The Membership Guys

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Growing Your Membership by Doing Things That Don’t Scale

The “one to many” aspect of a membership site is what makes it such an attractive business model.

The ability to leverage your time, skills, experience and expertise in order to serve hundreds or even thousands, without having to deal with issues of increased expensive, strained resources or limited capacity that can come when trying to grow other types of businesses make memberships one of the most scalable models there is.

However sometimes in order to get to the next level, you need to do a few things that don’t scale too well…

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5 Ideas to Take a Successful Membership to the Next Level

Much of what we discuss here at The Membership Guys revolves around building and growing a successful membership.

But once you’ve reached a point where you can call your membership “successful” – what’s next?

For many, the continued growth of their membership – increasing member numbers and revenue – is the be all and end all of their ambitions. And that’s a perfectly valid goal.

But for those who want more, what does that “next level” look like?

In this episode, I discuss 5 ideas for how you could take an already successful membership business to even greater heights.

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Why Member Lifetime Value is More Important Than Churn Rate

There are plenty of great things about the membership model – but member churn is not among them.

Churn – the name given to the loss of paying members and subscribers – is something that you typically do not have to deal with or even contemplate with most other types of business models.

And for some people, the mere concept of having to deal with churn is enough to put them off pursuing their membership idea.

However these people are taking the wrong approach, and focusing on entirely the wrong thing.

In this episode I dive deeper into misconceptions about churn, and talk about why ‘member lifetime value’ is the only thing that ultimately matters.

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How To Avoid Your Membership Becoming a Burden

Creating a membership is an exciting time. The creative juices are flowing, the sense of accomplishment from building and launching something new can be exhilarating, and there’s an undeniable buzz you get with every new member who joins.

But what about 6 months down the line? 2 years? 10 years? Is that buzz still there? Does your membership still excite you?

Or perhaps it’s started to feel like a chore?

Maybe things haven’t gone as planned. Or maybe you’ve just become complacent. Whatever the cause, if you’re starting to feel weighed down by your membership then this can be the start of a very slippery slope.

Check out this episode of The Membership Guys Podcast to find out how to prevent this from happening, and what you can do to turn things around if your membership is starting to feel like a burden.

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How Many People Can I Realistically Expect To Join My Membership?

This is the ultimate “how long is a piece of string” question.

There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership.

However when setting goals for the launch of a new membership site, or even the growth of an existing one, it’s useful to know whether your aspirations are realistic or just pure delusion!

In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for predicting how many people you can realistically expect to join your membership.

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3 Questions That Will Accelerate Your Membership Growth

A clear understanding of what makes your audience tick is key to ensuring your marketing is on point.

So often people forget this.

They get swept up in the latest quick fix marketing tricks, Facebook ad hacks and flavour-of-the-month sales funnels that they ignore that the foundation of successful marketing is understanding your audience.

Their pains, their problems, their motivations.

This stuff isn’t difficult to zero in on. And in this week’s podcast, I discuss the 3 questions every single membership site owner should be asking, and what to do with the answers to improve both your marketing and your retention strategies.

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Why Membership Site Owners Need to Niche Down (And STAY Niched)

The most successful memberships are those that cater to a specific niche.

Having a niche makes your offering more targeted, which increases the likelihood of someone identifying with the problem your membership solves.

If you want to stand out from the crowd, you can’t just blend in with the crowd. You need to have a specialty.

But how do you figure out your niche?

And what happens once you’ve become successful in a specific area?

Should you stay put, or expand your reach?

I answer all of these questions and more on this episode of The Membership Guys Podcast.

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7 Ways to Make More Money With Your Membership (And 3 Things to Avoid)

If you’re trying to make more money from your membership business there are two main ways you can go.

One is to try to increase revenue from your existing membership site – and the other is to look at opportunities for offering additional products and services to your customers.

In this episode of The Membership Guys Podcast, I explore the 7 main options worth exploring – along with the 3 avenues you absolutely should NOT go down…

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You Need To Prioritize These 8 Things in Order to Grow Your Membership

In those early stages of running a membership, your priorities are pretty clear. Most of the time you’re mainly going to be focused on getting enough new members to pay the bills, and making sure you’re doing enough keep them happy.

But what happens once you find yourself on solid footing with the basics? What comes next?

Once you’re over that initial hump, it’s not all plain sailing!

Truly scaling your membership comes with it’s own set of challenges.

In today’s episode of The Membership Guys Podcast, I highlight the core things you need to be prioritizing in order to grow your membership and take it to the next level.

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5 Steps to Making 2018 Your Most Successful Membership Year

The new year is upon us and for most membership site owners this is likely to be a time where you are looking ahead to what you want to achieve with your membership site this year.

And I’m willing to bet good money that growing and improving your membership is one of your aims. Or at least it should be!

So with that in mind we thought we’d take a look at the 5 steps that you can take today to plan your membership year and ensure you achieve your membership goals in 2018.

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