When inspiration strikes and you come up with an idea for a membership website or some other product or service that you’re convinced is a winner, all too often it’s easy to get carried away in trying to make it a reality without every stopping to really examine whether your idea is actually as solid as you’re convinced it is.
Before you invest countless hours and immeasurable quantities of blood, sweat and tears into your new project, it’s highly worth taking the time to validate your big idea.
Here are my top tips for doing just that…Read More
It’s a new year, time for resolutions and focusing on new projects; and for many that means deciding to start a membership website.
However rather than joining the countless people out there dishing out motivational platitudes and encouragement by the bucket-full; I’ve decided to take a different approach for this episode of The Membership Guys Podcast.
Instead, I’m going to try to talk you out of it, by giving you the 9 signs that it might be a bad idea to start a membership site.Read More
Do you know what people in your audience actually want from your membership?
When planning your membership site, it’s easy to fall into the trap of building something that we think would be good, rather than something that’s based on research into what your audience really want (and need).
In doing so, you risk spending hours creating content and investing in features, only to be left scratching your head when people simply don’t engage in the way you hope they will.
Whether it’s your membership offering; your blog, podcast or video channel; or even just the updates you post on social media – discovering what people actually want and need is critical to connecting with your audience and driving them to action.Read More
Typically the type of membership sites we talk about here involve an expert using their skills, knowledge, experience and expertise to teach other people and help them achieve their goals.
But what if you’re not an expert in any one thing, can you still start a membership?
In this episode of The Membership Guys Podcast, I discuss the 4 different strategies and models you can take to start a membership where you’re not the expert authority, as well as the one approach you should absolutely avoid at all costs.Read More
Creating a membership website involves a lot more work than most people expect.
Memberships have a lot of moving pieces; not just on the technology front, but also when it comes to strategy, marketing and the day to day logistics too.
In this episode of The Membership Guys Podcast, I discuss the steps you need to take in order to overcome “Paralysis by Analysis” – the situation where you’re so bogged down in overthinking every little thing that you get stuck in the mud, not making progress.Read More
If you’ve been selling one-off courses for a while, then deciding to transition to the membership model is a big move with more things to think about than you may realise.
We’ve worked with plenty of people who have successfully made the switch, but there are some definite considerations in terms of cashflow, marketing and how the complexion of your day to day business can change.
In this episode of The Membership Guys Podcast, I discuss the main implications of moving from selling courses to running a membership, how to ease the transition and my advice for deciding whether it’s the right decision for you.Read More
A membership website consists of several moving parts; and in addition to increasing the technical considerations of getting everything working, this also means that the costs of starting and running a membership can really add up.
While a well-run membership will quickly recoup those startup expenses and cover the ongoing operating costs; it helps to know what you need to budget for.
In this article, we’re going to cover the one-off and recurring costs involved in starting and running a membership website.Read More
It’s probably a fair guess that you want your membership site to make money, and in order to do that you will need to have a simple and secure way of taking peoples payment details. These days there are a lot more options for receiving payments, and it can be difficult to know which the best option is.
In this post we look at some of the different payment options available, some important factors that you need to consider, and the 5 things that will help you to make the right choice for your membership site.Read More
Choosing the right membership plugin is an important step when creating your membership site. With so many options out there though, how are you supposed to know which one is the best choice for you?
Here we take a look at the 10 things that you should consider when deciding on the perfect membership plugin for you.Read More
There are many reasons people are attracted to the membership model.
The most compelling for us is how dramatically different (and better) making recurring income from a membership is compared to servicing clients on a one-on-one basis.
In this article I’m going to explain why the membership model is far superior to offering one-to-one services, as well as show you how you can start incorporating memberships and subscriptions into your own business.Read More