Cancellations suck. There’s no denying it.
Obviously a member ending their subscription is pretty much the worst case scenario. By nature of the business model it’s pretty much the last thing we want to happen, right?
So why would you make it easier for members to leave by giving them the ability to cancel their membership themselves without you being involved or having a chance to talk them round?
In today’s episode of The Membership Guys Podcast, I dive into the pros and cons of allowing members to cancel their own subscriptions vs implementing a process that requires them to contact you first if they want to leave.Read More
With a membership site, you’re usually relying on volume in order to scale. And the more members you have, the less able you may feel to actually connect and engage with all of them.
The truth is, there may often be a large percentage of your members that you don’t really know, and that’s okay. But more so than ever, a little extra personal touch can go a long way.
In this article we’re looking at one way to add that personal touch to your membership site, making your members feel welcome and valued, and increasing the likelihood that they will engage with you and your community, and remain members for longer.Read More
Retention is king when it comes to membership sites. After all, for recurring revenue to be impactful, it needs to actually recur!
We’ve talked several times on the blog and podcast before about ways to increase retention, and it’s definitely a topic that we could easily spend hours on!
But it’s one thing to talk about improving retention and another thing to actually implement, so in this article we’re taking a look not at why retention is important, but at some tools you can use to up your retention game and reduce your membership churn (and no, you don’t need to be using all of them!)Read More
As a membership site owner it’s really important to know the numbers behind your membership. And it’s something a lot of membership site owners don’t really do, or don’t do fully.
In this article we’re taking a look at some of the metrics you should be tracking each month, as well as different ways that you can do this, and how that may change as your membership grows.Read More
Like it or not, your members won’t stick around forever, losing members is just part and parcel of operating a membership site. However there’s plenty that you can do to make sure that you’re not losing members for the wrong reasons…Read More
Member retention is key to the long term success of a membership website; however if you offer both monthly and annual billing people often end up so focused on keeping monthly subscribers that they take annual renewals for granted.
Or worse – they assume people joining on annual plans aren’t likely to stick around beyond their first year, so they don’t even try to retain them.
In this episode of The Membership Guys Podcast we’re focusing on how to handle annual renewals in order to increase the chance of members sticking around for years to come.Read More
Gamification is a technique that has gained huge popularity in enhancing user experiences and the effectiveness of e-learning within online courses and membership websites.
And as lifelong videogame geeks, it’s right up our street!
In this episode of The Membership Guys Podcast, I hand over the reins to Callie, who talks more about what exactly gamification is and how you can use it in your membership site to increase member engagement.Read More
There is a lot of benefit to be had in connecting with your members offline, and you’ll often find that there comes a point in your membership when your members are actually crying out for more in-person connection, either with yourself or with others in your membership.
In this post we take a look at four different ways that you can take your membership offline and connect with your members on a deeper level.Read More
Gamification, the act of applying game elements and game theory to non-gaming situations, can be a great addition to many membership sites and provides a number of different benefits.
However actually adding gamification to your membership site can be a bit of a balancing act, and successful gamification requires some careful thought and planning in order to be effective for your members long term.Read More
Whilst you may think about using a contact form plugin such as Gravity Forms to add contact forms on your membership site, it’s actually capable of so much more than this and in fact has a whole host of powerful features and add-ons that can be used to further enhance your membership site.
Gravity Forms is actually a bit of a ‘secret weapon’ of ours when it comes to memberships, as this one plugin can form the base of so many more advanced features that provide a better experience for both you and your members.
So, here’s just a few of the ways that you could use Gravity Forms (or similar options such as Ninja Forms) to improve your membership…Read More