It’s a question that every prospective online membership owner will face: should you hire someone to build your membership website, or try building it yourself?
Or is there a middle ground? Do some of it yourself and then get some professional help on the more technical elements?
As someone who previously ran a web design agency, I have my own opinions on this – however it’s been a number of years since we worked directly with clients, so I reached out to Martin and Lyndsay from Jammy Digital for their thoughts on the matter.
You might be surprised by our perspective…Read More
Do you know how to use Facebook ads to grow your membership?
Even if your answer is yes, I bet Gavin Bell can help you do it even better!
If you’ve ever wondered how to get started with Facebook ads, or if you’re using them but want to improve their performance, Gavin is THE person to listen to.
As an award-winning entrepreneur, speaker, and Facebook ads specialist, what Gavin doesn’t know about advertising isn’t worth knowing!
In fact not only did we turn to Gavin on numerous occasions for a bunch of our high profile clients – but we also worked with him on our own Facebook advertising strategy too.
I recently had the pleasure of picking his brains for this week’s episode of The Membership Guys Podcast.
He didn’t just share one or two pearls of wisdom; he shared an ocean’s worth…Read More
Should you allow competitors to join your membership?
When many people answer this question in their minds, it’s a resounding NO.
And usually, fear is at the heart of it.
Fear they will steal your content…
Fear they will steal your secret sauce…
Fear they will poach your members…
And, yes, these are all valid reasons. These situations do happen to people and it has happened to us many times.
But, hang on… that’s not a reason to hit the panic button if you spot a competitor sniffing around your membership!Read More
Do you know what people in your audience actually want from your membership?
When planning your membership site, it’s easy to fall into the trap of building something that we think would be good, rather than something that’s based on research into what your audience really want (and need).
In doing so, you risk spending hours creating content and investing in features, only to be left scratching your head when people simply don’t engage in the way you hope they will.
Whether it’s your membership offering; your blog, podcast or video channel; or even just the updates you post on social media – discovering what people actually want and need is critical to connecting with your audience and driving them to action.Read More
Your membership might be the best thing since sliced bread, but if you aren’t marketing it correctly, you aren’t going to be getting the sales you deserve.
There are some simple steps you can take to get the most out of marketing, reach more people, and turn those on-the-fencers into fully-fledged members.
Here are 9 simple membership marketing tactics that’ll help you get ahead…Read More
So, 2019 is done and dusted. Hopefully it was a successful one for you and your membership.
It was certainly a big one for us, with more highlights than you can shake a stick at – many of which you’ve heard us ‘document’ right here on The Membership Guys Podcast.
We’re wrapping up the year with what has become a bit of a tradition here at The Membership Guys – our end of year recap show where we look back at the top 10 most popular episodes of the podcast throughout the past 12 months.Read More
While every membership is unique, we all have our own idea of who our ‘perfect member’ is.
However the reality is that not everyone will fit into that one perfect bucket.
Everyone is different. Well… kind of…
The longer you run your membership, the more you’ll find that there are essentially seven main types of members out there…Read More
Not sure whether you should charge a joining fee for your membership?
A “joining fee” is a one-time extra charge that new members pay on top of their first subscription payment.
As a membership owner, this means extra cash in your pocket.
Surely that’s a good thing, right? Well, not quite…
Personally, I’m not a huge fan of joining fees.
That’s not to say that they’re wrong or you shouldn’t have one.
I’m just saying that they aren’t for me and I’m going to tell you why in this post, along with a few situations when a joining fee may be necessary.Read More
Are you experiencing a downturn in your membership?
A downturn could be when you see a decrease in sales, an increase in cancellations, or a general ‘slowdown’ of your overall growth rate.
When this happens it can be incredibly scary, but there’s no need to panic.
It doesn’t necessarily mean that your membership is failing and thankfully, there are ways that you can deal with a downturn so that you can turn things around.Read More
What’s happening in the world of online memberships?
Is now a good time to have a membership site? And, what does the future of the membership industry look like?
Knowing the state of the membership industry is a great way to help you prepare months or even years in advance.
Thankfully, you don’t need a crystal ball to predict any of this because we’ve done all the hard work for you.
We’re about to reveal six key shifts that we see happening in the membership industry and how you can prepare for these challenges so that you’re in a position to be ready for anything.Read More