to turn things around if your membership is starting to feel like a burden.

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4 Ways You Can Use a Membership to Supplement Your Existing Business

When we talk about membership sites, typically it’s in the context of being the main part of the membership owner’s business.

However that’s not the only way to do it.

In this episode of The Membership Guys Podcast, I dig into 4 of the main ways you could create a membership site that’s secondary and supplementary to the real focus of your business.

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How Many People Can I Realistically Expect To Join My Membership?

This is the ultimate “how long is a piece of string” question.

There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership.

However when setting goals for the launch of a new membership site, or even the growth of an existing one, it’s useful to know whether your aspirations are realistic or just pure delusion!

In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for predicting how many people you can realistically expect to join your membership.

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Mark Asquith On Changing Your Core Business Model

Making the move from working one on one with clients, to running a “one to many” subscription business like a membership can be a daunting transition.

It’s one Mark Asquith made several years back, when he called time on his successful digital agency to focus entirely on his SAAS company.

And it’s a journey we’ve taken ourselves with The Membership Guys.

In this episode of The Membership Guys Podcast, we discuss our respective journeys, and Mark shares an inside look into how he made the transition both from a practical sense as well as a mental one.

It’s a must-listen episode for anyone looking to make a similar switch in their business.

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