Memberships can be challenging products to sell, as often they’re made up of so many different things that it’s hard to get specific in your marketing.
One way to counteract that is with the “Splinter” strategy.
This is where you take one piece of content from your membership and you make it available to buy as a standalone product. But you market it in such a way that makes joining your membership a preferable option to purchasing just that one thing.
In this episode I dig deeper into how the “Splinter” strategy works for memberships and talk about how you can start testing it within your own business.Read More
It’s easy to get carried away in those early days of planning and building a membership site.
So many people get overexcited by their idea and a little too swept up in the process that they skip the first few fundamental steps.
Most importantly: idea validation and research.
And then when they launch their membership and it doesn’t quite go to plan, they’re left scratching their heads wondering where it all went wrong.
In this episode, I highlight the 7 most important things that you need to validate BEFORE moving forward with your membership idea.Read More
We’re celebrating a huge milestone for The Membership Guys Podcast as we hit our 200th episode!
To mark the occasion, we thought we’d do something a little special…
So both Callie and I opened the floor up to you, and invited our members and wider audience to ask us absolutely anything you wanted – about anything!
We’ve picked the best questions and answered them together in this special 200th episode. Enjoy!Read More
When publishing content online – whether freely or inside a membership – there’s always the chance that someone will copy or steal your hard work.
In truth the only way to guarantee that this won’t happen is to not publish anything online.
However this doesn’t mean you should just roll over if it happens to you.
In this episode I give my top tips for dealing with people stealing and copying your content, with specific examples of the process we use in our own business.Read More
Reducing the price of your membership might sound like the last thing you’d ever want to do.
As time goes on and you add more content, the value of your membership increases – so surely you’d be considering putting your prices up, not down? Why would you want to go backwards?
However there are some situations where lowering your price might make total sense.
In this episode I discuss the implications of reducing your price and how to navigate the change in a way that doesn’t cause problems with your existing members.Read More
One of the best things about running a membership website is that we can market and position it in a way that we attract the sort of members that we most want to work with.
However no matter hard you try to get only the “right type” of people in your membership, you will inevitably experience problem members.
Sometimes it will be a personality clash, where certain members just rub you up the wrong way; however there will be instances where you need to deal with potentially toxic elements among your member base. So how do you deal with them?
I address that question and more on the latest episode of The Membership Guys Podcast.Read More
Creating content can be one of the most time consuming parts of running a paid membership website.
If you’re billing people on a recurring basis, you need to deliver value on a recurring basis; and often delivering that value involves some form of content.
In this episode of The Membership Guys Podcast, I discuss how to approach content strategy for your membership, and the steps to take in order to ensure your production process is streamlined so you’re not constantly grinding to put out new content.Read More
Less than a month ago, Callie bought a book.
Unbeknownst to her, that simple act would be the start of the single worst buyer experience she’s ever encountered, as she found herself subscribed to a membership she never signed up for, with no clear way out.
In the interests of seeing how far the rabbit hole of terrible business practices went, she decided to see it through…
Join us on this rather unusual episode of The Membership Guys Podcast as we take a step by step tour through how NOT to run a membership (or any other business, for that matter!)Read More
Many people measure success according to vanity metrics.
How many followers you have rather than how much engagement you get; how much your turnover is rather than how much net profit you make; how many members you have rather than their average lifetime spend.
But is success as a membership site owner all about how many members you have?
Or is it about the money you make? Or the lifestyle your membership affords you?
Here’s my take..Read More
It can be difficult to judge whether or not you’re delivering enough value in your membership for the price you wish to charge.
That’s mostly because “value” is an abstract concept.
There is no scientific formula behind it; it’s not something you can accurately measure – it’s entirely subjective, based entirely on individual perception.
So how do you know if you’re getting it right? It is even possible to know?!Read More