It’s easy to get carried away when creating a membership website.
We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website.
And the end result of cramming all of those features into your membership is a convoluted frankenstein’s monster of a website that’s a pain to manage and an even bigger nightmare for members to use.
It’s not just the tech side of things that people tend to over-complicate; we see the same thing happening with marketing, sales and overall business strategy too.
In this episode of The Membership Guys Podcast, I warn against adding too much complexity to your membership business and discuss the benefits of embracing simplicity.Read More
We’re constantly banging the drum on how important it is to have an established audience BEFORE you build and launch a membership.
However for some people the temptation to rush headfirst into their membership is just too strong.
Truth is that if you haven’t built an audience that you can mobilize and monetize, you’re going to find it an uphill struggle trying to get your membership off the ground.
But it’s not all doom and gloom. In this podcast, I share 5 options you have if you’re wanting to build a membership before building your audience.Read More
This is the ultimate “how long is a piece of string” question.
There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership.
However when setting goals for the launch of a new membership site, or even the growth of an existing one, it’s useful to know whether your aspirations are realistic or just pure delusion!
In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for predicting how many people you can realistically expect to join your membership.Read More
If a membership site launches with no audience to notice, has it truly launched?
In this episode we answer the much asked question of whether it’s possible – or advisable – to launch a membership site when you do not have an audience.
I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audience for your membership, fast.Read More
Anyone who has followed us for a while will probably know that we tend to put more effort into talking people out of starting a membership than we do to trying to convince people they should start one.
Simple reason is that there are countless snake oil salesman out there portraying memberships as something they’re not. We try to save people from that.
In fact we kicked off last year with a show all about the reasons NOT to start a membership!
However, today’s episode of The Membership Guys Podcast breaks from our norm as we take a look at some of the most compelling reasons you should consider starting a membership website in 2018.Read More
Everyone makes mistakes with their membership website. It’s often from those mistakes that we learn the most important lessons about what works and what doesn’t. Most mistakes are harmless and go by unnoticed; but there are some whoppers that can do real damage to the potential success of your membership website…Read More
One of the biggest reasons memberships never get off the ground is that the initial idea for the product just wasn’t right.
While you can research the market and survey your audience until the cows come home, it’s extremely easy to allow your bias towards what you think is a winning concept to sway your analysis of that research or – even worse – to ignore warning signs that you’re heading down the wrong path.
If you want to be successful, you need to truly test and validate that your idea is worth pursuing, and one of the best ways to do this is with an MVP.
Join me for the latest episode of The Membership Guys Podcast, where I deep dive into what an MVP is, why they’re important and how to go about actually creating one.Read More
The right idea can make or break a membership website.
Far too often, people steamroll ahead into worrying about which membership plugin they’re going to use or how much content they need without actually doing the research necessary to make sure you’re on the right track.
But how do you know if your idea is a winner?
In this episode of The Membership Guys Podcast, I take you step by step through the process of choosing, research and validating your membership idea.Read More
When inspiration strikes and you come up with an idea for a membership website or some other product or service that you’re convinced is a winner, all too often it’s easy to get carried away in trying to make it a reality without every stopping to really examine whether your idea is actually as solid as you’re convinced it is.
Before you invest countless hours and immeasurable quantities of blood, sweat and tears into your new project, it’s highly worth taking the time to validate your big idea.
Here are my top tips for doing just that…Read More
It’s a new year, time for resolutions and focusing on new projects; and for many that means deciding to start a membership website.
However rather than joining the countless people out there dishing out motivational platitudes and encouragement by the bucket-full; I’ve decided to take a different approach for this episode of The Membership Guys Podcast.
Instead, I’m going to try to talk you out of it, by giving you the 9 signs that it might be a bad idea to start a membership site.Read More