Building an audience is essential to the success of your membership.
After all if you have no audience to speak of, then who are you going to sell to? Where are your members going to come from?
“Build it and they will come” is, unfortunately, a myth – so you need to invest time in growing your own audience in terms of your email subscribers, website visits, podcast listeners, social followers and, of course, paying members.
But where do you start? How do you actually find your audience?Read More
One of the more challenging changes that comes with moving to the membership model is dealing with the increase in how many people are contacting you and vying for your attention.
Supporting hundreds or thousands of members can certainly take its toll and becoming uncontrollable without procedures and a solid approach for dealing with handling communication.
In this episode of The Membership Guys Podcast I talk about how you can set boundaries and expectations in order to ensure your membership remains manageable.Read More
So many membership owners live in fear of their members cancelling.
It kind of makes sense, because the goal of a membership site is to retain its members for as long as possible and so when someone leaves – whatever the reason – it’s hard not to see that as a negative.
However when a member cancels, it doesn’t have to be the end of the road…Read More
Most online membership owners use content marketing as a means of attracting new members.
Sharing useful articles, podcasts or videos on their blog is a proven way to generate traffic, establish credibility and build the trust that will have your audience wanting more from you.
But how do you connect the dots between your blog and your membership, so that readers go on to become members?Read More
If you’ve been following us for a while, you’ll know that we are… let’s say skeptical about the value of closed door memberships (that is, only opening your membership for new members at set times).
We make no secret of our preference for the evergreen approach (letting members join at any time) and the vast majority of successful memberships in the world follow this model.
It’s not controversial to say an evergreen membership is preferable to a closed door one.
But (there’s always a but, isn’t there?) we don’t live in a world of absolutes.
There are some situations in which a closed door membership model is the smart choice and we would actually encourage you to give it a try.Read More
When assessing how engaged their membership community is, most people tend to focus on the number of posts and comments they rack up.
But activity and engagement are not the same thing!
This is what trips people up – they think that more activity (posts, comments, replies, etc.) equate to higher and better engagement.
More often than not, that is not the case.
Quality is more important than quantity when it comes to community engagement.
So you need to think about your Signal v Noise ratio…Read More
Member retention is critical to the long-term success of your membership website.
It costs 7-10 times more on average to win a new member than it does to hold on to an existing one; and if you’re losing more members than you bring in then your business won’t last long!
In this article, we’re giving you 21 quick tips for improvements you can make to your membership strategy in order to improve your member retention.Read More
Every industry, topic and niche has its fair share of jargon.
And memberships are no different.
There’s already so much to juggle as a membership site owner, so the last thing you want to have to worry about is needing to wrap your head around all of the lingo!
So to make it easier for you, we’ve rounded up the 9 key terms and phrases you need to know if you run a membership.Read More
Facebook remarketing is one of the most exciting developments in online advertising in recent years.
Now, instead of being limited to picking demographics and targeting options that we think relate to our target audience; we can actually leverage actual user behaviour to determine which ads they are shown.
When it comes to membership sites, there are 6 key ways in which you can really leverage Facebook remarketing…Read More
Running a membership site is a juggling act.
There’s a seemingly never-ending list of things to keep on top of; and with much of the focus revolving around things like producing content and marketing to bring in new members it’s easy to see why some of the basics get missed.
However it’s often the relatively minor day to day activities that have the real impact on how successful a membership site is.
Discover the 4 activities you should make sure you’re doing each and every day in your membership…Read More