When you first launch a membership it’s quite common to offer your initial members an amazing deal to entice them to join.
But a few years down the line when your membership has evolved, new content and features have been added, and your member base has grown, you might be regret being so generous.
Perhaps you’ve increased the price of your membership for new subscribers and now you’re questioning whether it’s fair your founding members continue to pay so little.
Maybe it’s time to increase the price they’re paying…Read More
Membership pricing is trickier than it seems.
It’s hard enough just getting the price of your monthly subscription right; but what about more complicated pricing scenarios?
Promotions, discounts, multiple membership tiers – before you know it, you’re banging your head on your desk, desperately trying to figure out what your pricing strategy should be.
Never fear! Here are my top tips and tactics to help you with advanced membership pricing…Read More
Sales is not a dirty word – it’s the lifeblood of membership sites! If you want to have a successful membership, you’re going to need to recruit some members.
How do you recruit members?
By selling your product to them. It’s as simple as that!
Even if you hate the idea of selling, it’s essential if you want to grow your membership.
So, we’ve put together some tips and tricks that will help you boost your membership sales in a way that even the most sales-shy people can stomach.
Read on for five of our favorite tactics and strategies that can push your membership sales upwards.Read More
When it comes to offering trials of your membership site or online product, opinions tend to be divided between those who consider it a smart strategy and those who believe you shouldn’t give anything away, no matter what.
We’re big fans of utilising trial periods as part of your pricing strategy; however we recognise that they’re not something which will necessarily be right for everyone.
If you’re still on the fence, here’s some food for thought to help you determine whether to implement trials into your own strategy.Read More
Not sure whether you should charge a joining fee for your membership?
A “joining fee” is a one-time extra charge that new members pay on top of their first subscription payment.
As a membership owner, this means extra cash in your pocket.
Surely that’s a good thing, right? Well, not quite…
Personally, I’m not a huge fan of joining fees.
That’s not to say that they’re wrong or you shouldn’t have one.
I’m just saying that they aren’t for me and I’m going to tell you why in this post, along with a few situations when a joining fee may be necessary.Read More
It’s coming up to that time of year where promotions and discounts abound.
Whether it’s Thanksgiving, Black Friday, Christmas or New Year, the sales season is definitely upon us.
While these kind of sales are traditionally for physical products, there’s no doubt that digital products have jumped onto the bandwagon over the last few years, and you’ll see more and more discounts being offered.
But what about membership sites? Should you capitalize on these busy promotional periods where some kind of special offer is almost expected?Read More
Deciding on your membership pricing is often easier said than done.
You’ll always be too expensive for some people, and too cheap for others. And until you launch your membership and actually get people signing up you have no real reliable way of testing which price-point will work best for your audience.
In this episode of The Membership Guys Podcast, you’ll learn the 4 key areas to factor into deciding what to charge for your membership, as well as my advice for hitting the “sweet spot” with your pricing strategy.Read More
Have you ever had someone tell you that they can’t afford to join your membership?
What was your reaction?
For most membership owners, hearing that sort of feedback tends to send them into self-doubt over whether they’re charging too much or delivering too little.
However in this episode of The Membership Guys Podcast, I reveal why that’s very rarely the case, and how you should handle these types of objections.Read More
Reducing the price of your membership might sound like the last thing you’d ever want to do.
As time goes on and you add more content, the value of your membership increases – so surely you’d be considering putting your prices up, not down? Why would you want to go backwards?
However there are some situations where lowering your price might make total sense.
In this episode I discuss the implications of reducing your price and how to navigate the change in a way that doesn’t cause problems with your existing members.Read More
It can be difficult to judge whether or not you’re delivering enough value in your membership for the price you wish to charge.
That’s mostly because “value” is an abstract concept.
There is no scientific formula behind it; it’s not something you can accurately measure – it’s entirely subjective, based entirely on individual perception.
So how do you know if you’re getting it right? It is even possible to know?!Read More