The Membership Guys

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Why People Aren’t Joining Your Membership Site

Why are people not joining your membership website? 

You could have the most incredible membership…

One where you work tirelessly perfecting each and every little element of it…

But people aren’t joining and you’re left scratching your head wondering why.

Well there may be a good reason for it…

And we’re going to help you find out what it is.

Here are nine common reasons people aren’t joining your membership site…

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5 Essential Emails Every Membership Sales Series Needs

Looking to drive sign ups for your membership using email marketing?

Well that’s good because your email list can be a gold mine for bringing in new members!

That’s because when someone subscribes to your email list, they’re expressing an intent…

They want to learn more from you.

So this is the perfect time to strike while the iron is hot…

And send them an automated series of email follow ups.

These emails are specifically designed to let your subscribers get to know you and your brand better…

What you offer, how you can help them…

And begin sowing the seeds to nurture your relationship further with the aim of eventually converting subscribers to paying members…

Sounds good doesn’t it?

But what should these emails cover?

We’ve got the answer.  

Here are five essential emails that every membership email series needs.

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Why You Need to Take People Behind the Scenes of your Membership

Do your potential members understand your membership offering?

The benefits of joining your membership…

What to expect as a member…

And how you can help them take the necessary steps to reach their desired outcome?

More often than not the answer to this is a resounding no. 

And this can be for many reasons…

The most common of which is that they simply don’t know what’s inside the box.

In other words, they have no idea what goes on inside your membership…

And that’s preventing them pressing the ‘join today’ button on your sales page.

It’s our job as membership website owners to rectify this…

And there’s one very simple but powerful marketing tactic you can use to do that:

Taking them behind the scenes of your membership… 

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Musings About Money and Mindset in the Membership World

Let’s talk about money!

When it comes to this subject people tend to be at wildly opposite ends of the spectrum…

Some will happily talk about money all day long…

Whether it’s about how much they make, how little they have or their financial goals…

Others, however, completely shut down as soon as the ‘M’ word comes up.

That’s because many of us have a complicated relationship with money…

Which is possibly why I’ve waited so long to tackle this topic! 

But, the truth is, when it comes to business, it’s a subject you simply can’t shy away from…

That’s why I’ve decided to share some of my musings about money and mindset in the membership world…

Our perceptions of it, how we treat it, how we think about it…

And the impact that can have on our memberships.

So, let’s dive into some random musings about money, memberships and everything in between…

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5 Toughest Membership Tech Decisions you Need to Make When Starting Out

Ready to start building your membership website?

That’s great news! 

Now there are some tough membership tech decisions you need to make.

With so many different systems, plugins and tools out there to choose from…

And a lot of questions for you to mull over… 

Wordpress or hosted platform? 

What should your domain name be? 

Should you build your website yourself or hire a developer? 

It can all get a bit overwhelming…

Which is not surprising when there are so many moving parts to manage!

This is why it’s important to do your due diligence to make sure you build a site that’s right for you and your prospective members… 

And we’re here to help you do just that…

So if you’re ready to build your membership website…

Or are currently fleshing out your idea for your membership…

Then this blog is a must read for you.  

Here are some tips on how to tackle five of the toughest tech decisions you need to make when starting out…

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Switching Membership Enrolment Models: Closed to Open

Are you thinking of switching your membership enrolment model from closed to open? 

Making the decision to open your doors permanently isn’t as simple as flipping a switch…

It can change a lot about your business…

And you need to make sure you’re fully prepared to manage these changes effectively…

For the good of both you and your members! 

We’ve previously talked about moving from the open door model to closed…

And now we’re doing the reverse!

Here’s what you should take into consideration before switching your membership from a closed-door model to an open one…

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Switching Membership Enrolment Models: Open to Closed

Are you thinking of switching your membership enrolment model from open to closed? 

If you’ve been following us for a while, you’ll know that I’m not usually the biggest fan of the closed-door model…

In my experience, the memberships that do best are the ones that are always open…

However, there are definitely some situations where a closed-door membership makes sense…

And I’m not here to convince you otherwise.

What I am here for is to help you prepare to make this switch…

To consider all the implications…

And prepare you for what’s next once your doors are closed.

Because managing a closed-door membership is very different in a lot of ways from an open-door one…

And many people who make the switch aren’t fully aware of what lies ahead for them…

And find the process difficult to manage…

Or regret their decision to make the change…

Let’s make sure you’re not one of them! 

Here’s what you should take into consideration before switching your membership from an open to a closed-door model…

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Behind The Membership: Season 4 Highlights (aka The One where Callie Takes Over)

Good news… it’s my birthday!! 

Bad news… I literally NEVER work on my birthday…

It’s one of my rules…

And as much as I love The Membership Guys podcast… 

I can’t break this rule. 

So I’m taking the day off….

And that can mean only one thing… 

CALLIE IS TAKING OVER!

(And I get to eat cake)

Join the other (some would say ‘better’) half of The Membership Guys for a very special episode, as Callie shares her top takeaways from season 4 of her podcast, Behind the Membership, and reveals the release date for season 5.

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7 Boring But Important Things You Need to Know When Running a Membership

Running a membership involves spinning a lot of plates…

Some spark your passion and fill you with joy…

Others… not so much!

I mean it can’t be fun all of the time, can it?  

Owning a business comes with responsibilities…

Dotting the i’s and crossing the t’s to make sure your membership operates in the right way and is fully protected may seem boring…

That’s probably because it is for some of us…  

But this is the kind of stuff you can’t ignore.

It’s in the best interests of both you and your members to make sure you’re on top of your game when it comes to the ‘boring’ stuff…

So are you? 

Let’s find out…

Here are seven boring but super important things you NEED TO KNOW when running a membership…

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8 Ways to Reduce Stress When Running a Membership

Is your membership stressing you out?

When you first started your journey to being a membership owner, the chances are you didn’t picture sleepless nights…

Or the feeling of dread you can’t seem to shake at the thought of switching on your device to begin working on your business every day…

This ISN’T how it should be!

While owning any business can come with stressors…

We believe memberships are the only type of online business model where you can build a stress free life.

So if you’re feeling the strain right now…

And you’re struggling to feel happy and motivated running your membership…

Don’t worry, we’re here to help!

Here are eight things you can do to reduce your stress levels and learn to love your life as a membership owner again…

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