The Membership Guys

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7 Biggest Mistakes that Growing Membership Site Owners Make

The path to membership success is paved with a litany of mistakes.

However you will come to a point where it feel like you truly have your house in order, you’re now on the right track and those initial stumbles are far behind you.

But time and time again we see seasoned membership site owners falling into the same traps as they attempt to manage and grow their business.

In this article, we’ll take a look at some of the most common pitfalls for experienced membership owners and, more importantly, how you can avoid them.

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How Your Service Business Can Move to the Membership Model

There are many reasons people are attracted to the membership model.

The most compelling for us is how dramatically different (and better) making recurring income from a membership is compared to servicing clients on a one-on-one basis.

This is particularly true if you’re a “one man band”, where you’re solely responsible for the delivery of what you sell

In this article I’m going to explain why the membership model is far superior to offering one-to-one services, as well as show you how you can start incorporating memberships and subscriptions into your own business.

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4 Key Differences Between B2C and B2B Membership Sites

B2B and B2C membership sites share a lot of similarities, but there are a few key differences you need to be aware of.

These differences are important because they can potentially impact how you approach your strategy, marketing, and even your mindset when it comes to your membership site.

So, what are the main differences between B2C and B2B memberships?

And, why you should you even care?

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5 Things That Have Moved the Needle For Us (And a Few That Didn’t)

One of the best ways to learn about growing a successful membership is studying what others are doing.

Academy members often tell us that this is one of the biggest benefits they get from being in our community.

With that in mind, I wanted to highlight 5 specific things that have made a major difference in our success – as well as a few things that turned out to be a bit of a waste of time.

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How Membership Owners Can Combat Subscription Fatigue

As more and more companies move into the membership space, consumers now have an overwhelming amount of choice.

Streaming services, music subscriptions, subscription boxes for everything from beauty products to underwear, SAAS subscriptions and of course – online memberships.

It all adds up.

And this can lead to what’s being called ‘subscription fatigue’ – where people get fed up and overwhelmed by juggling a countless array of subscriptions and start clearing out anything they deem non-essential.

So, how do you avoid ending up on the scrap-heap as a result of subscription fatigue?

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Callie Shares The Worst Membership Experience She’s Ever Had…

Less than a month ago, Callie bought a book.

Unbeknownst to her, that simple act would be the start of the single worst buyer experience she’s ever encountered, as she found herself subscribed to a membership she never signed up for, with no clear way out.

In the interests of seeing how far the rabbit hole of terrible business practices went, she decided to see it through…

Join us on this rather unusual episode of The Membership Guys Podcast as we take a step by step tour through how NOT to run a membership (or any other business, for that matter!)

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How Big Does My Membership Need to Be In Order to Be Successful?

Many people measure success according to vanity metrics.

How many followers you have rather than how much engagement you get; how much your turnover is rather than how much net profit you make; how many members you have rather than their average lifetime spend.

But is success as a membership site owner all about how many members you have?

Or is it about the money you make? Or the lifestyle your membership affords you?

Here’s my take..

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How Do I Know That I’m Delivering Enough Value in My Membership?

It can be difficult to judge whether or not you’re delivering enough value in your membership for the price you wish to charge.

That’s mostly because “value” is an abstract concept.

There is no scientific formula behind it; it’s not something you can accurately measure – it’s entirely subjective, based entirely on individual perception.

So how do you know if you’re getting it right? It is even possible to know?!

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4 Unusual (But Effective) Membership Content Strategies

While the majority of online memberships tend to fall into the same 2 or 3 models in terms of how they deliver their premium content; there is much to be learned from those membership sites that do things a little differently.

In this episode I discuss 4 content strategies for memberships that are fairly uncommon but certainly effective, and discuss ways in which you could incorporate aspects of those strategies into your own business.

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