The Membership Guys

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6 Biggest Takeaways from Behind the Membership Season Two

As we get ready for Season 3 of the Behind the Membership podcast we thought a great way to prepare for another awesome season would be to take a look back at some of the biggest lessons and key takeaways that emerged from Season 2.

Long time listeners will know that our guests come from a very wide range of different niches and styles of memberships. Some have been up and running for just a few months, others have been around for years. We cover a lot of territory!

However there are several underlying threads throughout the stories of all of our guests that I want to share with you here…

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7 Reasons You NEED to Attend Retain Live

This year we’re extremely excited to pull the trigger on something we’ve wanted to do since we very first launched The Membership Guys back in 2015: running our own conference.

Retain Live is a 2-day live event for membership site owners taking place September 11th-12th 2019, and it’s shaping up to be an extremely special conference.

It definitely helps that we’re pretty seasoned at attending events like this around the world, as we’ve been able to draw on what we’ve liked (and what we haven’t!) in order to help us design the type of event that we’d love to go to ourselves.

However we know that many in our audience might not have been to a conference like Retain before, and as such perhaps you’re not sure what to expect, or can’t figure out whether it’s worth the time, money and energy to actually attend.

After all, what can attending an event in person give you that watching a few videos online can’t?

Well, the answer is – a lot!

There’s a huge array of benefits to attending live events – some obvious and some not so obvious. So we thought we’d highlight just some of the reasons you might decide to attend Retain 2019…

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6 Tasks You Should Outsource To Make Your Membership More Manageable

Most membership owners – especially those earlier on in their journey – try to do everything themselves

Chris Ducker refers to this as “Superhero Syndrome” – where you convince yourself that everything in your business rests on your shoulders; that you’re the only person who can possibly handle it all.

But it’s a fallacy.

You shouldn’t be trying to do everything yourself because it’s just not sustainable, especially as your membership grows.

In this episode of The Membership Guys Podcast, I highlight 6 key areas of your membership business that you should look to outsource in order to free you up to focus on the things that only you can do.

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Growing Your Membership by Doing Things That Don’t Scale

The “one to many” aspect of a membership site is what makes it such an attractive business model.

The ability to leverage your time, skills, experience and expertise in order to serve hundreds or even thousands, without having to deal with issues of increased expensive, strained resources or limited capacity that can come when trying to grow other types of businesses make memberships one of the most scalable models there is.

However sometimes in order to get to the next level, you need to do a few things that don’t scale too well…

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5 Ideas to Take a Successful Membership to the Next Level

Much of what we discuss here at The Membership Guys revolves around building and growing a successful membership.

But once you’ve reached a point where you can call your membership “successful” – what’s next?

For many, the continued growth of their membership – increasing member numbers and revenue – is the be all and end all of their ambitions. And that’s a perfectly valid goal.

But for those who want more, what does that “next level” look like?

In this episode, I discuss 5 ideas for how you could take an already successful membership business to even greater heights.

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Why Member Lifetime Value is More Important Than Churn Rate

There are plenty of great things about the membership model – but member churn is not among them.

Churn – the name given to the loss of paying members and subscribers – is something that you typically do not have to deal with or even contemplate with most other types of business models.

And for some people, the mere concept of having to deal with churn is enough to put them off pursuing their membership idea.

However these people are taking the wrong approach, and focusing on entirely the wrong thing.

In this episode I dive deeper into misconceptions about churn, and talk about why ‘member lifetime value’ is the only thing that ultimately matters.

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How To Avoid Your Membership Becoming a Burden

Creating a membership is an exciting time. The creative juices are flowing, the sense of accomplishment from building and launching something new can be exhilarating, and there’s an undeniable buzz you get with every new member who joins.

But what about 6 months down the line? 2 years? 10 years? Is that buzz still there? Does your membership still excite you?

Or perhaps it’s started to feel like a chore?

Maybe things haven’t gone as planned. Or maybe you’ve just become complacent. Whatever the cause, if you’re starting to feel weighed down by your membership then this can be the start of a very slippery slope.

Check out this episode of The Membership Guys Podcast to find out how to prevent this from happening, and what you can do to turn things around if your membership is starting to feel like a burden.

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How Many People Can I Realistically Expect To Join My Membership?

This is the ultimate “how long is a piece of string” question.

There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership.

However when setting goals for the launch of a new membership site, or even the growth of an existing one, it’s useful to know whether your aspirations are realistic or just pure delusion!

In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for predicting how many people you can realistically expect to join your membership.

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3 Questions That Will Accelerate Your Membership Growth

A clear understanding of what makes your audience tick is key to ensuring your marketing is on point.

So often people forget this.

They get swept up in the latest quick fix marketing tricks, Facebook ad hacks and flavour-of-the-month sales funnels that they ignore that the foundation of successful marketing is understanding your audience.

Their pains, their problems, their motivations.

This stuff isn’t difficult to zero in on. And in this week’s podcast, I discuss the 3 questions every single membership site owner should be asking, and what to do with the answers to improve both your marketing and your retention strategies.

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Why Membership Site Owners Need to Niche Down (And STAY Niched)

The most successful memberships are those that cater to a specific niche.

Having a niche makes your offering more targeted, which increases the likelihood of someone identifying with the problem your membership solves.

If you want to stand out from the crowd, you can’t just blend in with the crowd. You need to have a specialty.

But how do you figure out your niche?

And what happens once you’ve become successful in a specific area?

Should you stay put, or expand your reach?

I answer all of these questions and more on this episode of The Membership Guys Podcast.

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