The Membership Guys

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Tackling the 6 Biggest Challenges Every New Membership Owner Faces

Let’s be honest… running a membership business is not as easy as it seems.

Like with all good things, it does have its challenges.

And when you’re at the beginning of your membership journey these challenges can seem all the more overwhelming.

If this sounds familiar, don’t worry, we’re here to prepare you for what’s ahead!

So let’s dive in…

Here’s how to tackle the six biggest challenges every new membership site owner faces.

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Have You Hit The Revenue Ceiling For Your Membership Business?

Here’s a question which may terrify you:

Do you know what the revenue ceiling is for your membership business? 

It’s entirely possible – even likely – that this is something you’ve never contemplated…

Perhaps you had no idea until now that a revenue ceiling existed, in which case, you’re not alone…

Or maybe you’re aware of the revenue ceiling, but you’re not sure how to calculate it for your membership.

Whatever the case, it’s important to be aware of it, because whether we like it or not, the revenue ceiling exists for every membership…

Yes, even the most successful ones! 

So, how can you figure out what your ceiling is and whether or not you’ve already hit it?

We’re going to help you answer that and explain what you can do to raise that ceiling higher.

So let’s dive in…

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Are You Leaving Money On The Table in Your Membership Business?

Everything’s working well for you running your membership…

It’s growing nicely, is giving you a good income and you enjoy it so much that it hardly feels like “work”…

But the advice you’re constantly hearing from others around you is making you question whether you should be working harder at growing it faster, or exploring additional revenue opportunities alongside your membership.

They’re telling you that you MUST offer private coaching… develop other products… run live events…

And then they tell you: “If you don’t, you’re leaving money on the table”

This is a phrase we’ve heard so many times over the years…

People being told that they’re running their business the wrong way if they’re not exploiting these opportunities…

But the truth is, you’re the only one who can determine that…

So are you leaving money on the table in your membership business?

Let’s find out…

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Competing with Established Memberships in Your Market

You’re excited to launch your membership and are working through the planning process – validating your idea, researching your audience and the marketplace…

And then you see it.

A huge well-known brand already has a membership – just like yours – and is operating in your target market.

Or maybe you’ve already launched your membership, but are quickly running out of ideas on how to standout from the big names in your space.

Either scenario is a difficult one to manage.

The thought of competing against a major player can be daunting to say the least…

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Setting Goals for Your Membership Business: A Practical Process

Setting goals for your membership is an essential part of fuelling continuous growth.

But simply setting them isn’t enough…

Actually following them through and achieving your goals is a whole other challenge.

And often that’s where people fall short.

To make sure you get where you want to go, you need to have a solid process, one that not only ensures that the goals you’re setting are realistic, but also achievable.

Setting unrealistic goals without a clear plan of action pretty much guarantees failure.

If this sounds familiar, don’t worry we’ve got your back!

In this article, we’ll be sharing with you a practical goal-setting method that we’ve used to grow our business.

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Should You Increase the Price Existing Members are Paying?

When you first launch a membership it’s quite common to offer your initial members an amazing deal to entice them to join.

But a few years down the line when your membership has evolved, new content and features have been added, and your member base has grown, you might be regret being so generous.

Perhaps you’ve increased the price of your membership for new subscribers and now you’re questioning whether it’s fair your founding members continue to pay so little.

Maybe it’s time to increase the price they’re paying…

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Aligning Your Members to Your Vision with Steve Pavlina

Today’s guest on Behind The Membership is Steve Pavlina, a prolific name in the personal growth space and owner of the Conscious Growth Club. 

Steve actually has a bit of a different membership model to most you’ll hear on this podcast, offering a 12-month membership at a price point of $1997. He also only launches the membership once a year, so his membership is small and intimate by design.

Steve shares some great insights into why he picked this model and why it’s worked well for his audience and the kind of results he helps his members to achieve.

Steve has really fine-tuned who his membership is for and isn’t afraid to remove those that aren’t a good fit, realising that alignment and attracting the right members is absolutely key for the kind of community that he is creating. 

Listen in to hear how going to Disneyland every day for 30 days was what inspired Steve to first start his membership, how 30-day challenges work for his membership community, and how his low-key five-day launches bring him six figures, allowing him to focus on his members for the other 360 days of the year. Plus, of course, much more!

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6 Areas to Focus on When Scaling Your Membership Business

In the early days of running your membership, you’ll find yourself preoccupied with the day to day, short-term stuff.

How many new members did we get this week? Have we had any cancellations? Do I have enough time to get this new piece of content out to members?

However once things have settled and stabilised then it’s time to think bigger in terms of how you’re going to scale and grow your membership over the long term.

When that time inevitably arrives, here are the 6 key areas you’ll need to focus on…

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Tips For Dealing with a Downturn in Your Membership

Are you experiencing a downturn in your membership?

A downturn could be when you see a decrease in sales, an increase in cancellations, or a general ‘slowdown’ of your overall growth rate.

When this happens it can be incredibly scary, but there’s no need to panic.

It doesn’t necessarily mean that your membership is failing and thankfully, there are ways that you can deal with a downturn so that you can turn things around.

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The State of the Membership Industry – Retain Live 2019 Keynote

What’s happening in the world of online memberships?

Is now a good time to have a membership site? And, what does the future of the membership industry look like?

Knowing the state of the membership industry is a great way to help you prepare months or even years in advance.

Thankfully, you don’t need a crystal ball to predict any of this because we’ve done all the hard work for you.

We’re about to reveal six key shifts that we see happening in the membership industry and how you can prepare for these challenges so that you’re in a position to be ready for anything.

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