The Membership Guys

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The Most Effective Tools for Reducing Your Membership Churn

Retention is king when it comes to membership sites. After all, for recurring revenue to be impactful, it needs to actually recur!

We’ve talked several times on the blog and podcast before about ways to increase retention, and it’s definitely a topic that we could easily spend hours on!

But it’s one thing to talk about improving retention and another thing to actually implement, so in this article we’re taking a look not at why retention is important, but at some tools you can use to up your retention game and reduce your membership churn (and no, you don’t need to be using all of them!)

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It’s Time for a Reality Check about Membership Site Tech

With our community of thousands of membership owners, we see the same patterns emerging when it comes to wrestling with membership site tech.

People starting their site build and then 6 months later they’re still stuck, spinning their wheels, trying to get everything perfect and making no progress!

Often they’ll blame this on the technology being too tough, but more often than not it’s because of their own unrealistic expectations.

In this episode of The Membership Guys Podcast, I give a kick up the backside to anyone stuck with the tech side of building their membership site.

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9 Ways to Increase Attendance for your Live Membership Calls

Live content is a great way of delivering ongoing value to your membership without the level of upfront work and other hassles that typically go into producing courses, tutorials or other types of “pre-made” content.

However including this type of content in your membership does add a new wrinkle to worry about – member attendance.

If the turnout for your live membership calls is low, this can directly affect the quality of what you’re producing; not to mention being demoralizing to you and possibly even be discouraging for other members who may interpret poor attendance as a sign of a disengaged community.

In this article, I look at the top 9 ways that you can increase live call attendance…

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What You Need to Know about Amazon’s New Subscriptions Marketplace

Amazon have just announced the launch of a new digital subscription marketplace called “Subscribe With Amazon”.

This will enable people to tap into their sales tools and, of course, their huge audience in order to sell digital products for a recurring fee such as – you guessed it – membership websites.

Make no mistake, this is a potential game-changer for the membership space.

In this “hot off the presses” episode of The Membership Guys Podcast, I explain exactly what this means, how it works and what you need to do to capitalize on this opportunity.

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How to Build a Membership Website in Under a Day

Building a membership website is a sizable undertaking.

Wrestling with technology, creating content, building your audience and generating buzz to ensure a successful launch; it takes a lot to get your ducks in a row.

However if you’re already able to bring some of those elements to the table from day one – such as an already established audience who are eager to buy from you, or a wealth of content curated from past projects; then it’s entirely possible to have your membership site up and running a lot quicker than you may think.

Realistically, you can have a fully functional website up, running and ready to take paying members in less than 24 hours.

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8 Questions to Ask Before Purchasing Your Membership Plugin

Choosing the right membership plugin is a task that’s easier said than done.

There is no “one size fits all” best membership plugin for every situation, and so the process of deciding which to go with involves identifying your specific needs and then narrowing down the options; however making the final choice often requires you to dive deeper.

To help you be sure you’re making the right choice, here are 8 questions you should ask before you purchase your membership plugin.

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How Much Does it Cost to Start and Run a Membership Website?

A membership website consists of several moving parts; and in addition to increasing the technical considerations of getting everything working, this also means that the costs of starting and running a membership can really add up.

While a well-run membership will quickly recoup those startup expenses and cover the ongoing operating costs; it helps to know what you need to budget for.

In this article, we’re going to cover the one-off and recurring costs involved in starting and running a membership website.

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How to Find and Hire a Web Designer for your Membership

Finding the right web designer is like navigating a minefield.

With so many people out there claiming to know what they’re doing – and often no real way for the typical prospective membership site owner to know whether those claims are legit or BS – it’s unsurprising that pretty much everyone and their dog has a horror story about that one web designer who screwed them over.

In this episode of The Membership Guys Podcast, I share my top tips on finding and hiring the right web designer to create your membership site.

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