The Membership Guys

All Membership Management content

Switching Membership Enrolment Models: Closed to Open

Are you thinking of switching your membership enrolment model from closed to open? 

Making the decision to open your doors permanently isn’t as simple as flipping a switch…

It can change a lot about your business…

And you need to make sure you’re fully prepared to manage these changes effectively…

For the good of both you and your members! 

We’ve previously talked about moving from the open door model to closed…

And now we’re doing the reverse!

Here’s what you should take into consideration before switching your membership from a closed-door model to an open one…

Read More

Switching Membership Enrolment Models: Open to Closed

Are you thinking of switching your membership enrolment model from open to closed? 

If you’ve been following us for a while, you’ll know that I’m not usually the biggest fan of the closed-door model…

In my experience, the memberships that do best are the ones that are always open…

However, there are definitely some situations where a closed-door membership makes sense…

And I’m not here to convince you otherwise.

What I am here for is to help you prepare to make this switch…

To consider all the implications…

And prepare you for what’s next once your doors are closed.

Because managing a closed-door membership is very different in a lot of ways from an open-door one…

And many people who make the switch aren’t fully aware of what lies ahead for them…

And find the process difficult to manage…

Or regret their decision to make the change…

Let’s make sure you’re not one of them! 

Here’s what you should take into consideration before switching your membership from an open to a closed-door model…

Read More

7 Boring But Important Things You Need to Know When Running a Membership

Running a membership involves spinning a lot of plates…

Some spark your passion and fill you with joy…

Others… not so much!

I mean it can’t be fun all of the time, can it?  

Owning a business comes with responsibilities…

Dotting the i’s and crossing the t’s to make sure your membership operates in the right way and is fully protected may seem boring…

That’s probably because it is for some of us…  

But this is the kind of stuff you can’t ignore.

It’s in the best interests of both you and your members to make sure you’re on top of your game when it comes to the ‘boring’ stuff…

So are you? 

Let’s find out…

Here are seven boring but super important things you NEED TO KNOW when running a membership…

Read More

8 Ways to Reduce Stress When Running a Membership

Is your membership stressing you out?

When you first started your journey to being a membership owner, the chances are you didn’t picture sleepless nights…

Or the feeling of dread you can’t seem to shake at the thought of switching on your device to begin working on your business every day…

This ISN’T how it should be!

While owning any business can come with stressors…

We believe memberships are the only type of online business model where you can build a stress free life.

So if you’re feeling the strain right now…

And you’re struggling to feel happy and motivated running your membership…

Don’t worry, we’re here to help!

Here are eight things you can do to reduce your stress levels and learn to love your life as a membership owner again…

Read More

How to Encourage Engagement without Nagging Your Members

There’s fine line between encouraging engagement in your membership and simply nagging your members.

The last thing you want to do is get on their nerves…

As membership site owners, we want our members to consume content, interact in the community, and use the membership they pay for…

After all, if they don’t, they won’t be a member for very long… 

But once someone becomes disengaged, your constant messages reminding them what they haven’t done won’t make them want to login.

It will most likely have the opposite effect…

So, how can you encourage engagement without alienating your members?

Here are some of our top tips…

Read More

Running a Membership over the Holidays – 6 Things You Should Do

Running a membership business over the holidays can be a challenge.

It should be a time to take a break, sit back and relax.

But, maybe not everyone in your community celebrates the festive season, so you think you should carry on working throughout…

Or maybe this is your first year managing a membership site and you’re not sure how to navigate working over the festive period.

If either of these sound like you, then you should read on…

Read More

How to Handle Customer Service for Your Membership Site

Customer service is at the heart of the member experience.

No matter how great your membership site is, you’re going to have members contacting you for additional support at some point.

Providing your members with good customer service is an easy way to elevate their experience of your site, and similarly a bad customer service experience will quickly turn their opinion of your membership sour…

Read More

How to Set Boundaries with your Members

One of the more challenging changes that comes with moving to the membership model is dealing with the increase in how many people are contacting you and vying for your attention.

Supporting hundreds or thousands of members can certainly take its toll and becoming uncontrollable without procedures and a solid approach for dealing with handling communication.

In this episode of The Membership Guys Podcast I talk about how you can set boundaries and expectations in order to ensure your membership remains manageable.

Read More

4 Things Membership Site Owners Should Be Doing Every Day

Running a membership site is a juggling act.

There’s a seemingly never-ending list of things to keep on top of; and with much of the focus revolving around things like producing content and marketing to bring in new members it’s easy to see why some of the basics get missed.

However it’s often the relatively minor day to day activities that have the real impact on how successful a membership site is.

Discover the 4 activities you should make sure you’re doing each and every day in your membership…

Read More

Should You Allow Competitors to Join Your Membership?

Should you allow competitors to join your membership?

When many people answer this question in their minds, it’s a resounding NO.

And usually, fear is at the heart of it.

Fear they will steal your content…
Fear they will steal your secret sauce…
Fear they will poach your members…

And, yes, these are all valid reasons. These situations do happen to people and it has happened to us many times.

But, hang on… that’s not a reason to hit the panic button if you spot a competitor sniffing around your membership!

Read More
Top