The Membership Guys

All Member Retention content

3 Reasons Not to Take Member Retention for Granted

Paying members equal happy members… right?

Not necessarily… 

It’s very easy to assume that just because someone continues to pay for their membership, that they’re engaged in your site and fully satisfied with their experience…

But unfortunately that’s not always the case…

Members can choose to stick around for many reasons…

And not always because they’re happy!

If they’re paying the monthly subscription fee but not actually interacting with you or consuming your content, this could be a sign of apathy or indifference towards their membership.

And that’s not the way you want them to feel about your site. 

So what can you do to prevent this?

One simple thing…

Not take member retention for granted.

Here are three reasons why…

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How to Identify Your Member Drop-Off Points

Cancellations are the one thing most membership site owners hate and fear, but are also something we can’t avoid – no matter how hard you try to hide the “cancel” button!

Your onboarding, engagement and retention strategies are key to prolonging the member lifecycle – however another key thing to consider is that often your members will have common “drop-off points”, where you’re most at risk of losing them.

In this episode of The Membership Guys Podcast, I discuss how you can identify your common member drop-off points, and more importantly what you can do to deal with them.

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3 Ways to Keep Your Members Hooked for Longer

Retention is crucial for a successful membership site.

It costs more to win a new member than it does to hang on to an existing one; so it stands to reason that you should have a strategy in place for ensuring that your members stick around.

In this episode of The Membership Guys Podcast I discuss 3 specific tips and techniques that you can use to keep your members hooked and subscribed for longer.

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