Podcasting can be an extremely effective outlet for experts and influencers to expand their reach, grow their audience and demonstrate their credibility.
And for membership owners, a podcast can be a great source of new members too.
In fact our podcast is perhaps one of the most important pieces of our marketing puzzle, and helps generate hundreds of thousands of dollars in membership sales each and every year.
In this week’s episode of that very podcast, I share 6 ways that you can use podcasting to promote and grow your membership website.Read More
Offering a trial is a great way of moving people off the fence and encouraging them to give your membership a try.
However should that trial be free, or should it involve a nominal charge?
In this episode of The Membership Guys Podcast, I cover the pros and cons of each option, and dive deeper into the benefits and considerations of offering a trial for your membership.Read More
If you’re trying to make more money from your membership business there are two main ways you can go.
One is to try to increase revenue from your existing membership site – and the other is to look at opportunities for offering additional products and services to your customers.
In this episode of The Membership Guys Podcast, I explore the 7 main options worth exploring – along with the 3 avenues you absolutely should NOT go down…Read More
Membership pricing is an inexact science.
It’s natural to wonder whether you’ve found the sweet spot in terms of what you should be charging your members.
However we’ve seen an increasing amount of people taking completely the wrong approach due to not really being able to wrap their head around the membership model, and as a result making some poor decisions when it comes to setting their membership pricing.
In this episode, I help you to figure out whether you’re actually undercharging for your membership, or if you’re just thinking about it the wrong wayRead More
At some point in your membership, you may decide that you want to increase your price.
You’ll often find that something so simple can actually end up being big ol’ can of worms.
So how do you approach it?
We have tips for increasing your prices and the strategy to use that will make doing so far easier.Read More
Monthly vs annual billing: which is the best option for your membership?
How regularly you charge your members has an effect on generating sales, engagement inside your membership as well as member retention. Not to mention the implications on your business itself in terms of stability, cashflow and more.
In this episode of The Membership Guys Podcast, I dig deep into the pros and cons of each type of subscription frequency; as well as present some additional and alternative options for membership billing.Read More
There’s always an element of risk on the part of the buyer when making a purchase decision. What guarantee do they have that you’re not going to rip them off or under-deliver?
And the same goes for someone thinking of joining your membership website.
That’s why offering a money back guarantee can help increase membership sales; as it gives that extra little bit of protection to prospective members just in case they don’t feel your site is right for them.
In this episode of The Membership Guys Podcast, I dive deeper into the reasons you might consider offering a money back guarantee, and the nitty-gritty details of what that would mean for your membership.Read More
Black Friday is almost upon us…
What was once a US-centric highlight (or for some, a ‘low-light’) of the holiday shopping season is now a global grab for hot deals and discounts.
And for those of us who prefer not to be trampled in a supermarket doorway, the Internet provides plenty of opportunity for frenzied bargain-hunting.
As a membership site owner, it also presents business opportunities and indeed some challenges to content with; so here are our top tips for how to survive and even thrive this Black FridayRead More
It’s easy to see why the strategy of offering lifetime memberships is a divisive one.
Unquestionably the biggest benefit of the membership model lies in recurring revenue, so the notion of providing unlimited access to your site for a single one-off fee may seem counter-intuitive; however as we discuss in this episode of The Membership Guys Podcast there are definite pros and cons to this strategy…Read More
It’s probably a fair guess that you want your membership site to make money, and in order to do that you will need to have a simple and secure way of taking peoples payment details. These days there are a lot more options for receiving payments, and it can be difficult to know which the best option is.
In this post we look at some of the different payment options available, some important factors that you need to consider, and the 5 things that will help you to make the right choice for your membership site.Read More