The Membership Guys

All Pricing & Promotions content

Which Currency Should You Use For Pricing Your Membership?

One of the biggest benefits of running a membership website is the ability to tap into a truly global audience.

However that does present the problem of having to decide which currency to use when it comes to pricing your membership.

In this episode of The Membership Guys Podcast, I give my opinion on how to decide on which currency to use as well as some other factors you need to consider when setting your pricing for a multi-currency market…

Read More

How to Figure Out What to Charge For Your Membership Site

Have you decided what to charge for your membership site yet? It’s something that lots of people struggle with – afterall, how do you put a value on your content?

It can be all too easy to price too low or too high and, whilst price can be changed, ideally you want to start out in the right ballpark so that any adjustments are strategic (e.g. a launch price being raised) rather than reactionary (e.g. lowering your price because no one is buying).

So, working out your pricing sweet spot is something that you’re going to want to put a little time into in order to avoid complications down the road.

Read More

Should You Charge a One-off Fee or a Recurring Payment for your Membership Site?

Deciding on the pricing for your membership site can be one of the most difficult and frustrating things to figure out.

It’s not just trying to work out how much to actually charge; but also what sort of billing method to go with too.

Should you charge a one-off fee to access your membership site, or is billing people monthly better?

There are a number of things to consider when weighing up those options, so we’ve put together some pointers to help you figure out the best approach.

Read More