When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members.
It’s a big deal!
However that grand opening isn’t the only opportunity you have to launch…
In fact there are 6 different types of launches that can come into play at various stages of your membership journey…Read More
Have you launched your membership and then found yourself regretting your choice of technology that runs your website?
Or maybe you haven’t yet launched but you live in fear of that turning out to be your reality.
If you’ve gone through the process of researching membership platforms and plugins, you’ll know how stressful it can be.
Once your membership is already up and running, it can be tricky to switch out to a completely different tech solution.
It’s little wonder that people have a lot of anxiety about deciding on which platform or plugin is right for them.
However if you have found yourself in a position where changing your membership platform is a must – here is everything you need to know to make things go smoothly…Read More
Can you tell the difference between good marketing advice and bad marketing advice?
There’s a lot of info out there about marketing your membership, but in the world of online business unfortunately a lot of it is unhelpful noise at best, and at worst, could be damaging to your reputation.
Many of us have learnt the hard way to stay away from marketers who try and sell you their secret shortcut or silver bullet, however, some of these myths are so common, they’re almost believed to be the industry standard of membership marketing.
So, how do we avoid the nonsense?
I’ve rounded up the six most common membership marketing myths, and how you can avoid them…Read More
Membership pricing is trickier than it seems.
It’s hard enough just getting the price of your monthly subscription right; but what about more complicated pricing scenarios?
Promotions, discounts, multiple membership tiers – before you know it, you’re banging your head on your desk, desperately trying to figure out what your pricing strategy should be.
Never fear! Here are my top tips and tactics to help you with advanced membership pricing…Read More
Is your membership community a ghost town?
Are you constantly banging your head against a wall trying to figure out ways to get your members to actually converse with each other?
It’s been said many times before – people come for the content but they stay for the community.
However, establishing an active, thriving community inside your membership is easier said than done.
Here are our top tips for getting the conversations flowing…Read More
Wow… 5 years of Membership Academy!
And what a rollercoaster ride our fifth year has been.
Listen in as Callie and I recap the highs and lows of the past 12 months of Membership Academy, and look ahead to what’s in store in the next year and beyond.Read More
Building an audience is essential to the success of your membership.
After all if you have no audience to speak of, then who are you going to sell to? Where are your members going to come from?
“Build it and they will come” is, unfortunately, a myth – so you need to invest time in growing your own audience in terms of your email subscribers, website visits, podcast listeners, social followers and, of course, paying members.
But where do you start? How do you actually find your audience?Read More
One of the more challenging changes that comes with moving to the membership model is dealing with the increase in how many people are contacting you and vying for your attention.
Supporting hundreds or thousands of members can certainly take its toll and becoming uncontrollable without procedures and a solid approach for dealing with handling communication.
In this episode of The Membership Guys Podcast I talk about how you can set boundaries and expectations in order to ensure your membership remains manageable.Read More
So many membership owners live in fear of their members cancelling.
It kind of makes sense, because the goal of a membership site is to retain its members for as long as possible and so when someone leaves – whatever the reason – it’s hard not to see that as a negative.
However when a member cancels, it doesn’t have to be the end of the road…Read More
Most online membership owners use content marketing as a means of attracting new members.
Sharing useful articles, podcasts or videos on their blog is a proven way to generate traffic, establish credibility and build the trust that will have your audience wanting more from you.
But how do you connect the dots between your blog and your membership, so that readers go on to become members?Read More