The Membership Guys

All Membership Planning content

How Your Service Business Can Move to the Membership Model

There are many reasons people are attracted to the membership model.

The most compelling for us is how dramatically different (and better) making recurring income from a membership is compared to servicing clients on a one-on-one basis.

This is particularly true if you’re a “one man band”, where you’re solely responsible for the delivery of what you sell

In this article I’m going to explain why the membership model is far superior to offering one-to-one services, as well as show you how you can start incorporating memberships and subscriptions into your own business.

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Creating an MVP to Test and Validate Your Membership Idea

One of the biggest reasons memberships never get off the ground is that the initial idea for the product just wasn’t right.

While you can research the market and survey your audience until the cows come home, it’s extremely easy to allow your bias towards what you think is a winning concept to sway your analysis of that research or – even worse – to ignore warning signs that you’re heading down the wrong path.

If you want to be successful, you need to truly test and validate that your idea is worth pursuing, and one of the best ways to do this is with an MVP.

Join me for the latest episode of The Membership Guys Podcast, where I deep dive into what an MVP is, why they’re important and how to go about actually creating one.

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7 Things You Need to Validate Before Starting a Membership

It’s easy to get carried away in those early days of planning and building a membership site.

So many people get overexcited by their idea and a little too swept up in the process that they skip the first few fundamental steps.

Most importantly: idea validation and research.

And then when they launch their membership and it doesn’t quite go to plan, they’re left scratching their heads wondering where it all went wrong.

In this episode, I highlight the 7 most important things that you need to validate BEFORE moving forward with your membership idea.

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Should You Create an Online Course or a Membership Site?

Whether you’re teaching a specialist subject, or want to support others who share your interests; it’s now easier than ever to reach a global audience and get paid for sharing your time, skills, experience and expertise.

Two of the best models for doing so are online courses and paid membership websites.

However with those terms often used loosely and interchangeably, it can be tricky figuring out which is best for you.

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How Big Does My Membership Need to Be In Order to Be Successful?

Many people measure success according to vanity metrics.

How many followers you have rather than how much engagement you get; how much your turnover is rather than how much net profit you make; how many members you have rather than their average lifetime spend.

But is success as a membership site owner all about how many members you have?

Or is it about the money you make? Or the lifestyle your membership affords you?

Here’s my take..

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4 Unusual (But Effective) Membership Content Strategies

While the majority of online memberships tend to fall into the same 2 or 3 models in terms of how they deliver their premium content; there is much to be learned from those membership sites that do things a little differently.

In this episode I discuss 4 content strategies for memberships that are fairly uncommon but certainly effective, and discuss ways in which you could incorporate aspects of those strategies into your own business.

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Should Your Membership Offer Multiple Different Levels?

One of the key decisions to be made when planning a membership is whether to offer multiple membership levels or a single ‘all access’ option.

While we always advocate for simplicity, there are definite pros and cons to consider.

In this episode I discuss the key things you need to consider when deciding whether to have multiple levels in your membership, and provide my top tips for making this strategy work. And I also share a ‘middle ground’ for people who prefer to stick with a single level.

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Why You Should Keep Things Simple with Your Membership

It’s easy to get carried away when creating a membership website.

We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website.

And the end result of cramming all of those features into your membership is a convoluted frankenstein’s monster of a website that’s a pain to manage and an even bigger nightmare for members to use.

It’s not just the tech side of things that people tend to over-complicate; we see the same thing happening with marketing, sales and overall business strategy too.

In this episode of The Membership Guys Podcast, I warn against adding too much complexity to your membership business and discuss the benefits of embracing simplicity.

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