When assessing how engaged their membership community is, most people tend to focus on the number of posts and comments they rack up.
But activity and engagement are not the same thing!
This is what trips people up – they think that more activity (posts, comments, replies, etc.) equate to higher and better engagement.
More often than not, that is not the case.
Quality is more important than quantity when it comes to community engagement.
So you need to think about your Signal v Noise ratio…Read More
Member retention is critical to the long-term success of your membership website.
It costs 7-10 times more on average to win a new member than it does to hold on to an existing one; and if you’re losing more members than you bring in then your business won’t last long!
In this article, we’re giving you 21 quick tips for improvements you can make to your membership strategy in order to improve your member retention.Read More
Every industry, topic and niche has its fair share of jargon.
And memberships are no different.
There’s already so much to juggle as a membership site owner, so the last thing you want to have to worry about is needing to wrap your head around all of the lingo!
So to make it easier for you, we’ve rounded up the 9 key terms and phrases you need to know if you run a membership.Read More
Facebook remarketing is one of the most exciting developments in online advertising in recent years.
Now, instead of being limited to picking demographics and targeting options that we think relate to our target audience; we can actually leverage actual user behaviour to determine which ads they are shown.
When it comes to membership sites, there are 6 key ways in which you can really leverage Facebook remarketing…Read More
Running a membership site is a juggling act.
There’s a seemingly never-ending list of things to keep on top of; and with much of the focus revolving around things like producing content and marketing to bring in new members it’s easy to see why some of the basics get missed.
However it’s often the relatively minor day to day activities that have the real impact on how successful a membership site is.
Discover the 4 activities you should make sure you’re doing each and every day in your membership…Read More
Social proof is a powerful, persuasive factor when it comes to making buying decisions.
If we see others behaving in a particular way, buying a product or, say, joining a membership site; then we’re far more inclined to follow suit.
More and more, customers are basing their buying decisions on what other people recommend, rather than promotions, discounts and other sales tactics.
Check out the 7 ways that you can add social proof to your membership sales page.Read More
Memberships are a marathon, not a sprint.
Unlike other products where the sale is the end of the journey, with memberships it’s just the beginning.
That “journey” – the Member Lifeycle – typically breaks down into 5 key stages: acquisition, onboarding, engagement, retention and reactivation.
In this article, we’re looking at each of these 5 stages and what they mean for you as a membership website owner.Read More
Choosing the right membership plugin is a task that’s easier said than done.
There is no “one size fits all” best membership plugin for every situation, and so the process of deciding which to go with involves identifying your specific needs and then narrowing down the options; however making the final choice often requires you to dive deeper.
To help you be sure you’re making the right choice, here are 8 questions you should ask before you purchase your membership plugin.Read More
Email automation can massively power up the marketing of your membership site or online course; enabling you to trigger various different actions and email sequences according to how your leads and your customers behave.
Here are 4 automation sequences that will help beef up your email marketing.Read More
Live content is a great way of delivering ongoing value to your membership without the level of upfront work and other hassles that typically go into producing courses, tutorials or other types of “pre-made” content.
However including this type of content in your membership does add a new wrinkle to worry about – member attendance.
If the turnout for your live membership calls is low, this can directly affect the quality of what you’re producing; not to mention being demoralizing to you and possibly even be discouraging for other members who may interpret poor attendance as a sign of a disengaged community.
In this article, I look at the top 9 ways that you can increase live call attendance…Read More