Like it or not, your members won’t stick around forever, losing members is just part and parcel of operating a membership site. However there’s plenty that you can do to make sure that you’re not losing members for the wrong reasons…Read More
Member retention is key to the long term success of a membership website; however if you offer both monthly and annual billing people often end up so focused on keeping monthly subscribers that they take annual renewals for granted.
Or worse – they assume people joining on annual plans aren’t likely to stick around beyond their first year, so they don’t even try to retain them.
In this episode of The Membership Guys Podcast we’re focusing on how to handle annual renewals in order to increase the chance of members sticking around for years to come.Read More
Gamification is a technique that has gained huge popularity in enhancing user experiences and the effectiveness of e-learning within online courses and membership websites.
And as lifelong videogame geeks, it’s right up our street!
In this episode of The Membership Guys Podcast, I hand over the reins to Callie, who talks more about what exactly gamification is and how you can use it in your membership site to increase member engagement.Read More
There is a lot of benefit to be had in connecting with your members offline, and you’ll often find that there comes a point in your membership when your members are actually crying out for more in-person connection, either with yourself or with others in your membership.
In this post we take a look at four different ways that you can take your membership offline and connect with your members on a deeper level.Read More
Gamification, the act of applying game elements and game theory to non-gaming situations, can be a great addition to many membership sites and provides a number of different benefits.
However actually adding gamification to your membership site can be a bit of a balancing act, and successful gamification requires some careful thought and planning in order to be effective for your members long term.Read More
Whilst you may think about using a contact form plugin such as Gravity Forms to add contact forms on your membership site, it’s actually capable of so much more than this and in fact has a whole host of powerful features and add-ons that can be used to further enhance your membership site.
Gravity Forms is actually a bit of a ‘secret weapon’ of ours when it comes to memberships, as this one plugin can form the base of so many more advanced features that provide a better experience for both you and your members.
So, here’s just a few of the ways that you could use Gravity Forms (or similar options such as Ninja Forms) to improve your membership…Read More
When it comes to member retention, often the phrase “squeaky wheels get the grease” often applies.
Membership site owners sometimes get so caught up trying to keep the more vocal members happy, that we take it for granted that those people who keep paying us month on month without complaint are completely satisfied and will stick around for years to come. Quite often that’s not the case.
In this episode of The Membership Guys Podcast, I look at 3 reasons why it’s important not to take member retention for granted…Read More
Cancellations are the one thing most membership site owners hate and fear, but are also something we can’t avoid – no matter how hard you try to hide the “cancel” button!
Your onboarding, engagement and retention strategies are key to prolonging the member lifecycle – however another key thing to consider is that often your members will have common “drop-off points”, where you’re most at risk of losing them.
In this episode of The Membership Guys Podcast, I discuss how you can identify your common member drop-off points, and more importantly what you can do to deal with them.Read More
Retention is crucial for a successful membership site.
It costs more to win a new member than it does to hang on to an existing one; so it stands to reason that you should have a strategy in place for ensuring that your members stick around.
In this episode of The Membership Guys Podcast I discuss 3 specific tips and techniques that you can use to keep your members hooked and subscribed for longer.Read More
Creating a community for your membership site or online course is one of the most valuable things that you can do, and it’s something we really consider that all membership sites should have in one way or another. In fact, including a community benefits not just your members, but you as well, making it a win-win situation.Read More