Have you ever had someone tell you that they can’t afford to join your membership?
What was your reaction?
For most membership owners, hearing that sort of feedback tends to send them into self-doubt over whether they’re charging too much or delivering too little.
However in this episode of The Membership Guys Podcast, I reveal why that’s very rarely the case, and how you should handle these types of objections.Read More
One of the best ways to learn about growing a successful membership is studying what others are doing.
Academy members often tell us that this is one of the biggest benefits they get from being in our community.
With that in mind, I wanted to highlight 5 specific things that have made a major difference in our success – as well as a few things that turned out to be a bit of a waste of time.Read More
As more and more companies move into the membership space, consumers now have an overwhelming amount of choice.
Streaming services, music subscriptions, subscription boxes for everything from beauty products to underwear, SAAS subscriptions and of course – online memberships.
It all adds up.
And this can lead to what’s being called ‘subscription fatigue’ – where people get fed up and overwhelmed by juggling a countless array of subscriptions and start clearing out anything they deem non-essential.
So, how do you avoid ending up on the scrap-heap as a result of subscription fatigue?Read More
Memberships have become a hot topic in recent years.
But what happens when all of this hype dies down and people move onto the next thing – what will that mean for the future of the membership industry?
Are memberships just the new shiny fad? And is there any point starting a membership if the bubble is about to burst?Read More
It’s an exciting time for us here at The Membership Guys as we unveil a fresh new update for our brand, and also announce that Member Site Academy is now Membership Academy!
While on the surface it may not seem like a major change, there’s a lot more involved than meets the eye…
In this episode I give a bit of backstory about why these changes mean so much, and walk you through the process we used to update our brand identity.Read More
Membership site owners wear a lot of hats and juggle a lot of tasks on a day to day basis.
With so many moving parts, and so many plates to keep spinning, anything that we can do to streamline our workload and become a little more efficient is a big win.
In this episode of The Membership Guys Podcast, I talk about 4 specific things we do within our business to make us far more productive in running our membershipRead More
Are you trying to be all things to all people with your content?
The truth is, the more broad your content is, the less compelling, relevant and effective it’s likely to be for the individual reader.
By trying to cater to everyone, you end up catering to no-one.
This is where segmentation can be a gamechanger…Read More
Are you delivering an exceptional member experience?
Your membership could have the best content in the world, but if your member experience isn’t up to scratch then people just aren’t going to engage.
They’re less likely to log in, less likely to consume your content or participate in your community, and ultimately less likely to stick around long term.
Much of crafting a remarkable member experience comes down to finding ways of making your members feel extra special, and in this episode I highlight 6 simple ways to do just that.Read More
Attracting the right people to your membership is essential for the growth of your business.
Not all members are created equal – the best ones will consume your content, positively engage with your community and actually use what they’re paying for.
These are the members who will stick around for the long term.
But how do you tailor your marketing to ensure you’re attracting more of the right type of member?Read More
We regularly get asked for our recommendations on the top tools for membership website owners.
The truth is that there’s no such thing as the “perfect” membership site setup that will work for everyone – it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you’re using and a whole bunch of other details that determine which membership tools are the best fit for you.
In this episode, we talk about the tools we use for our own membership website – Membership Academy – as well as the reasons why we chose those particular options.Read More