Should you allow competitors to join your membership?
When many people answer this question in their minds, it’s a resounding NO.
And usually, fear is at the heart of it.
Fear they will steal your content…
Fear they will steal your secret sauce…
Fear they will poach your members…
And, yes, these are all valid reasons. These situations do happen to people and it has happened to us many times.
But, hang on… that’s not a reason to hit the panic button if you spot a competitor sniffing around your membership!Read More
While every membership is unique, we all have our own idea of who our ‘perfect member’ is.
However the reality is that not everyone will fit into that one perfect bucket.
Everyone is different. Well… kind of…
The longer you run your membership, the more you’ll find that there are essentially seven main types of members out there…Read More
Have you lost interest in your membership?
When you first launched your membership, you were probably bursting with excitement and enthusiasm. But, over time those positive feelings you associated with your membership faded and now you can’t remember why you ever got into this in the first place, am I right?
If you have a lack of interest and enthusiasm for your membership site, it’s time to make a change…Read More
Payment disputes are a reality of running any business, including membership sites.
Luckily, they don’t happen too often – but when they do, they take valuable time away from your business and revenue generating activities.
So, knowing what to do and how to minimize the risk is important.Read More
Membership site owners wear a lot of hats and juggle a lot of tasks on a day to day basis.
With so many moving parts, and so many plates to keep spinning, anything that we can do to streamline our workload and become a little more efficient is a big win.
In this episode of The Membership Guys Podcast, I talk about 4 specific things we do within our business to make us far more productive in running our membershipRead More
One of the best things about running a membership website is that we can market and position it in a way that we attract the sort of members that we most want to work with.
However no matter hard you try to get only the “right type” of people in your membership, you will inevitably experience problem members.
Sometimes it will be a personality clash, where certain members just rub you up the wrong way; however there will be instances where you need to deal with potentially toxic elements among your member base. So how do you deal with them?
I address that question and more on the latest episode of The Membership Guys Podcast.Read More
Most membership owners – especially those earlier on in their journey – try to do everything themselves
Chris Ducker refers to this as “Superhero Syndrome” – where you convince yourself that everything in your business rests on your shoulders; that you’re the only person who can possibly handle it all.
But it’s a fallacy.
You shouldn’t be trying to do everything yourself because it’s just not sustainable, especially as your membership grows.
In this episode of The Membership Guys Podcast, I highlight 6 key areas of your membership business that you should look to outsource in order to free you up to focus on the things that only you can do.Read More
Most online memberships involve content.
A lot of content.
Not only are you creating content for your membership, but often you’re blogging, podcasting or creating videos as part of your marketing strategy too. It can be a lot to handle!
That’s why it’s crucial to have a solid plan for your content production, so you know well in advance what you need to create in order to schedule accordingly and avoid constantly doing everything at the last minute.
In this episode I’m joined by Janet Murray to discuss how to plan an entire year’s worth of content, and the tips and tools you need to help you stay on track.Read More
As the year draws to a close and many inside your membership and your wider audience will be in a festive mood, what sort of things should you be doing as a membership owner?
Whether you’re a Christmas fanatic or a modern day Scrooge – the festive season brings with it a few unique opportunities for your membership business.
In this episode of The Membership Guys Podcast, I talk about 6 things you should do in your membership over the holiday period.Read More
Membership websites have a whole mess of moving parts – plugins, themes, integrations, payment processors – they all add up to make memberships one of the most complicated types of sites that you can build.
And even if you have help getting everything up and running, chances are there’ll be numerous times you’ll need a bit of tech support in the day to day running of your membership.
But finding reliable help with the technical side of building and maintaining a membership can be a crap-shoot.
In this episode of The Membership Guys Podcast, I run through some of the most viable options for finding tech support that you can rely on for different stages of your membership.Read More