A trial offer can be a very effective tool in your membership marketing arsenal.
Giving people the ability to take your site for a test-run is great way of eliminating any concern that your site won’t deliver what it promises; and when you have people logging into your site and consuming your content it makes it easier to convince them to stick around.
And in this episode of The Membership Guys Podcast, I let you in on some advanced tips, tactics and techniques for making your membership trial more effective.Read More
So many membership owners live in fear of their members cancelling.
It kind of makes sense, because the goal of a membership site is to retain its members for as long as possible and so when someone leaves – whatever the reason – it’s hard not to see that as a negative.
However when a member cancels, it doesn’t have to be the end of the road.
In this podcast I talk about why cancellations don’t mean it’s all over, and how implementing a ‘win-back’ strategy is essential for getting lapsed and cancelled members to return.Read More
A membership launch isn’t as “do or die” as with other types of products such as online courses, software or services.
But getting your launch right is important for giving you the initial influx of members that will help you to build momentum within your membership site.
In this episode I talk about how to ensure your membership launch is successful.Read More
The right idea can make or break a membership website.
Far too often, people steamroll ahead into worrying about which membership plugin they’re going to use or how much content they need without actually doing the research necessary to make sure you’re on the right track.
But how do you know if your idea is a winner?
In this episode of The Membership Guys Podcast, I take you step by step through the process of choosing, research and validating your membership idea.Read More
Amazon have just announced the launch of a new digital subscription marketplace called “Subscribe With Amazon”.
This will enable people to tap into their sales tools and, of course, their huge audience in order to sell digital products for a recurring fee such as – you guessed it – membership websites.
Make no mistake, this is a potential game-changer for the membership space.
In this “hot off the presses” episode of The Membership Guys Podcast, I explain exactly what this means, how it works and what you need to do to capitalize on this opportunity.Read More
In many ways, launching a new membership website is one of the biggest marketing opportunities you’ll experience as a membership owner.
So it makes sense why some people may advocate for constantly closing and re-opening your membership in order to recapture that opportunity over and over again.
But it’s not quite as simple as that.
In this episode, I cut through the hype and talk about why I strongly dislike “closed door” marketing tactics and why it might not be the best thing for your membership strategy.Read More
There’s a lot to deal with when running a membership website.
Creating content, interacting with your community, dealing with customer support not to mention all of the regular day to day stuff that comes with running a business.
In the early days this can all be very exciting, but once it becomes routine it’s easy for the shine to go off the apple and for it to become tougher to stay motivated; particularly if you start to hit some road bumps or have to handle tricky situations.
In this episode of The Membership Guys Podcast, I discuss the importance of staying motivated, and how you can keep yourself on track when running a membership site.Read More
Like it or not, your members won’t stick around forever, losing members is just part and parcel of operating a membership site. However there’s plenty that you can do to make sure that you’re not losing members for the wrong reasons…Read More
Getting someone to join your membership site is great, but it’s just the beginning.
Before you have time to celebrate, you really need to figure out how you are going to get that member to stay month after month, year after year.
Hanging on to your paying members is crucial to the long term success of your membership site; so you need to make sure that you have a strategy for keeping members engaged.
In this episode of The Membership Guys Podcast, I dig into how to craft your member experience in order to develop the habits and interaction that will keep members engaged and subscribed for longer.Read More
Great memberships are never truly finished.
That’s actually one of the best things about the membership site model. If you are writing a book, creating a course, programming your piece of software; then there’s a lot of pressure to have a polished completed end product.
But with a membership site, some of that pressure is off because people understand that they are boarding a moving train. That when they join a membership, it’s going to change, it’s going to evolve and that as members they could be a part of shaping it’s future.
In this episode of The Membership Guys Podcast, I look further into why embracing change is key to the long term success of your membership site, and give examples of how adapting over time has played a role in the progress of 6 and 7 figure memberships.Read More