It’s coming up to that time of year where promotions and discounts abound.
Whether it’s Thanksgiving, Black Friday, Christmas or New Year, the sales season is definitely upon us.
While these kind of sales are traditionally for physical products, there’s no doubt that digital products have jumped onto the bandwagon over the last few years, and you’ll see more and more discounts being offered.
But what about membership sites? Should you capitalize on these busy promotional periods where some kind of special offer is almost expected?Read More
Deciding on your membership pricing is often easier said than done.
You’ll always be too expensive for some people, and too cheap for others. And until you launch your membership and actually get people signing up you have no real reliable way of testing which price-point will work best for your audience.
In this episode of The Membership Guys Podcast, you’ll learn the 4 key areas to factor into deciding what to charge for your membership, as well as my advice for hitting the “sweet spot” with your pricing strategy.Read More
Have you ever had someone tell you that they can’t afford to join your membership?
What was your reaction?
For most membership owners, hearing that sort of feedback tends to send them into self-doubt over whether they’re charging too much or delivering too little.
However in this episode of The Membership Guys Podcast, I reveal why that’s very rarely the case, and how you should handle these types of objections.Read More
Reducing the price of your membership might sound like the last thing you’d ever want to do.
As time goes on and you add more content, the value of your membership increases – so surely you’d be considering putting your prices up, not down? Why would you want to go backwards?
However there are some situations where lowering your price might make total sense.
In this episode I discuss the implications of reducing your price and how to navigate the change in a way that doesn’t cause problems with your existing members.Read More
It can be difficult to judge whether or not you’re delivering enough value in your membership for the price you wish to charge.
That’s mostly because “value” is an abstract concept.
There is no scientific formula behind it; it’s not something you can accurately measure – it’s entirely subjective, based entirely on individual perception.
So how do you know if you’re getting it right? It is even possible to know?!Read More
During the course of running your membership site, there will inevitably come a point where you want to increase your pricing.
Maybe your offering has changed, perhaps you’re responding to increased demand or maybe you just want to earn a little more for your efforts.
Rather than simply raising your prices overnight, check out this latest episode of The Membership Guys Podcast for my tips and strategies to help you to get the best results from increasing your membership pricing…Read More
Podcasting can be an extremely effective outlet for experts and influencers to expand their reach, grow their audience and demonstrate their credibility.
And for membership owners, a podcast can be a great source of new members too.
In fact our podcast is perhaps one of the most important pieces of our marketing puzzle, and helps generate hundreds of thousands of dollars in membership sales each and every year.
In this week’s episode of that very podcast, I share 6 ways that you can use podcasting to promote and grow your membership website.Read More
Offering a trial is a great way of moving people off the fence and encouraging them to give your membership a try.
However should that trial be free, or should it involve a nominal charge?
In this episode of The Membership Guys Podcast, I cover the pros and cons of each option, and dive deeper into the benefits and considerations of offering a trial for your membership.Read More
The most successful memberships are those that cater to a specific niche.
Having a niche makes your offering more targeted, which increases the likelihood of someone identifying with the problem your membership solves.
If you want to stand out from the crowd, you can’t just blend in with the crowd. You need to have a specialty.
But how do you figure out your niche?
And what happens once you’ve become successful in a specific area?
Should you stay put, or expand your reach?
I answer all of these questions and more on this episode of The Membership Guys Podcast.Read More
If you’re trying to make more money from your membership business there are two main ways you can go.
One is to try to increase revenue from your existing membership site – and the other is to look at opportunities for offering additional products and services to your customers.
In this episode of The Membership Guys Podcast, I explore the 7 main options worth exploring – along with the 3 avenues you absolutely should NOT go down…Read More