The Membership Guys

All Member Retention content

Using Video to Add a Personal Touch to Your Membership Site

With a membership site, you’re usually relying on volume in order to scale. And the more members you have, the less able you may feel to actually connect and engage with all of them.

The truth is, there may often be a large percentage of your members that you don’t really know, and that’s okay. But more so than ever, a little extra personal touch can go a long way.

In this article we’re looking at one way to add that personal touch to your membership site, making your members feel welcome and valued, and increasing the likelihood that they will engage with you and your community, and remain members for longer.

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The Most Effective Tools for Reducing Your Membership Churn

Retention is king when it comes to membership sites. After all, for recurring revenue to be impactful, it needs to actually recur!

We’ve talked several times on the blog and podcast before about ways to increase retention, and it’s definitely a topic that we could easily spend hours on!

But it’s one thing to talk about improving retention and another thing to actually implement, so in this article we’re taking a look not at why retention is important, but at some tools you can use to up your retention game and reduce your membership churn (and no, you don’t need to be using all of them!)

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4 Options for Tracking Vital Membership Metrics

As a membership site owner it’s really important to know the numbers behind your membership. And it’s something a lot of membership site owners don’t really do, or don’t do fully.

In this article we’re taking a look at some of the metrics you should be tracking each month, as well as different ways that you can do this, and how that may change as your membership grows.

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How to Manage and Increase Annual Membership Renewals

Member retention is key to the long term success of a membership website; however if you offer both monthly and annual billing people often end up so focused on keeping monthly subscribers that they take annual renewals for granted.

Or worse – they assume people joining on annual plans aren’t likely to stick around beyond their first year, so they don’t even try to retain them.

In this episode of The Membership Guys Podcast we’re focusing on how to handle annual renewals in order to increase the chance of members sticking around for years to come.

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How to Use Gamification to Improve Member Engagement

Gamification is a technique that has gained huge popularity in enhancing user experiences and the effectiveness of e-learning within online courses and membership websites.

And as lifelong videogame geeks, it’s right up our street!

In this episode of The Membership Guys Podcast, I hand over the reins to Callie, who talks more about what exactly gamification is and how you can use it in your membership site to increase member engagement.

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Taking Your Membership Offline for Increased Success

There is a lot of benefit to be had in connecting with your members offline, and you’ll often find that there comes a point in your membership when your members are actually crying out for more in-person connection, either with yourself or with others in your membership.

In this post we take a look at four different ways that you can take your membership offline and connect with your members on a deeper level.

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5 Things to Consider When Adding Gamification to Your Membership Site

Gamification, the act of applying game elements and game theory to non-gaming situations, can be a great addition to many membership sites and provides a number of different benefits.

However actually adding gamification to your membership site can be a bit of a balancing act, and successful gamification requires some careful thought and planning in order to be effective for your members long term.

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5 Simple Ways to Use Forms to Improve the Member Experience

Whilst you may think about using a contact form plugin such as Gravity Forms to add contact forms on your membership site, it’s actually capable of so much more than this and in fact has a whole host of powerful features and add-ons that can be used to further enhance your membership site.

Gravity Forms is actually a bit of a ‘secret weapon’ of ours when it comes to memberships, as this one plugin can form the base of so many more advanced features that provide a better experience for both you and your members.

So, here’s just a few of the ways that you could use Gravity Forms (or similar options such as Ninja Forms) to improve your membership…

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How to Easily Increase Engagement with Member Round-ups

As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community. From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems.

However it can be easy to forget that often some of the less glamorous methods of engagement are the most effective. Like… y’know… simply communicating with your members!

While that may seem obvious, it always surprises me just how many membership site owners neglect their communication strategy.

So today I’m going to take a look at one of my favourite tactics for member communication, engagement and retention – the humble “member roundup”.

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