The Membership Guys

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4 Unusual (But Effective) Membership Content Strategies

While the majority of online memberships tend to fall into the same 2 or 3 models in terms of how they deliver their premium content; there is much to be learned from those membership sites that do things a little differently.

In this episode I discuss 4 content strategies for memberships that are fairly uncommon but certainly effective, and discuss ways in which you could incorporate aspects of those strategies into your own business.

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Should Your Membership Offer Multiple Different Levels?

One of the key decisions to be made when planning a membership is whether to offer multiple membership levels or a single ‘all access’ option.

While we always advocate for simplicity, there are definite pros and cons to consider.

In this episode I discuss the key things you need to consider when deciding whether to have multiple levels in your membership, and provide my top tips for making this strategy work. And I also share a ‘middle ground’ for people who prefer to stick with a single level.

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Why You Should Keep Things Simple with Your Membership

It’s easy to get carried away when creating a membership website.

We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website.

And the end result of cramming all of those features into your membership is a convoluted frankenstein’s monster of a website that’s a pain to manage and an even bigger nightmare for members to use.

It’s not just the tech side of things that people tend to over-complicate; we see the same thing happening with marketing, sales and overall business strategy too.

In this episode of The Membership Guys Podcast, I warn against adding too much complexity to your membership business and discuss the benefits of embracing simplicity.

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How Many People Can I Realistically Expect To Join My Membership?

This is the ultimate “how long is a piece of string” question.

There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership.

However when setting goals for the launch of a new membership site, or even the growth of an existing one, it’s useful to know whether your aspirations are realistic or just pure delusion!

In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for predicting how many people you can realistically expect to join your membership.

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Should You Launch a Membership Site Without First Building an Audience?

If a membership site launches with no audience to notice, has it truly launched?

In this episode we answer the much asked question of whether it’s possible – or advisable – to launch a membership site when you do not have an audience.

I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audience for your membership, fast.

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6 Reasons to Consider Starting a Membership Website

Anyone who has followed us for a while will probably know that we tend to put more effort into talking people out of starting a membership than we do to trying to convince people they should start one.

Simple reason is that there are countless snake oil salesman out there portraying memberships as something they’re not. We try to save people from that.

In fact we kicked off last year with a show all about the reasons NOT to start a membership!

However, today’s episode of The Membership Guys Podcast breaks from our norm as we take a look at some of the most compelling reasons you should consider starting a membership website.

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How to Choose and Research Ideas For Your Membership Website

The right idea can make or break a membership website.

Far too often, people steamroll ahead into worrying about which membership plugin they’re going to use or how much content they need without actually doing the research necessary to make sure you’re on the right track.

But how do you know if your idea is a winner?

In this episode of The Membership Guys Podcast, I take you step by step through the process of choosing, research and validating your membership idea.

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