The Membership Guys

All Membership Strategy content

Should I Include All My Products and Content Inside My Membership?

Does every piece of content you create need to go inside your membership?

You might be thinking “well yes of course it does, my business is all about my membership”…

But what if you want to sell it as a standalone product?

This is something that’s come up a few times in Membership Academy and in our Facebook community…

And it’s a strange one… 

Because for some the answer is obvious…

Just to go ahead and create a standalone product…

But for others it’s a bit more complicated…

As creating separate products and content from your membership can sometimes cause a lot of confusion in your community…

And even result in some very disgruntled members…

So how can you navigate this? 

Let’s take a look…

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How to Choose the Right Topic for Your Membership

Choosing the right topic for your membership is really important…

In fact, it’s fundamental to everything else you do thereafter.

And a decision that shouldn’t be taken lightly… 

Because if you get it wrong, then you’re starting your membership with a pretty unstable foundation.

So how do you go about choosing the right topic?

Well, there are four key components to consider when deciding whether or not your idea is the right fit for an online membership…

And this is something we recently explored when creating our brand-new Membership Roadmap course that we’ve just rolled out inside Membership Academy…

Something we’re so excited about that we’ve decided to share a little sneak peak with you… 

This blog post is based on content taken from one of the lessons…

So keep reading for a special preview…

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11 Signs That it’s Time to Increase the Price of Your Membership

Considering increasing the price of your membership? 

Perhaps this is something you’ve been thinking about for a while, but are reticent to start the process.

Or maybe other people are telling you that you should do it, but you’re not sure that now is the right time.

In either case, we understand your reluctance.

Because pricing your membership may sound like a straightforward thing to do…

But in reality it’s often not! 

You don’t want to under price it as it will be seen as cheap…

But you also don’t want the subscription fee to be so high that no one signs up.

And then of course there’s the timing of the increase… 

It needs to be right.

And there are some clear indicators to help you decide if now that is that time…

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Selling a Membership Alongside An Existing Online Course

It’s not uncommon for entrepreneurs selling products online to do so in a multitude of ways…

Many will sell eBooks, physical books, talk on paid podcasts…

And of course, online memberships and courses… 

With a whole range of other things in-between.

And while many will choose to focus on one core business model…

Some will make the decision to introduce new products and revenue streams into their ecosystem…

So they sell a combination of products…

And when it comes to selling premium signature online courses, adding an online membership into the mix is an option.

If this is something you’re thinking about then we have some good news for you…

The combination of courses and memberships can work extremely well together…

But only IF you get the strategy right…

And we’re here to talk you through exactly how to do that…

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Do Membership Sites REALLY Provide Passive Income? (Revisited)

Passive income… two simple but loaded words that have become associated with the world of online memberships.

It’s difficult to have a conversation these days on the subject without someone bringing it up…

And that’s because a lot of people think that starting a membership is a guaranteed way to make passive income…

You just set it all up once, sit back and watch the money roll in, right?

Erm, no not quite… 

You’ll rarely see us talking about memberships and passive income in the same sentence…

And there’s a good reason for that!

There are a lot of so-called internet marketing gurus that point you in the direction of the membership model and promise that you can make money while you sleep…

The truth is, it’s just not that simple…

And if you’re reading this post looking for me to do the same, then I’ve got some bad news for you….

A membership is never going to bring you 100% passive income.

But does that mean you can’t make any passive income from your membership?

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Switching Membership Enrolment Models: Closed to Open

Are you thinking of switching your membership enrolment model from closed to open? 

Making the decision to open your doors permanently isn’t as simple as flipping a switch…

It can change a lot about your business…

And you need to make sure you’re fully prepared to manage these changes effectively…

For the good of both you and your members! 

We’ve previously talked about moving from the open door model to closed…

And now we’re doing the reverse!

Here’s what you should take into consideration before switching your membership from a closed-door model to an open one…

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Switching Membership Enrolment Models: Open to Closed

Are you thinking of switching your membership enrolment model from open to closed? 

If you’ve been following us for a while, you’ll know that I’m not usually the biggest fan of the closed-door model…

In my experience, the memberships that do best are the ones that are always open…

However, there are definitely some situations where a closed-door membership makes sense…

And I’m not here to convince you otherwise.

What I am here for is to help you prepare to make this switch…

To consider all the implications…

And prepare you for what’s next once your doors are closed.

Because managing a closed-door membership is very different in a lot of ways from an open-door one…

And many people who make the switch aren’t fully aware of what lies ahead for them…

And find the process difficult to manage…

Or regret their decision to make the change…

Let’s make sure you’re not one of them! 

Here’s what you should take into consideration before switching your membership from an open to a closed-door model…

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When is it The Right Time to Start a Membership Site?

Is now the right time for you to start a membership site?

You might have been thinking about this for a while…

But you’re not sure how or when to start exploring this further…

Or even if it’s a good idea to start one at all!

(Let’s be honest… owning a membership isn’t for everyone.)

The thing is, memberships are a complex business model…

There are a lot of moving parts and things to consider to keep the machine spinning…

And timing is everything. 

Memberships aren’t the type of business you should start on a whim…

The last thing you want is to realize a few months in that you probably should have waited or prepared a bit more…

And once you’re up and running, it’s a lot harder to roll back your plans because you’ve got people counting on you (and paying for their subscription.)

So, to avoid getting into that situation, you’ll want to think about timing first.

So are you ready? 

Let’s take a look at some good indicators that will help you decide…

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Ignore This Terrible Advice About Your Membership Business

As ‘The Membership Guys’ – the main thing Callie and I pride ourselves on is, obviously, our ability to give good advice about memberships!

The feedback we get and our track record in the space suggests we do it very well…

But what about the bad advice out there?

Sadly there’s no shortage of it…

Especially when it comes to online memberships. 

We find that it often comes from people who have a very small amount of exposure to our industry…

But think that’s enough to tell others how to run their membership business.

And quite frankly… their advice usually kinda sucks!

Unfortunately, we’re often left to cut through the noise to sort the good advice from the bad…

And it’s our job to help you to do the same. 

So here it goes…

Here’s some seriously bad advice about memberships that you NEED to ignore…

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What to Do When Your Membership Topic Has a Natural ‘End Date’

What should you do when your membership topic has a natural ‘end date?’

A fixed point when members have achieved what they set out to do and simply don’t need to stay subscribed to your membership.

For example, planning for a wedding or a birth, working towards a qualification or navigating the application process for college…

All of these topics have a very definitive outcome, that once achieved renders your membership redundant.

There are also topics that your members will simply outgrow…

Like a beginners level membership on podcasting, for example, which members will eventually complete and potentially want to move onto the next level.

If your membership topic has a natural ‘end date’, you might be banging your head against a wall trying to figure out what you can do to make people stay in your community after they’ve achieved what they joined to do…

But should you just accept it?

Or do you find ways to adapt your business to prevent members from leaving?

Let’s look at your options…

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