The Membership Guys

All Member Retention content

How to Manage and Increase Annual Membership Renewals

Member retention is key to the long term success of a membership website; however if you offer both monthly and annual billing people often end up so focused on keeping monthly subscribers that they take annual renewals for granted.

Or worse – they assume people joining on annual plans aren’t likely to stick around beyond their first year, so they don’t even try to retain them.

In this episode of The Membership Guys Podcast we’re focusing on how to handle annual renewals in order to increase the chance of members sticking around for years to come.

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How to Use Gamification to Improve Member Engagement

Gamification is a technique that has gained huge popularity in enhancing user experiences and the effectiveness of e-learning within online courses and membership websites.

And as lifelong videogame geeks, it’s right up our street!

In this episode of The Membership Guys Podcast, I hand over the reins to Callie, who talks more about what exactly gamification is and how you can use it in your membership site to increase member engagement.

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Taking Your Membership Offline for Increased Success

There is a lot of benefit to be had in connecting with your members offline, and you’ll often find that there comes a point in your membership when your members are actually crying out for more in-person connection, either with yourself or with others in your membership.

In this post we take a look at four different ways that you can take your membership offline and connect with your members on a deeper level.

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5 Things to Consider When Adding Gamification to Your Membership Site

Gamification, the act of applying game elements and game theory to non-gaming situations, can be a great addition to many membership sites and provides a number of different benefits.

However actually adding gamification to your membership site can be a bit of a balancing act, and successful gamification requires some careful thought and planning in order to be effective for your members long term.

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5 Simple Ways to Use Forms to Improve the Member Experience

Whilst you may think about using a contact form plugin such as Gravity Forms to add contact forms on your membership site, it’s actually capable of so much more than this and in fact has a whole host of powerful features and add-ons that can be used to further enhance your membership site.

Gravity Forms is actually a bit of a ‘secret weapon’ of ours when it comes to memberships, as this one plugin can form the base of so many more advanced features that provide a better experience for both you and your members.

So, here’s just a few of the ways that you could use Gravity Forms (or similar options such as Ninja Forms) to improve your membership…

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3 Reasons Not to Take Member Retention for Granted

When it comes to member retention, often the phrase “squeaky wheels get the grease” often applies.

Membership site owners sometimes get so caught up trying to keep the more vocal members happy, that we take it for granted that those people who keep paying us month on month without complaint are completely satisfied and will stick around for years to come. Quite often that’s not the case.

In this episode of The Membership Guys Podcast, I look at 3 reasons why it’s important not to take member retention for granted…

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How to Identify Your Member Drop-Off Points

Cancellations are the one thing most membership site owners hate and fear, but are also something we can’t avoid – no matter how hard you try to hide the “cancel” button!

Your onboarding, engagement and retention strategies are key to prolonging the member lifecycle – however another key thing to consider is that often your members will have common “drop-off points”, where you’re most at risk of losing them.

In this episode of The Membership Guys Podcast, I discuss how you can identify your common member drop-off points, and more importantly what you can do to deal with them.

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3 Ways to Keep Your Members Hooked for Longer

Retention is crucial for a successful membership site.

It costs more to win a new member than it does to hang on to an existing one; so it stands to reason that you should have a strategy in place for ensuring that your members stick around.

In this episode of The Membership Guys Podcast I discuss 3 specific tips and techniques that you can use to keep your members hooked and subscribed for longer.

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