Reducing the price of your membership might sound like the last thing you’d ever want to do.
As time goes on and you add more content, the value of your membership increases – so surely you’d be considering putting your prices up, not down? Why would you want to go backwards?
However there are some situations where lowering your price might make total sense.
In this episode I discuss the implications of reducing your price and how to navigate the change in a way that doesn’t cause problems with your existing members.Read More
It can be difficult to judge whether or not you’re delivering enough value in your membership for the price you wish to charge.
That’s mostly because “value” is an abstract concept.
There is no scientific formula behind it; it’s not something you can accurately measure – it’s entirely subjective, based entirely on individual perception.
So how do you know if you’re getting it right? It is even possible to know?!Read More
During the course of running your membership site, there will inevitably come a point where you want to increase your pricing.
Maybe your offering has changed, perhaps you’re responding to increased demand or maybe you just want to earn a little more for your efforts.
Rather than simply raising your prices overnight, check out this latest episode of The Membership Guys Podcast for my tips and strategies to help you to get the best results from increasing your membership pricing…Read More
Podcasting can be an extremely effective outlet for experts and influencers to expand their reach, grow their audience and demonstrate their credibility.
And for membership owners, a podcast can be a great source of new members too.
In fact our podcast is perhaps one of the most important pieces of our marketing puzzle, and helps generate hundreds of thousands of dollars in membership sales each and every year.
In this week’s episode of that very podcast, I share 6 ways that you can use podcasting to promote and grow your membership website.Read More
Offering a trial is a great way of moving people off the fence and encouraging them to give your membership a try.
However should that trial be free, or should it involve a nominal charge?
In this episode of The Membership Guys Podcast, I cover the pros and cons of each option, and dive deeper into the benefits and considerations of offering a trial for your membership.Read More
The most successful memberships are those that cater to a specific niche.
Having a niche makes your offering more targeted, which increases the likelihood of someone identifying with the problem your membership solves.
If you want to stand out from the crowd, you can’t just blend in with the crowd. You need to have a specialty.
But how do you figure out your niche?
And what happens once you’ve become successful in a specific area?
Should you stay put, or expand your reach?
I answer all of these questions and more on this episode of The Membership Guys Podcast.Read More
If you’re trying to make more money from your membership business there are two main ways you can go.
One is to try to increase revenue from your existing membership site – and the other is to look at opportunities for offering additional products and services to your customers.
In this episode of The Membership Guys Podcast, I explore the 7 main options worth exploring – along with the 3 avenues you absolutely should NOT go down…Read More
Membership pricing is an inexact science.
It’s natural to wonder whether you’ve found the sweet spot in terms of what you should be charging your members.
However we’ve seen an increasing amount of people taking completely the wrong approach due to not really being able to wrap their head around the membership model, and as a result making some poor decisions when it comes to setting their membership pricing.
In this episode, I help you to figure out whether you’re actually undercharging for your membership, or if you’re just thinking about it the wrong wayRead More
At some point in your membership, you may decide that you want to increase your price.
You’ll often find that something so simple can actually end up being big ol’ can of worms.
So how do you approach it?
We have tips for increasing your prices and the strategy to use that will make doing so far easier.Read More
Monthly vs annual billing: which is the best option for your membership?
How regularly you charge your members has an effect on generating sales, engagement inside your membership as well as member retention. Not to mention the implications on your business itself in terms of stability, cashflow and more.
In this episode of The Membership Guys Podcast, I dig deep into the pros and cons of each type of subscription frequency; as well as present some additional and alternative options for membership billing.Read More