Member retention is key to the long term success of a membership website; however if you offer both monthly and annual billing people often end up so focused on keeping monthly subscribers that they take annual renewals for granted.
Or worse – they assume people joining on annual plans aren’t likely to stick around beyond their first year, so they don’t even try to retain them.
In this episode of The Membership Guys Podcast we’re focusing on how to handle annual renewals in order to increase the chance of members sticking around for years to come.Read More
Gamification is a technique that has gained huge popularity in enhancing user experiences and the effectiveness of e-learning within online courses and membership websites.
And as lifelong videogame geeks, it’s right up our street!
In this episode of The Membership Guys Podcast, I hand over the reins to Callie, who talks more about what exactly gamification is and how you can use it in your membership site to increase member engagement.Read More
There is a lot of benefit to be had in connecting with your members offline, and you’ll often find that there comes a point in your membership when your members are actually crying out for more in-person connection, either with yourself or with others in your membership.
In this post we take a look at four different ways that you can take your membership offline and connect with your members on a deeper level.Read More
Gamification, the act of applying game elements and game theory to non-gaming situations, can be a great addition to many membership sites and provides a number of different benefits.
However actually adding gamification to your membership site can be a bit of a balancing act, and successful gamification requires some careful thought and planning in order to be effective for your members long term.Read More
Whilst you may think about using a contact form plugin such as Gravity Forms to add contact forms on your membership site, it’s actually capable of so much more than this and in fact has a whole host of powerful features and add-ons that can be used to further enhance your membership site.
Gravity Forms is actually a bit of a ‘secret weapon’ of ours when it comes to memberships, as this one plugin can form the base of so many more advanced features that provide a better experience for both you and your members.
So, here’s just a few of the ways that you could use Gravity Forms (or similar options such as Ninja Forms) to improve your membership…Read More
As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community. From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems.
However it can be easy to forget that often some of the less glamorous methods of engagement are the most effective. Like… y’know… simply communicating with your members!
While that may seem obvious, it always surprises me just how many membership site owners neglect their communication strategy.
So today I’m going to take a look at one of my favourite tactics for member communication, engagement and retention – the humble “member roundup”.Read More
As membership site owner, the ability to protect your premium content is at the heart of how your business functions.
And when that protection is threatened you, naturally, start to panic.
So it stands to reason that you’d want to take action to prevent “hit and run” members who sign up, download everything you have to offer, and then cancel straight away.
However before you batten down the hatches, make sure you listen to our advice on how best to handle this sort of situation…Read More
Member retention is critical to the long-term success of your membership website.
It costs 7-10 times more on average to win a new member than it does to hold on to an existing one; and if you’re losing more members than you bring in then your business won’t last long!
In this article, we’re giving you 21 quick tips for improvements you can make to your membership strategy in order to improve your member retention.Read More
Customer service is at the heart of the member experience.
No matter how great your membership site is, you’re going to have members contacting you for additional support at some point.
Whether it’s a problem with their account, difficulty accessing a feature, or just wanting to let you know how much they’re enjoying your site (those are my favourite!), members will want to get in touch with you, and it’s important to have an easy way for them to do so if needed…Read More
When it comes to member retention, often the phrase “squeaky wheels get the grease” often applies.
Membership site owners sometimes get so caught up trying to keep the more vocal members happy, that we take it for granted that those people who keep paying us month on month without complaint are completely satisfied and will stick around for years to come. Quite often that’s not the case.
In this episode of The Membership Guys Podcast, I look at 3 reasons why it’s important not to take member retention for granted…Read More