Members join for the content, but they stay for the community.
While anecdotal, this trend can often be observed in memberships of all shapes and sizes.
However while the community aspect of most memberships is the glue that holds things together, that certainly doesn’t mean you can slouch when it comes to creating content.Read More
Sales is not a dirty word – it’s the lifeblood of membership sites! If you want to have a successful membership, you’re going to need to recruit some members.
How do you recruit members?
By selling your product to them. It’s as simple as that!
Even if you hate the idea of selling, it’s essential if you want to grow your membership.
So, we’ve put together some tips and tricks that will help you boost your membership sales in a way that even the most sales-shy people can stomach.
Read on for five of our favorite tactics and strategies that can push your membership sales upwards.Read More
In the early days of running your membership, you’ll find yourself preoccupied with the day to day, short-term stuff.
How many new members did we get this week? Have we had any cancellations? Do I have enough time to get this new piece of content out to members?
However once things have settled and stabilised then it’s time to think bigger in terms of how you’re going to scale and grow your membership over the long term.
When that time inevitably arrives, here are the 6 key areas you’ll need to focus on…Read More
When you either have a large amount of content inside your membership, or you’re continuously adding new content on a regular basis – there’s a real risk of overwhelming members.
And when members are overwhelmed, they’re less likely to stick around.
This is where having a smart approach to your membership content strategy is crucial…Read More
When it comes to offering trials of your membership site or online product, opinions tend to be divided between those who consider it a smart strategy and those who believe you shouldn’t give anything away, no matter what.
We’re big fans of utilising trial periods as part of your pricing strategy; however we recognise that they’re not something which will necessarily be right for everyone.
If you’re still on the fence, here’s some food for thought to help you determine whether to implement trials into your own strategy.Read More
Starting a membership is exciting, nerve-wracking, and everything in between, but how do you know if it’s the right choice for you?
The decision to start a new membership site is not one to be taken lightly.
It’s a big commitment – and one that can be tricky to back out of once your membership is up and running with paying subscribers.
So it’s important you start a membership for the right reasons and fully understand the type of business you’re getting into.Read More
Most membership sites include some form of premium content locked away behind a paywall.
But locking your content down is a double-edged sword.
You could have the most incredible content in the world, but if the only people who know about it are your paying members then you’re missing on an opportunity to get so much more bang for your buck.
So before you hit ‘publish’ on your next piece of membership content, try implementing these 7 tactics.Read More
Churn is perhaps THE key measure of membership site performance.
It’s a KPI that every membership site owner should be tracking, but the majority of membership site plugins and programs don’t actually track this for you.
If you don’t know that you don’t know, how are you ever going to fix it?
By the end of this post, you’ll understand what churn in, have an easy way to measure your churn rate, and know six key ways to improve your member retention.Read More
Your sales funnel is a key part of attracting new members to your community; and so it’s no surprise that some membership owners have a constant itch to tweak and tinker with every little detail.
However making constant adjustments to your funnel is seriously counter-productive and could actually be hurting your business.
So, how often should you adjust your membership sales funnels?Read More
Having an audience to market to is paramount to the success of your membership. But what if you’re early in your journey and simply aren’t able to wait for the time it takes to build your audience organically?
The answer is simple: borrow your audience from someone else!
There are three main methods of audience growth: build, borrow or buy.
Joint venture promotions are one of the most effective tactics you can use if you’re looking to ‘borrow’ an audience.
Partnering up with an expert or influencer in your field is a great way of tapping into other people’s audiences and creating a big influx of new members.Read More