As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community. From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems.
However it can be easy to forget that often some of the less glamorous methods of engagement are the most effective. Like… y’know… simply communicating with your members!
While that may seem obvious, it always surprises me just how many membership site owners neglect their communication strategy.
So today I’m going to take a look at one of my favourite tactics for member communication, engagement and retention – the humble “member roundup”.Read More
Members join for the content, but they stay for the community.
While anecdotal, this trend can often be observed in memberships of all shapes and sizes.
However while the community aspect of most memberships is the glue that holds things together, that certainly doesn’t mean you can slouch when it comes to creating content.Read More
One of the more challenging changes that comes with moving to the membership model is dealing with the increase in how many people are contacting you and vying for your attention.
Supporting hundreds or thousands of members can certainly take its toll and becoming uncontrollable without procedures and a solid approach for dealing with handling communication.
In this episode of The Membership Guys Podcast I talk about how you can set boundaries and expectations in order to ensure your membership remains manageable.Read More
Adding a forum to your site is a great way of creating a membership community, providing more features than other community options such as Facebook groups or Slack groups. However, once you make the decision to use a forum, the question then becomes, which one?
Here we take a look at our 5 favourite options for adding a forum to your membership site, including the main pros and cons of each.Read More
Creating a community for your membership site or online course is one of the most valuable things that you can do, and it’s something we really consider that all membership sites should have in one way or another. In fact, including a community benefits not just your members, but you as well, making it a win-win situation.Read More
Having a thriving community is the key to a successful membership site – but where should that community live? We take a look at the pros and cons of using an on-site forum versus a closed Facebook group.Read More
It can be hard work to keep your members attention long enough for them to actually make use of your membership content. Here are some ways to inject some buzz into your site and keep your members coming back for more!Read More