One of the best things about running a membership website is that we can market and position it in a way that we attract the sort of members that we most want to work with.
However no matter hard you try to get only the “right type” of people in your membership, you will inevitably experience problem members.
Sometimes it will be a personality clash, where certain members just rub you up the wrong way; however there will be instances where you need to deal with potentially toxic elements among your member base. So how do you deal with them?
I address that question and more on the latest episode of The Membership Guys Podcast.Read More
Most membership owners – especially those earlier on in their journey – try to do everything themselves
Chris Ducker refers to this as “Superhero Syndrome” – where you convince yourself that everything in your business rests on your shoulders; that you’re the only person who can possibly handle it all.
But it’s a fallacy.
You shouldn’t be trying to do everything yourself because it’s just not sustainable, especially as your membership grows.
In this episode of The Membership Guys Podcast, I highlight 6 key areas of your membership business that you should look to outsource in order to free you up to focus on the things that only you can do.Read More
Most online memberships involve content.
A lot of content.
Not only are you creating content for your membership, but often you’re blogging, podcasting or creating videos as part of your marketing strategy too. It can be a lot to handle!
That’s why it’s crucial to have a solid plan for your content production, so you know well in advance what you need to create in order to schedule accordingly and avoid constantly doing everything at the last minute.
In this episode I’m joined by Janet Murray to discuss how to plan an entire year’s worth of content, and the tips and tools you need to help you stay on track.Read More
As the year draws to a close and many inside your membership and your wider audience will be in a festive mood, what sort of things should you be doing as a membership owner?
Whether you’re a Christmas fanatic or a modern day Scrooge – the festive season brings with it a few unique opportunities for your membership business.
In this episode of The Membership Guys Podcast, I talk about 6 things you should do in your membership over the holiday period.Read More
Membership websites have a whole mess of moving parts – plugins, themes, integrations, payment processors – they all add up to make memberships one of the most complicated types of sites that you can build.
And even if you have help getting everything up and running, chances are there’ll be numerous times you’ll need a bit of tech support in the day to day running of your membership.
But finding reliable help with the technical side of building and maintaining a membership can be a crap-shoot.
In this episode of The Membership Guys Podcast, I run through some of the most viable options for finding tech support that you can rely on for different stages of your membership.Read More
Running a membership requires you to get into the routine of regularly showing up, serving your members by creating valuable content, interacting in your community, answering support queries and so on.
These day to day habits are the cornerstone of any successful membership – however when developing those positive habits it’s all too easy to also develop bad ones.
In this episode, I highlight some of the more common bad habits we see membership owners falling foul of, and give my top tips for breaking them.Read More
With so many moving parts involved in building and running a membership site, the costs can quickly add up.
And while constantly trying to penny-pinch and always going with the cheap option isn’t the best approach, it’s also prudent to ensure you’re not unnecessarily wasting money.
In this episode of The Membership Guys Podcast, I share 9 ways to cut your day to day costs when running a membership business.Read More
As your membership grows, so too does the likelihood that you’ll encounter negative feedback from your members.
You can’t please everyone, it’s a fools errand to even try. But what do you do if one of your members says something you don’t like about your membership?
How you react to and process negative feedback can have real implications on the way you run your membership.
In this episode of The Membership Guys Podcast, I share my advice on handling negativity the right way, and give my tips for turning it around and using this sort of feedback for the betterment of your business.Read More
GDPR is the new EU data privacy law coming into effect on May 25th 2018. And it effects you even if you’re not actually in the EU itself.
I’m sure by now you’ve already seen a lot of articles and videos about GDPR, but maybe you’re still not entirely sure what you actually need to do, especially for your membership site.
So in this article we’re looking at what these new regulations actually are, how they apply to you, and most importantly, how they might impact you as a membership site owner.Read More
Are you in an industry where there may be a demand for group access to your membership?
Whether it’s partners in the same business, employees in a single company, or even just an entrepreneur wanting their assistant, web designer or some other member of their team to access your site – it’s not uncommon to receive requests to provide shared access.
In this episode I discuss the 3 ways you can facilitate this in your membership site.Read More