Member retention is critical to the long-term success of your membership website.
It costs 7-10 times more on average to win a new member than it does to hold on to an existing one; and if you’re losing more members than you bring in then your business won’t last long!
In this article, we’re giving you 21 quick tips for improvements you can make to your membership strategy in order to improve your member retention.Read More
When it comes to running a membership, most people focus their attention on the content, community, or managing the business itself.
It makes sense, of course…
After all, that’s what people sign up for…
And that’s how you make money…
The thing is, you can have the best content in the world and a super slick platform to host your community…
But if your member experience isn’t up to scratch then people just aren’t going to engage.
They’ll stop logging in, consuming your content and participating in your community…
Which ultimately means they’ll be less likely to stick around long term…
And that’s the last thing you want to happen…
So, what can you do to ensure you’re delivering a fantastic member experience?
What it comes down to is making your members feel extra special and valued…
Here are six simple ways to do that…Read More
Much of what we do as membership site owners involves experimentation.
Regardless of what some people may try to tell you, there is no one-size-fits-all strategy or magic formula for membership success; you have to test and figure out what works for you.
We recently pulled back the curtain inside Membership Academy to share our own experiments and tests with our members as part of the new ‘Membership Lab’ – and feedback has been incredible.
In this episode, I give an overview of 3 of the most recent tactics we’ve been experimenting with ourselves.Read More
With a membership site, you’re usually relying on volume in order to scale. And the more members you have, the less able you may feel to actually connect and engage with all of them.
The truth is, there may often be a large percentage of your members that you don’t really know, and that’s okay. But more so than ever, a little extra personal touch can go a long way.
In this article we’re looking at one way to add that personal touch to your membership site, making your members feel welcome and valued, and increasing the likelihood that they will engage with you and your community, and remain members for longer.Read More
What happens in the minutes, hours, days and weeks following a new member joining are often what will determine the long term success of your membership website.
Onboarding is an area so sorely missed when it comes to memberships, because as online business owners we’re conditioned to focus solely on getting the sale.
In this episode I discuss the importance of giving new members a warm welcome, along with my top tips and tactics for ensuring that they feel part of your community from the instant they join.Read More
Cancellations are the one thing most membership site owners hate and fear, but are also something we can’t avoid – no matter how hard you try to hide the “cancel” button!
Your onboarding, engagement and retention strategies are key to prolonging the member lifecycle – however another key thing to consider is that often your members will have common “drop-off points”, where you’re most at risk of losing them.
In this episode of The Membership Guys Podcast, I discuss how you can identify your common member drop-off points, and more importantly what you can do to deal with them.Read More
Member onboarding is one of the most essential ingredients for a successful membership website.
But what content should you actually include in your onboarding? While to a large extent this will vary from membership to membership, there are some common areas that you will most likely want to cover to ensure onboarding success.Read More
Member onboarding is one of the most important things you can have in place for your membership site, yet is often a last minute thought. In this post we take a look at what member onboarding actually is, why you should be doing it, how it will improve your membership site and some of the methods you can use.Read More
CoSchedule executes an almost perfect user onboarding process when you sign up to it’s free trial. Onboarding is such an important part of a successful membership site but one that is often overlooked or left to chance. So, here we look at how you can emulate CoSchedule to create a member onboarding process.Read More