As membership site owner, the ability to protect your premium content is at the heart of how your business functions.
And when that protection is threatened you, naturally, start to panic.
So it stands to reason that you’d want to take action to prevent “hit and run” members who sign up, download everything you have to offer, and then cancel straight away.
However before you batten down the hatches, make sure you listen to our advice on how best to handle this sort of situation…Read More
Member retention is critical to the long-term success of your membership website.
It costs 7-10 times more on average to win a new member than it does to hold on to an existing one; and if you’re losing more members than you bring in then your business won’t last long!
In this article, we’re giving you 21 quick tips for improvements you can make to your membership strategy in order to improve your member retention.Read More
Customer service is at the heart of the member experience.
No matter how great your membership site is, you’re going to have members contacting you for additional support at some point.
Whether it’s a problem with their account, difficulty accessing a feature, or just wanting to let you know how much they’re enjoying your site (those are my favourite!), members will want to get in touch with you, and it’s important to have an easy way for them to do so if needed…Read More
When it comes to member retention, often the phrase “squeaky wheels get the grease” often applies.
Membership site owners sometimes get so caught up trying to keep the more vocal members happy, that we take it for granted that those people who keep paying us month on month without complaint are completely satisfied and will stick around for years to come. Quite often that’s not the case.
In this episode of The Membership Guys Podcast, I look at 3 reasons why it’s important not to take member retention for granted…Read More
Cancellations are the one thing most membership site owners hate and fear, but are also something we can’t avoid – no matter how hard you try to hide the “cancel” button!
Your onboarding, engagement and retention strategies are key to prolonging the member lifecycle – however another key thing to consider is that often your members will have common “drop-off points”, where you’re most at risk of losing them.
In this episode of The Membership Guys Podcast, I discuss how you can identify your common member drop-off points, and more importantly what you can do to deal with them.Read More
Creating a community for your membership site or online course is one of the most valuable things that you can do, and it’s something we really consider that all membership sites should have in one way or another. In fact, including a community benefits not just your members, but you as well, making it a win-win situation.Read More