The Membership Guys

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10 Ways Membership Owners Can Become The “Go To” Person In Your Industry

If you’re trying to level up or learn something, the first person you’ll look for is the person at the top of their game – the big name, the leading voice, in a given subject area.

As a membership site owner, your focus should be on becoming that person!

But simply knowing your stuff isn’t enough.

It’s all well and good having knowledge and expertise, but people need to know about it!

You need to make sure that you’re taking steps to position yourself as the go-to person in your industry.

So… how do you do it?

Here are my top 10 ways to market yourself and your membership site so that you become known as the go-to person in your industry

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Running a Membership During the Coronavirus Crisis

You don’t need me to tell you that the world is currently in crisis and that countries are starting to take measures we’ve never seen before.

As more and more people are forced to social distance or self-isolate, and the economy starts to feel the repercussions, it’s natural to feel anxious and uncertain about what this means for you, your loved ones, and your business. 

But what are the rules on this? Should you still be marketing your membership when the world is in crisis? Is it insensitive to worry about higher churn at a time like this? How can you better help your members at this time?

These are just a few of the questions we’ve been answering inside our own membership site, Membership Academy, over this past week. And I want to share some of our answers with you here too.

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Why Membership Site Owners Need to Niche Down (And STAY Niched)

The most successful memberships are those that cater to a specific niche.

Having a niche makes your offering more targeted, which increases the likelihood of someone identifying with the problem your membership solves.

If you want to stand out from the crowd, you can’t just blend in with the crowd. You need to have a specialty.

But how do you figure out your niche?

And what happens once you’ve become successful in a specific area?

Should you stay put, or expand your reach?

Let’s dive in…

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Why You Should Run a Beta Test for Your Membership Site

Launching a membership site is an exciting but nerve wracking time.

You’ve probably put your blood, sweat and tears into creating this site, no doubt losing some sleep along the way.

But when the time comes to actually open the doors, we can often find ourselves hesitating.

What if it all goes wrong?

Running a beta test can be a great way of assuaging this fear, as well as ensuring that you launch the best possible version of your membership.

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Should You Allow Competitors to Join Your Membership?

Should you allow competitors to join your membership?

When many people answer this question in their minds, it’s a resounding NO.

And usually, fear is at the heart of it.

Fear they will steal your content…
Fear they will steal your secret sauce…
Fear they will poach your members…

And, yes, these are all valid reasons. These situations do happen to people and it has happened to us many times.

But, hang on… that’s not a reason to hit the panic button if you spot a competitor sniffing around your membership!

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4 Ways to Discover What Your Audience REALLY Want from your Membership

Do you know what people in your audience actually want from your membership?

When planning your membership site, it’s easy to fall into the trap of building something that we think would be good, rather than something that’s based on research into what your audience really want (and need).

In doing so, you risk spending hours creating content and investing in features, only to be left scratching your head when people simply don’t engage in the way you hope they will.

Whether it’s your membership offering; your blog, podcast or video channel; or even just the updates you post on social media – discovering what people actually want and need is critical to connecting with your audience and driving them to action.

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Should You Charge a Joining Fee for Your Membership?

Not sure whether you should charge a joining fee for your membership?

A “joining fee” is a one-time extra charge that new members pay on top of their first subscription payment.

As a membership owner, this means extra cash in your pocket.

Surely that’s a good thing, right? Well, not quite…

Personally, I’m not a huge fan of joining fees.

That’s not to say that they’re wrong or you shouldn’t have one.

I’m just saying that they aren’t for me and I’m going to tell you why in this post, along with a few situations when a joining fee may be necessary.

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Tips For Dealing with a Downturn in Your Membership

Are you experiencing a downturn in your membership?

A downturn could be when you see a decrease in sales, an increase in cancellations, or a general ‘slowdown’ of your overall growth rate.

When this happens it can be incredibly scary, but there’s no need to panic.

It doesn’t necessarily mean that your membership is failing and thankfully, there are ways that you can deal with a downturn so that you can turn things around.

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The State of the Membership Industry – Retain Live 2019 Keynote

What’s happening in the world of online memberships?

Is now a good time to have a membership site? And, what does the future of the membership industry look like?

Knowing the state of the membership industry is a great way to help you prepare months or even years in advance.

Thankfully, you don’t need a crystal ball to predict any of this because we’ve done all the hard work for you.

We’re about to reveal six key shifts that we see happening in the membership industry and how you can prepare for these challenges so that you’re in a position to be ready for anything.

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