Today’s guest on Behind The Membership is Steve Pavlina, a prolific name in the personal growth space and owner of the Conscious Growth Club.
Steve actually has a bit of a different membership model to most you’ll hear on this podcast, offering a 12-month membership at a price point of $1997. He also only launches the membership once a year, so his membership is small and intimate by design.
Steve shares some great insights into why he picked this model and why it’s worked well for his audience and the kind of results he helps his members to achieve.
Steve has really fine-tuned who his membership is for and isn’t afraid to remove those that aren’t a good fit, realising that alignment and attracting the right members is absolutely key for the kind of community that he is creating.
Listen in to hear how going to Disneyland every day for 30 days was what inspired Steve to first start his membership, how 30-day challenges work for his membership community, and how his low-key five-day launches bring him six figures, allowing him to focus on his members for the other 360 days of the year. Plus, of course, much more!Read More
In the early days of running your membership, you’ll find yourself preoccupied with the day to day, short-term stuff.
How many new members did we get this week? Have we had any cancellations? Do I have enough time to get this new piece of content out to members?
However once things have settled and stabilised then it’s time to think bigger in terms of how you’re going to scale and grow your membership over the long term.
When that time inevitably arrives, here are the 6 key areas you’ll need to focus on…Read More
Are you experiencing a downturn in your membership?
A downturn could be when you see a decrease in sales, an increase in cancellations, or a general ‘slowdown’ of your overall growth rate.
When this happens it can be incredibly scary, but there’s no need to panic.
It doesn’t necessarily mean that your membership is failing and thankfully, there are ways that you can deal with a downturn so that you can turn things around.Read More
What’s happening in the world of online memberships?
Is now a good time to have a membership site? And, what does the future of the membership industry look like?
Knowing the state of the membership industry is a great way to help you prepare months or even years in advance.
Thankfully, you don’t need a crystal ball to predict any of this because we’ve done all the hard work for you.
We’re about to reveal six key shifts that we see happening in the membership industry and how you can prepare for these challenges so that you’re in a position to be ready for anything.Read More
In our early days of working with memberships, we stumbled across an article that claimed that the average member only stays subscribed for a mere 3 months.
You’ve probably heard this yourself. It’s a claim that’s been repeated and republished so much, that it became readily and widely accepted.
But it’s nonsense.
There’s not a single shred of data or evidence for that ‘3 month’ claim. No source data, report or study cited, anywhere.
The fact that this claim persisted for so long is part of a larger problem. There is no reliable data available about the online membership industry.
Truth is, this market is relatively tiny. It’s a niche, of a niche, of a niche.
What data we do have comes from either the broader subscription industry, or from membership associations.
Neither of which reflect the online membership world.
We figured it was time to change that.
It’s time for some real data and benchmarks for the online membership industry.Read More
The path to membership success is paved with a litany of mistakes.
However you will come to a point where it feel like you truly have your house in order, you’re now on the right track and those initial stumbles are far behind you.
But time and time again we see seasoned membership site owners falling into the same traps as they attempt to manage and grow their business.
In this article, we’ll take a look at some of the most common pitfalls for experienced membership owners and, more importantly, how you can avoid them.Read More
Membership site owners wear a lot of hats and juggle a lot of tasks on a day to day basis.
With so many moving parts, and so many plates to keep spinning, anything that we can do to streamline our workload and become a little more efficient is a big win.
In this episode of The Membership Guys Podcast, I talk about 4 specific things we do within our business to make us far more productive in running our membershipRead More
As we get ready for Season 3 of the Behind the Membership podcast we thought a great way to prepare for another awesome season would be to take a look back at some of the biggest lessons and key takeaways that emerged from Season 2.
Long time listeners will know that our guests come from a very wide range of different niches and styles of memberships. Some have been up and running for just a few months, others have been around for years. We cover a lot of territory!
However there are several underlying threads throughout the stories of all of our guests that I want to share with you here…Read More
This year we’re extremely excited to pull the trigger on something we’ve wanted to do since we very first launched The Membership Guys back in 2015: running our own conference.
Retain Live is a 2-day live event for membership site owners taking place September 11th-12th 2019, and it’s shaping up to be an extremely special conference.
It definitely helps that we’re pretty seasoned at attending events like this around the world, as we’ve been able to draw on what we’ve liked (and what we haven’t!) in order to help us design the type of event that we’d love to go to ourselves.
However we know that many in our audience might not have been to a conference like Retain before, and as such perhaps you’re not sure what to expect, or can’t figure out whether it’s worth the time, money and energy to actually attend.
After all, what can attending an event in person give you that watching a few videos online can’t?
Well, the answer is – a lot!
There’s a huge array of benefits to attending live events – some obvious and some not so obvious. So we thought we’d highlight just some of the reasons you might decide to attend Retain 2019…Read More
Most membership owners – especially those earlier on in their journey – try to do everything themselves
Chris Ducker refers to this as “Superhero Syndrome” – where you convince yourself that everything in your business rests on your shoulders; that you’re the only person who can possibly handle it all.
But it’s a fallacy.
You shouldn’t be trying to do everything yourself because it’s just not sustainable, especially as your membership grows.
In this episode of The Membership Guys Podcast, I highlight 6 key areas of your membership business that you should look to outsource in order to free you up to focus on the things that only you can do.Read More