The Membership Guys

All Member Retention content

How Membership Owners Can Combat Subscription Fatigue

As more and more companies move into the membership space, consumers now have an overwhelming amount of choice.

Streaming services, music subscriptions, subscription boxes for everything from beauty products to underwear, SAAS subscriptions and of course – online memberships.

It all adds up.

And this can lead to what’s being called ‘subscription fatigue’ – where people get fed up and overwhelmed by juggling a countless array of subscriptions and start clearing out anything they deem non-essential.

So, how do you avoid ending up on the scrap-heap as a result of subscription fatigue?

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Callie Shares The Worst Membership Experience She’s Ever Had…

Less than a month ago, Callie bought a book.

Unbeknownst to her, that simple act would be the start of the single worst buyer experience she’s ever encountered, as she found herself subscribed to a membership she never signed up for, with no clear way out.

In the interests of seeing how far the rabbit hole of terrible business practices went, she decided to see it through…

Join us on this rather unusual episode of The Membership Guys Podcast as we take a step by step tour through how NOT to run a membership (or any other business, for that matter!)

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Why Member Lifetime Value is More Important Than Churn Rate

There are plenty of great things about the membership model – but member churn is not among them.

Churn – the name given to the loss of paying members and subscribers – is something that you typically do not have to deal with or even contemplate with most other types of business models.

And for some people, the mere concept of having to deal with churn is enough to put them off pursuing their membership idea.

However these people are taking the wrong approach, and focusing on entirely the wrong thing.

In this episode I dive deeper into misconceptions about churn, and talk about why ‘member lifetime value’ is the only thing that ultimately matters.

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Despite What You’ve Heard, Average Member Retention is NOT Only 3 Months

“The average length of time someone will stay subscribed to your membership is just 3 months.”

You’ve heard that before, right?

Well here’s the truth – that 3 month average subscription length? It’s nonsense. Utter nonsense.

In today’s episode I look at where the whole 3 month myth came from and why it’s persisted – but more importantly I talk about what the actual average subscription length for membership sites is.

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3 Questions That Will Accelerate Your Membership Growth

A clear understanding of what makes your audience tick is key to ensuring your marketing is on point.

So often people forget this.

They get swept up in the latest quick fix marketing tricks, Facebook ad hacks and flavour-of-the-month sales funnels that they ignore that the foundation of successful marketing is understanding your audience.

Their pains, their problems, their motivations.

This stuff isn’t difficult to zero in on. And in this week’s podcast, I discuss the 3 questions every single membership site owner should be asking, and what to do with the answers to improve both your marketing and your retention strategies.

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Should You Let Members Cancel Their Subscription Themselves?

Cancellations suck. There’s no denying it.

Obviously a member ending their subscription is pretty much the worst case scenario. By nature of the business model it’s pretty much the last thing we want to happen, right?

So why would you make it easier for members to leave by giving them the ability to cancel their membership themselves without you being involved or having a chance to talk them round?

In today’s episode of The Membership Guys Podcast, I dive into the pros and cons of allowing members to cancel their own subscriptions vs implementing a process that requires them to contact you first if they want to leave.

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Using Video to Add a Personal Touch to Your Membership Site

With a membership site, you’re usually relying on volume in order to scale. And the more members you have, the less able you may feel to actually connect and engage with all of them.

The truth is, there may often be a large percentage of your members that you don’t really know, and that’s okay. But more so than ever, a little extra personal touch can go a long way.

In this article we’re looking at one way to add that personal touch to your membership site, making your members feel welcome and valued, and increasing the likelihood that they will engage with you and your community, and remain members for longer.

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The Most Effective Tools for Reducing Your Membership Churn

Retention is king when it comes to membership sites. After all, for recurring revenue to be impactful, it needs to actually recur!

We’ve talked several times on the blog and podcast before about ways to increase retention, and it’s definitely a topic that we could easily spend hours on!

But it’s one thing to talk about improving retention and another thing to actually implement, so in this article we’re taking a look not at why retention is important, but at some tools you can use to up your retention game and reduce your membership churn (and no, you don’t need to be using all of them!)

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4 Options for Tracking Vital Membership Metrics

As a membership site owner it’s really important to know the numbers behind your membership. And it’s something a lot of membership site owners don’t really do, or don’t do fully.

In this article we’re taking a look at some of the metrics you should be tracking each month, as well as different ways that you can do this, and how that may change as your membership grows.

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