One of the biggest benefits of running a membership website is the ability to tap into a truly global audience.
However that does present the problem of having to decide which currency to use when it comes to pricing your membership.
In this episode of The Membership Guys Podcast, I give my opinion on how to decide on which currency to use as well as some other factors you need to consider when setting your pricing for a multi-currency market…Read More
Have you decided what to charge for your membership site yet? It’s something that lots of people struggle with – afterall, how do you put a value on your content?
It can be all too easy to price too low or too high and, whilst price can be changed, ideally you want to start out in the right ballpark so that any adjustments are strategic (e.g. a launch price being raised) rather than reactionary (e.g. lowering your price because no one is buying).
So, working out your pricing sweet spot is something that you’re going to want to put a little time into in order to avoid complications down the road.Read More
Every buying decision is a risk. You could get ripped off. What you’re buying mightn’t be as described or live up to the hype. You may be over-charged, or billed more regularly than you expect.
So, for your potential members, you need to find a strategy to alleviate that risk.Read More
Deciding on the pricing for your membership site can be one of the most difficult and frustrating things to figure out.
It’s not just trying to work out how much to actually charge; but also what sort of billing method to go with too.
Should you charge a one-off fee to access your membership site, or is billing people monthly better?
There are a number of things to consider when weighing up those options, so we’ve put together some pointers to help you figure out the best approach.Read More
In this episode I discuss the benefits of offering a trial period for your membership site, and why risk reversal can be the key to increasing your salesRead More
When you created your membership site or online course, you probably sat down and worked out how many members you needed to make it profitable – well what if you could make the same amount of money with less members, and without putting your main membership price up?Read More