The Membership Guys

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Facebook Remarketing Strategies for Membership Websites

Facebook remarketing is one of the most exciting developments in online advertising in recent years.

Now, instead of being limited to picking demographics and targeting options that we think relate to our target audience; we can actually leverage actual user behaviour to determine which ads they are shown.

When it comes to membership sites, there are 6 key ways in which you can really leverage Facebook remarketing…

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How Often Should You Adjust Your Membership Sales Funnel?

Your sales funnel is a key part of attracting new members to your community; and so it’s no surprise that some membership owners have a constant itch to tweak and tinker with every little detail.

However making constant adjustments to your funnel is seriously counter-productive and could actually be hurting your business.

So, how often should you adjust your membership sales funnels?

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Using Facebook Ads to Promote Your Membership with Gavin Bell

Do you know how to use Facebook ads to grow your membership?

Even if your answer is yes, I bet Gavin Bell can help you do it even better!

If you’ve ever wondered how to get started with Facebook ads, or if you’re using them but want to improve their performance, Gavin is THE person to listen to.

As an award-winning entrepreneur, speaker, and Facebook ads specialist, what Gavin doesn’t know about advertising isn’t worth knowing!

In fact not only did we turn to Gavin on numerous occasions for a bunch of our high profile clients – but we also worked with him on our own Facebook advertising strategy too.

I recently had the pleasure of picking his brains for this week’s episode of The Membership Guys Podcast.

He didn’t just share one or two pearls of wisdom; he shared an ocean’s worth…

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Using the ‘Splinter’ Strategy to Sell More Memberships

Memberships can be challenging products to sell, as often they’re made up of so many different things that it’s hard to get specific in your marketing.

One way to counteract that is with the “Splinter” strategy.

This is where you take one piece of content from your membership and you make it available to buy as a standalone product. But you market it in such a way that makes joining your membership a preferable option to purchasing just that one thing.

In this episode I dig deeper into how the “Splinter” strategy works for memberships and talk about how you can start testing it within your own business.

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Callie Shares The Worst Membership Experience She’s Ever Had…

Less than a month ago, Callie bought a book.

Unbeknownst to her, that simple act would be the start of the single worst buyer experience she’s ever encountered, as she found herself subscribed to a membership she never signed up for, with no clear way out.

In the interests of seeing how far the rabbit hole of terrible business practices went, she decided to see it through…

Join us on this rather unusual episode of The Membership Guys Podcast as we take a step by step tour through how NOT to run a membership (or any other business, for that matter!)

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Essential Features of a Successful Membership Sales Page

Your membership sales page is perhaps the single most important piece of the puzzle for attracting member signups.

Whether it’s a cold lead or someone who has been following you for years – it’s your sales page that needs to seal the deal and help them to make the final decision to join your membership.

So it’s crucial that you get it right!

In this episode I walk through the key elements that every membership sales page should have in order to maximise new member sales.

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Lead Generation Essentials for Membership Site Owners

Lead generation is a critical part of the sales process for membership owners.

For most membership businesses, this means getting people to subscribe to your email marketing list, where you can engage with them further on a more direct basis and guide them towards joining your membership site.

In this episode of The Membership Guys Podcast, I talk about how to convert website visitors into email leads, and give my top tips for increasing both the quantity and the quality of the leads that you generate.

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6 Quick & Easy Membership Sales Tactics To Try Out This Month

Much of the marketing advice you’ll come across conditions you to seek out a magic bullet that will unlock a tidal wave of leads and sales.

It’s all nonsense. There is no “easy button”.

Truth is that it’s extremely rare to find one big thing that will move the needle in your membership. It’s about doing a lot of the little things, and doing them well.

This week, I’m sharing with you 6 very quick, very simple marketing tactics that you can try out with minimal time or effort.

So, forget searching for your ‘Golden Goose’, listen to the episode and give some of these ideas a try…

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