Whether you’re teaching a specialist subject, or want to support others who share your interests; it’s now easier than ever to reach a global audience and get paid for sharing your time, skills, experience and expertise.
Two of the best models for doing so are online courses and paid membership websites.
However with those terms often used loosely and interchangeably, it can be tricky figuring out which is best for you.Read More
Many people measure success according to vanity metrics.
How many followers you have rather than how much engagement you get; how much your turnover is rather than how much net profit you make; how many members you have rather than their average lifetime spend.
But is success as a membership site owner all about how many members you have?
Or is it about the money you make? Or the lifestyle your membership affords you?
Here’s my take..Read More
Drip feeding your membership or course content can be a good way of increasing the value and stickiness of your membership, as well as providing other benefits for both you and your members.
But what actually counts as drip feeding and in what circumstances should you use it?Read More
While the majority of online memberships tend to fall into the same 2 or 3 models in terms of how they deliver their premium content; there is much to be learned from those membership sites that do things a little differently.
In this episode I discuss 4 content strategies for memberships that are fairly uncommon but certainly effective, and discuss ways in which you could incorporate aspects of those strategies into your own business.Read More
One of the key decisions to be made when planning a membership is whether to offer multiple membership levels or a single ‘all access’ option.
While we always advocate for simplicity, there are definite pros and cons to consider.
In this episode I discuss the key things you need to consider when deciding whether to have multiple levels in your membership, and provide my top tips for making this strategy work. And I also share a ‘middle ground’ for people who prefer to stick with a single level.Read More
Considering starting a membership website in 2019?
Perhaps you should be…
In this episode I look at 6 types of people who are especially well suited to starting a membership site, and discuss some of the various strategies they could consider.Read More
It’s easy to get carried away when creating a membership website.
We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website.
And the end result of cramming all of those features into your membership is a convoluted frankenstein’s monster of a website that’s a pain to manage and an even bigger nightmare for members to use.
It’s not just the tech side of things that people tend to over-complicate; we see the same thing happening with marketing, sales and overall business strategy too.
In this episode of The Membership Guys Podcast, I warn against adding too much complexity to your membership business and discuss the benefits of embracing simplicity.Read More
We’re constantly banging the drum on how important it is to have an established audience BEFORE you build and launch a membership.
However for some people the temptation to rush headfirst into their membership is just too strong.
Truth is that if you haven’t built an audience that you can mobilize and monetize, you’re going to find it an uphill struggle trying to get your membership off the ground.
But it’s not all doom and gloom. In this podcast, I share 5 options you have if you’re wanting to build a membership before building your audience.Read More
This is the ultimate “how long is a piece of string” question.
There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership.
However when setting goals for the launch of a new membership site, or even the growth of an existing one, it’s useful to know whether your aspirations are realistic or just pure delusion!
In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for predicting how many people you can realistically expect to join your membership.Read More
If a membership site launches with no audience to notice, has it truly launched?
In this episode we answer the much asked question of whether it’s possible – or advisable – to launch a membership site when you do not have an audience.
I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audience for your membership, fast.Read More