The Membership Guys

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Tips For Dealing with a Downturn in Your Membership

Are you experiencing a downturn in your membership?

A downturn could be when you see a decrease in sales, an increase in cancellations, or a general ‘slowdown’ of your overall growth rate.

When this happens it can be incredibly scary, but there’s no need to panic.

It doesn’t necessarily mean that your membership is failing and thankfully, there are ways that you can deal with a downturn so that you can turn things around.

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The State of the Membership Industry – Retain Live 2019 Keynote

What’s happening in the world of online memberships?

Is now a good time to have a membership site? And, what does the future of the membership industry look like?

Knowing the state of the membership industry is a great way to help you prepare months or even years in advance.

Thankfully, you don’t need a crystal ball to predict any of this because we’ve done all the hard work for you.

We’re about to reveal six key shifts that we see happening in the membership industry and how you can prepare for these challenges so that you’re in a position to be ready for anything.

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How to Fall Back in Love with Your Membership

Have you lost interest in your membership?

When you first launched your membership, you were probably bursting with excitement and enthusiasm. But, over time those positive feelings you associated with your membership faded and now you can’t remember why you ever got into this in the first place, am I right?

If you have a lack of interest and enthusiasm for your membership site, it’s time to make a change…

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Biggest Takeaways from the Online Membership Industry Report

In our early days of working with memberships, we stumbled across an article that claimed that the average member only stays subscribed for a mere 3 months.

You’ve probably heard this yourself. It’s a claim that’s been repeated and republished so much, that it became readily and widely accepted.

But it’s nonsense.

There’s not a single shred of data or evidence for that ‘3 month’ claim. No source data, report or study cited, anywhere.

The fact that this claim persisted for so long is part of a larger problem. There is no reliable data available about the online membership industry.

Truth is, this market is relatively tiny. It’s a niche, of a niche, of a niche.

What data we do have comes from either the broader subscription industry, or from membership associations.

Neither of which reflect the online membership world.

We figured it was time to change that.

It’s time for some real data and benchmarks for the online membership industry.

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How Your Service Business Can Move to the Membership Model

There are many reasons people are attracted to the membership model.

The most compelling for us is how dramatically different (and better) making recurring income from a membership is compared to servicing clients on a one-on-one basis.

This is particularly true if you’re a “one man band”, where you’re solely responsible for the delivery of what you sell

In this article I’m going to explain why the membership model is far superior to offering one-to-one services, as well as show you how you can start incorporating memberships and subscriptions into your own business.

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Retain Live 2019 Debrief with Mike and Callie – Part Two: The Event

Retain Live 2019 was a phenomenal success – especially for our very first live event!

However as we discussed during the first part of our “debrief”, it was a little rocky in the build up.

In this concluding episode, Callie and I talk through the event itself, breaking down everything that happened and how it all came together; sharing some of our biggest lessons and top takeaways for anyone thinking of running a similar event.

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Retain Live 2019 Debrief with Mike and Callie – Part One: The Build Up

Two weeks ago, we kicked off our very first live conference: Retain Live 2019.

It’s the first time we’ve run an event of this scale, and to say it was a new, interesting and challenging experience would be a major understatement!

While the event itself was a huge success and we’ve had overwhelmingly positive feedback – getting there certainly wasn’t smooth sailing.

In the first of our two-part debrief, Callie joins me on the show to discuss the weeks leading up to the event – as the workload (and stress levels) ramp up.

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Creating an MVP to Test and Validate Your Membership Idea

One of the biggest reasons memberships never get off the ground is that the initial idea for the product just wasn’t right.

While you can research the market and survey your audience until the cows come home, it’s extremely easy to allow your bias towards what you think is a winning concept to sway your analysis of that research or – even worse – to ignore warning signs that you’re heading down the wrong path.

If you want to be successful, you need to truly test and validate that your idea is worth pursuing, and one of the best ways to do this is with an MVP.

Join me for the latest episode of The Membership Guys Podcast, where I deep dive into what an MVP is, why they’re important and how to go about actually creating one.

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