There are many reasons people are attracted to the membership model.
The most compelling for us is how dramatically different (and better) making recurring income from a membership is compared to servicing clients on a one-on-one basis.
This is particularly true if you’re a “one man band”, where you’re solely responsible for the delivery of what you sell
In this article I’m going to explain why the membership model is far superior to offering one-to-one services, as well as show you how you can start incorporating memberships and subscriptions into your own business.Read More
Retain Live 2019 was a phenomenal success – especially for our very first live event!
However as we discussed during the first part of our “debrief”, it was a little rocky in the build up.
In this concluding episode, Callie and I talk through the event itself, breaking down everything that happened and how it all came together; sharing some of our biggest lessons and top takeaways for anyone thinking of running a similar event.Read More
Two weeks ago, we kicked off our very first live conference: Retain Live 2019.
It’s the first time we’ve run an event of this scale, and to say it was a new, interesting and challenging experience would be a major understatement!
While the event itself was a huge success and we’ve had overwhelmingly positive feedback – getting there certainly wasn’t smooth sailing.
In the first of our two-part debrief, Callie joins me on the show to discuss the weeks leading up to the event – as the workload (and stress levels) ramp up.Read More
One of the biggest reasons memberships never get off the ground is that the initial idea for the product just wasn’t right.
While you can research the market and survey your audience until the cows come home, it’s extremely easy to allow your bias towards what you think is a winning concept to sway your analysis of that research or – even worse – to ignore warning signs that you’re heading down the wrong path.
If you want to be successful, you need to truly test and validate that your idea is worth pursuing, and one of the best ways to do this is with an MVP.
Join me for the latest episode of The Membership Guys Podcast, where I deep dive into what an MVP is, why they’re important and how to go about actually creating one.Read More
Deciding on your membership pricing is often easier said than done.
You’ll always be too expensive for some people, and too cheap for others. And until you launch your membership and actually get people signing up you have no real reliable way of testing which price-point will work best for your audience.
In this episode of The Membership Guys Podcast, you’ll learn the 4 key areas to factor into deciding what to charge for your membership, as well as my advice for hitting the “sweet spot” with your pricing strategy.Read More
B2B and B2C membership sites share a lot of similarities, but there are a few key differences you need to be aware of.
These differences are important because they can potentially impact how you approach your strategy, marketing, and even your mindset when it comes to your membership site.
So, what are the main differences between B2C and B2B memberships?
And, why you should you even care?Read More
Holy smokes, has it really been four years already?!
It honestly feels like yesterday that we were gearing up to open the doors to the Academy. I’m not sure we fully realised the awesome journey we were about to embark on.
Join us as we celebrate the 4th anniversary of Membership Academy by taking a look back at the last 12 months and highlighting the 7 ‘ups’ and 3 ‘downs’ from the past year.Read More
Choosing a membership plugin isn’t easy.
For the most part, your decision comes down to the nitty gritty details of how you plan to structure and run your site; as well as the specific integrations you need for things like payment processors and email marketing software.
With so much attention given to the granular details, it can be easy to overlook some pretty important things that could have long term implications for your business…Read More
Have you ever had someone tell you that they can’t afford to join your membership?
What was your reaction?
For most membership owners, hearing that sort of feedback tends to send them into self-doubt over whether they’re charging too much or delivering too little.
However in this episode of The Membership Guys Podcast, I reveal why that’s very rarely the case, and how you should handle these types of objections.Read More
One of the best ways to learn about growing a successful membership is studying what others are doing.
Academy members often tell us that this is one of the biggest benefits they get from being in our community.
With that in mind, I wanted to highlight 5 specific things that have made a major difference in our success – as well as a few things that turned out to be a bit of a waste of time.Read More