The Membership Guys

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Setting Goals for Your Membership Business: A Practical Process

Setting goals for your membership is an essential part of fuelling continuous growth.

And the New Year is the perfect time to make those big business resolutions.

But setting a goal isn’t enough…

Actually following it through and achieving it is a whole other challenge.

And often that’s where people fall short.

To make sure you get where you want to go, you need to have a solid process, one that not only ensures that the goals you’re setting are realistic, but also achievable.

Setting unrealistic goals without a clear plan of action pretty much guarantees failure.

If this sounds familiar, don’t worry we’ve got your back!

In this article, we’ll be sharing with you a practical goal-setting method that we’ve used to grow our business.

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Running a Membership over the Holidays – 6 Things You Should Do

Running a membership business over the holidays can be a challenge.

It should be a time to take a break, sit back and relax.

But, maybe not everyone in your community celebrates the festive season, so you think you should carry on working throughout…

Or maybe this is your first year managing a membership site and you’re not sure how to navigate working over the festive period.

If either of these sound like you, then you should read on…

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Branding Essentials for Your Membership Business

Branding is all about your logo, your website colors, a memorable tagline and your company name… right?

Well, yes and no…

They play their part, but your brand is so much more than that.

It’s what all of these things together represent.

When it comes to your membership, it’s important to develop a brand strategy that reflects your business and conveys it to your audience in a positive way.

This will help you attract new members, retain existing ones and create a loyal fan base. 

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6 Situations Where The Closed Door Membership Model Makes Sense

If you’ve been following us for a while, you’ll know that we are… let’s say skeptical about the value of closed door memberships (that is, only opening your membership for new members at set times).

We make no secret of our preference for the evergreen approach (letting members join at any time) and the vast majority of successful memberships in the world follow this model.

It’s not controversial to say an evergreen membership is preferable to a closed door one.

But (there’s always a but, isn’t there?) we don’t live in a world of absolutes.

There are some situations in which a closed door membership model is the smart choice and we would actually encourage you to give it a try.

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9 Key Terms Every Membership Site Owner Should Know

Every industry, topic and niche has its fair share of jargon.

And memberships are no different.

There’s already so much to juggle as a membership site owner, so the last thing you want to have to worry about is needing to wrap your head around all of the lingo!

So to make it easier for you, we’ve rounded up the 9 key terms and phrases you need to know if you run a membership.

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The 5 Key Stages of the Member Lifecycle

Memberships are a marathon, not a sprint.

Unlike other products where the sale is the end of the journey, with memberships it’s just the beginning.

That “journey” – the Member Lifeycle – typically breaks down into 5 key stages: acquisition, onboarding, engagement, retention and reactivation.

In this article, we’re looking at each of these 5 stages and what they mean for you as a membership website owner.

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6 Areas to Focus on When Scaling Your Membership Business

In the early days of running your membership, you’ll find yourself preoccupied with the day to day, short-term stuff.

How many new members did we get this week? Have we had any cancellations? Do I have enough time to get this new piece of content out to members?

However once things have settled and stabilised then it’s time to think bigger in terms of how you’re going to scale and grow your membership over the long term.

When that time inevitably arrives, here are the 6 key areas you’ll need to focus on…

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8 Things You Need To Know Before Starting A Membership Website

Some of the key principles and cornerstones of running a fruitful and brilliant membership are true regardless of whether you’re just starting your membership journey or looking back on your humble beginnings with fondness.

If you’re starting out, these tips could save you a lot of time, stress, and confusion.

And if you’re an established “membershipper”, these tips could be a perfect prompt for you to reinvigorate your membership or solve an issue you’ve been struggling with lately.

Let’s look at the eight essential things you should know before starting a membership…

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