The Membership Guys

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Increase the Stickiness of your Membership by Signposting Future Value

How can you increase the “sticky factor” of your membership, making it a place that people don’t want to leave?

One simple way is to signpost future value…

This is one of the areas where many membership site owners typically fail.

They focus too much on the now…

They don’t focus enough on building awareness of the value their membership will bring in the future.

If this is something you do, then you’re missing a huge opportunity…

Because, if members are considering leaving and find out there’s engaging content is on the horizon, it will make their decision more difficult…

Signposting future value will play into the ‘pain of disconnect’ and create FOMO (the Fear of Missing Out) for future content.

So how can you increase the stickiness of your membership by signposting future value?

Here are seven simple ways…

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6 Things to Do After You’ve Launched Your Membership

You did it! You’ve launched your membership…

All the hard work, blood, sweat and tears has paid off and your vision has now become a reality.

Congratulations!…

Now what?

You see, launching a membership isn’t just about opening the doors to your site…

It’s about what you do post-launch… 

The first 30 days after you launch your membership are absolutely crucial…

So how can you make the most of this time and get your membership site off to best possible start?

Here are six things you should do after you’ve launched your membership…

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The Untold Origin Story of The Membership Guys (Episode 300 Special)

Every superhero has an origin story…

And as we’re celebrating a huge milestone of releasing 300 episodes of The Membership Guys podcast…

Callie and I decided it’s finally time to share ours.

This is something we’ve never done before!

We’re typically very private, focusing on creating content that helps people rather than creating content about our personal lives…

But seeing as we’re superheroes of the membership industry…

(because we are, right?)…

And “with great power comes great responsibility” and all that…

We’re sharing how we got to where we are today – overcoming some very big challenges along the way – with the hope that maybe it can help you on your journey to achieve the freedom, flexibility and fulfilment that comes with owning a membership site.

Because for us, that’s what it’s all about. 

Enjoy!

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What to Do When Your Membership Topic Has a Natural ‘End Date’

What should you do when your membership topic has a natural ‘end date?’

A fixed point when members have achieved what they set out to do and simply don’t need to stay subscribed to your membership.

For example, planning for a wedding or a birth, working towards a qualification or navigating the application process for college…

All of these topics have a very definitive outcome, that once achieved renders your membership redundant.

There are also topics that your members will simply outgrow…

Like a beginners level membership on podcasting, for example, which members will eventually complete and potentially want to move onto the next level.

If your membership topic has a natural ‘end date’, you might be banging your head against a wall trying to figure out what you can do to make people stay in your community after they’ve achieved what they joined to do…

But should you just accept it?

Or do you find ways to adapt your business to prevent members from leaving?

Let’s look at your options…

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Avoid These 6 Common Member Retention Mistakes

If there’s one thing you need to have at the core of your membership strategy, it’s member retention. 

Attracting new members is one thing…

But making them actually want to stick around in the long term is a completely different ball game.

And the last thing you want to have is a business that’s leaking members left, right and centre! 

So, how can you make sure that your retention rate doesn’t spiral downwards?

Avoiding these six common member retention mistakes will help…

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4 Simple But Effective Ways to Deliver Massive Value to Your Members

Membership sites are a value exchange…

When a member makes the decision to enter your community and pay you on an ongoing basis…

It’s important that you hold up your end of the bargain and consistently deliver.

In other words, you need to give members a reason to stick around…

And very often this comes in the form of creating content and being present every day in your forum or Facebook group …

These are the primary means of providing that value…

But there are other simple tactics you can utilize that ensure you deliver massive value to your members…

Ones that don’t rely on you constantly creating premium content.

Let’s find out what they are…

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Should I Host My Membership on a Separate Domain Name?

Choosing whether or not to host your membership site on a separate domain sounds like a straightforward decision.

But the reality is, it’s not that simple…

Deciding where your membership site will live has implications on every aspect of your business, from tech and member experience to branding.

So it’s no wonder that people struggle with this…

And why it comes up time and time again inside our Facebook group and Membership Academy community…

It’s a big decision!

So where should your membership site live?

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Tackling the 6 Biggest Challenges Every New Membership Owner Faces

Let’s be honest… running a membership business is not as easy as it seems.

Like with all good things, it does have its challenges.

And when you’re at the beginning of your membership journey these challenges can seem all the more overwhelming.

If this sounds familiar, don’t worry, we’re here to prepare you for what’s ahead!

So let’s dive in…

Here’s how to tackle the six biggest challenges every new membership site owner faces.

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How to Create a Private Podcast for your Members

It’ll probably come as no surprise to you that I am a huge fan of podcasting…

And I mean huge… 

That’s why I’ve recorded hundreds of episodes over the years…

In fact, I’d go as far as to say that The Membership Guys and Membership Academy wouldn’t be where it is today without our podcast…

It has genuinely helped us grow our business. 

But while we’ve always seen podcasting as a great way of attracting new members, it’s not something we’ve ever really explored as a medium for serving people inside your membership…

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Have You Hit The Revenue Ceiling For Your Membership Business?

Here’s a question which may terrify you:

Do you know what the revenue ceiling is for your membership business? 

It’s entirely possible – even likely – that this is something you’ve never contemplated…

Perhaps you had no idea until now that a revenue ceiling existed, in which case, you’re not alone…

Or maybe you’re aware of the revenue ceiling, but you’re not sure how to calculate it for your membership.

Whatever the case, it’s important to be aware of it, because whether we like it or not, the revenue ceiling exists for every membership…

Yes, even the most successful ones! 

So, how can you figure out what your ceiling is and whether or not you’ve already hit it?

We’re going to help you answer that and explain what you can do to raise that ceiling higher.

So let’s dive in…

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