One of the biggest reasons memberships never get off the ground is that the initial idea for the product just wasn’t right.
While you can research the market and survey your audience until the cows come home, it’s extremely easy to allow your bias towards what you think is a winning concept to sway your analysis of that research or – even worse – to ignore warning signs that you’re heading down the wrong path.
If you want to be successful, you need to truly test and validate that your idea is worth pursuing, and one of the best ways to do this is with an MVP.
Join me for the latest episode of The Membership Guys Podcast, where I deep dive into what an MVP is, why they’re important and how to go about actually creating one.Read More
Just like that, another year is over. As we reach the 2nd anniversary of Member Site Academy, we have some insights and lessons to share from the past 12 months.
In what is sure to become a tradition, I’m joined on this very special episode of the podcast by the real brains behind The Membership Guys, the one and only Callie Willows, to discuss year two of running the Academy.Read More
So you’ve toiled for weeks and months – planning the perfect membership, wrestling with technology, and now that you’ve finally opened the doors you can take a big sigh of relief that the hard work and headaches are over.
Once your membership is up and running, that’s when the real work begins!
In the latest episode of The Membership Guys Podcast, I dive into the 6 most common challenges that every new membership site owner faces; and give you my insight and advice so that you don’t have to face them alone.Read More
Monthly vs annual billing: which is the best option for your membership?
How regularly you charge your members has an effect on generating sales, engagement inside your membership as well as member retention. Not to mention the implications on your business itself in terms of stability, cashflow and more.
In this episode of The Membership Guys Podcast, I dig deep into the pros and cons of each type of subscription frequency; as well as present some additional and alternative options for membership billing.Read More
Deciding on your membership pricing is often easier said than done.
You’ll always be too expensive for some people, and too cheap for others. And until you launch your membership and actually get people signing up you have no real reliable way of testing which price-point will work best for your audience.
In this episode of The Membership Guys Podcast, you’ll learn the 4 key areas to factor into deciding what to charge for your membership, as well as my advice for hitting the “sweet spot” with your pricing strategy.Read More
An active online community can play a huge role in getting your members to stick around long term.
However even just a small negative element can quickly turn your community into a toxic place that nobody will want to be involved in, unless you keep on top of things and implement steps to ensure a positive environment.
In this episode of The Membership Guys Podcast, I delve more into managing your community dynamic and how you can ensure your online group or forum is one that members enjoy being part of.Read More
Momentum plays a huge part in your membership growth. In fact you’ll often find that there’s a snowball effect which kicks in once you achieve a certain level of growth, where everything seems to pick up speed.
But what if your membership has slowed down recently and started to stagnate?
What can do you to reignite that momentum and get back on track?
In this episode of The Membership Guys Podcast, we look at how to reignite your membership growth and regain momentum.Read More
One of the most effective ways to position yourself as an authority in your industry is through public speaking, and done right it can be a great way to grow your membership business.
However for many the idea of standing up and speaking in front of a room full of strangers is the stuff that nightmares are made of!
And even if you’re comfortable with public speaking, then there’s the question of how you actually get booked, how do you make sure your presentation is good and – importantly – how do you make it a worthwhile activity for you and your business.
In this episode of The Membership Guys Podcast, we speak to Grant Baldwin from The Speaker Lab about how to get started with public speaking and use it as a platform to grow your business.Read More
With our community of thousands of membership owners, we see the same patterns emerging when it comes to wrestling with membership site tech.
People starting their site build and then 6 months later they’re still stuck, spinning their wheels, trying to get everything perfect and making no progress!
Often they’ll blame this on the technology being too tough, but more often than not it’s because of their own unrealistic expectations.
In this episode of The Membership Guys Podcast, I give a kick up the backside to anyone stuck with the tech side of building their membership site.Read More
We’ve all come across the concept of the “starving artist” – the notion that to pursue creativity and artistry is to sacrifice any hope of making money. Jeff Goins is on a mission to dispel this myth.
Many successful memberships are built around the skills and passions of their founder; however we’ve seen time and time again in our community that in more traditionally “creative” industries there can be a little resistance to the idea of monetization – almost as if to do so would be “selling out.”
In this episode of The Membership Guys Podcast, Jeff Goins breaks down where this whole idea came from and how you can shake this mindset and effectively monetize your skills and creativity.Read More