One of the biggest reasons memberships never get off the ground is that the initial idea for the product just wasn’t right.
While you can research the market and survey your audience until the cows come home, it’s extremely easy to allow your bias towards what you think is a winning concept to sway your analysis of that research or – even worse – to ignore warning signs that you’re heading down the wrong path.
If you want to be successful, you need to truly test and validate that your idea is worth pursuing, and one of the best ways to do this is with an MVP.
Join me for the latest episode of The Membership Guys Podcast, where I deep dive into what an MVP is, why they’re important and how to go about actually creating one.Read More
The right idea can make or break a membership website.
Far too often, people steamroll ahead into worrying about which membership plugin they’re going to use or how much content they need without actually doing the research necessary to make sure you’re on the right track.
But how do you know if your idea is a winner?
In this episode of The Membership Guys Podcast, I take you step by step through the process of choosing, research and validating your membership idea.Read More
When inspiration strikes and you come up with an idea for a membership website or some other product or service that you’re convinced is a winner, all too often it’s easy to get carried away in trying to make it a reality without every stopping to really examine whether your idea is actually as solid as you’re convinced it is.
Before you invest countless hours and immeasurable quantities of blood, sweat and tears into your new project, it’s highly worth taking the time to validate your big idea.
Here are my top tips for doing just that…Read More
It’s a new year, time for resolutions and focusing on new projects; and for many that means deciding to start a membership website.
However rather than joining the countless people out there dishing out motivational platitudes and encouragement by the bucket-full; I’ve decided to take a different approach for this episode of The Membership Guys Podcast.
Instead, I’m going to try to talk you out of it, by giving you the 9 signs that it might be a bad idea to start a membership site.Read More
Do you know what people in your audience actually want from your membership?
When planning your membership site, it’s easy to fall into the trap of building something that we think would be good, rather than something that’s based on research into what your audience really want (and need).
In doing so, you risk spending hours creating content and investing in features, only to be left scratching your head when people simply don’t engage in the way you hope they will.
Whether it’s your membership offering; your blog, podcast or video channel; or even just the updates you post on social media – discovering what people actually want and need is critical to connecting with your audience and driving them to action.Read More
Typically the type of membership sites we talk about here involve an expert using their skills, knowledge, experience and expertise to teach other people and help them achieve their goals.
But what if you’re not an expert in any one thing, can you still start a membership?
In this episode of The Membership Guys Podcast, I discuss the 4 different strategies and models you can take to start a membership where you’re not the expert authority, as well as the one approach you should absolutely avoid at all costs.Read More
Creating a membership website involves a lot more work than most people expect.
Memberships have a lot of moving pieces; not just on the technology front, but also when it comes to strategy, marketing and the day to day logistics too.
In this episode of The Membership Guys Podcast, I discuss the steps you need to take in order to overcome “Paralysis by Analysis” – the situation where you’re so bogged down in overthinking every little thing that you get stuck in the mud, not making progress.Read More
If you’ve been selling one-off courses for a while, then deciding to transition to the membership model is a big move with more things to think about than you may realise.
We’ve worked with plenty of people who have successfully made the switch, but there are some definite considerations in terms of cashflow, marketing and how the complexion of your day to day business can change.
In this episode of The Membership Guys Podcast, I discuss the main implications of moving from selling courses to running a membership, how to ease the transition and my advice for deciding whether it’s the right decision for you.Read More
A membership website consists of several moving parts; and in addition to increasing the technical considerations of getting everything working, this also means that the costs of starting and running a membership can really add up.
While a well-run membership will quickly recoup those startup expenses and cover the ongoing operating costs; it helps to know what you need to budget for.
In this article, we’re going to cover the one-off and recurring costs involved in starting and running a membership website.Read More
It’s probably a fair guess that you want your membership site to make money, and in order to do that you will need to have a simple and secure way of taking peoples payment details. These days there are a lot more options for receiving payments, and it can be difficult to know which the best option is.
In this post we look at some of the different payment options available, some important factors that you need to consider, and the 5 things that will help you to make the right choice for your membership site.Read More