The Membership Guys

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Tips and Tricks for Increasing your Membership Sales

Sales is not a dirty word – it’s the lifeblood of membership sites! If you want to have a successful membership, you’re going to need to recruit some members.

How do you recruit members?

By selling your product to them. It’s as simple as that!

Even if you hate the idea of selling, it’s essential if you want to grow your membership.

So, we’ve put together some tips and tricks that will help you boost your membership sales in a way that even the most sales-shy people can stomach.

Read on for five of our favorite tactics and strategies that can push your membership sales upwards.

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Should I Offer a Trial for My Membership Website?

When it comes to offering trials of your membership site or online product, opinions tend to be divided between those who consider it a smart strategy and those who believe you shouldn’t give anything away, no matter what.

We’re big fans of utilising trial periods as part of your pricing strategy; however we recognise that they’re not something which will necessarily be right for everyone.

If you’re still on the fence, here’s some food for thought to help you determine whether to implement trials into your own strategy.

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Should You Charge a Joining Fee for Your Membership?

Not sure whether you should charge a joining fee for your membership?

A “joining fee” is a one-time extra charge that new members pay on top of their first subscription payment.

As a membership owner, this means extra cash in your pocket.

Surely that’s a good thing, right? Well, not quite…

Personally, I’m not a huge fan of joining fees.

That’s not to say that they’re wrong or you shouldn’t have one.

I’m just saying that they aren’t for me and I’m going to tell you why in this post, along with a few situations when a joining fee may be necessary.

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Using Offers and Promotions to Attract New Members

It’s coming up to that time of year where promotions and discounts abound.

Whether it’s Thanksgiving, Black Friday, Christmas or New Year, the sales season is definitely upon us.

While these kind of sales are traditionally for physical products, there’s no doubt that digital products have jumped onto the bandwagon over the last few years, and you’ll see more and more discounts being offered.

But what about membership sites? Should you capitalize on these busy promotional periods where some kind of special offer is almost expected?

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How Much Should I Charge For My Membership Website?

Deciding on your membership pricing is often easier said than done.

You’ll always be too expensive for some people, and too cheap for others. And until you launch your membership and actually get people signing up you have no real reliable way of testing which price-point will work best for your audience.

In this episode of The Membership Guys Podcast, you’ll learn the 4 key areas to factor into deciding what to charge for your membership, as well as my advice for hitting the “sweet spot” with your pricing strategy.

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What To Do if Someone Tells You That They Can’t Afford Your Membership

Have you ever had someone tell you that they can’t afford to join your membership?

What was your reaction?

For most membership owners, hearing that sort of feedback tends to send them into self-doubt over whether they’re charging too much or delivering too little.

However in this episode of The Membership Guys Podcast, I reveal why that’s very rarely the case, and how you should handle these types of objections.

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How to Reduce the Price of Your Membership (Without Alienating Existing Members)

Reducing the price of your membership might sound like the last thing you’d ever want to do.

As time goes on and you add more content, the value of your membership increases – so surely you’d be considering putting your prices up, not down? Why would you want to go backwards?

However there are some situations where lowering your price might make total sense.

In this episode I discuss the implications of reducing your price and how to navigate the change in a way that doesn’t cause problems with your existing members.

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How Do I Know That I’m Delivering Enough Value in My Membership?

It can be difficult to judge whether or not you’re delivering enough value in your membership for the price you wish to charge.

That’s mostly because “value” is an abstract concept.

There is no scientific formula behind it; it’s not something you can accurately measure – it’s entirely subjective, based entirely on individual perception.

So how do you know if you’re getting it right? It is even possible to know?!

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Strategies for Increasing Your Membership Pricing

During the course of running your membership site, there will inevitably come a point where you want to increase your pricing.

Maybe your offering has changed, perhaps you’re responding to increased demand or maybe you just want to earn a little more for your efforts.

Rather than simply raising your prices overnight, check out this latest episode of The Membership Guys Podcast for my tips and strategies to help you to get the best results from increasing your membership pricing…

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6 Ways to Use a Podcast to Promote Your Membership

Podcasting can be an extremely effective outlet for experts and influencers to expand their reach, grow their audience and demonstrate their credibility.

And for membership owners, a podcast can be a great source of new members too.

In fact our podcast is perhaps one of the most important pieces of our marketing puzzle, and helps generate hundreds of thousands of dollars in membership sales each and every year.

In this week’s episode of that very podcast, I share 6 ways that you can use podcasting to promote and grow your membership website.

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