The Membership Guys

All Member Engagement content

Using Video to Add a Personal Touch to Your Membership Site

With a membership site, you’re usually relying on volume in order to scale. And the more members you have, the less able you may feel to actually connect and engage with all of them.

The truth is, there may often be a large percentage of your members that you don’t really know, and that’s okay. But more so than ever, a little extra personal touch can go a long way.

In this article we’re looking at one way to add that personal touch to your membership site, making your members feel welcome and valued, and increasing the likelihood that they will engage with you and your community, and remain members for longer.

Read More

How to Inject New Life Into a Stale Membership Website

Momentum plays a huge part in your membership growth. In fact you’ll often find that there’s a snowball effect which kicks in once you achieve a certain level of growth, where everything seems to pick up speed.

But what if your membership has slowed down recently and started to stagnate?

What can do you to reignite that momentum and get back on track?

In this episode of The Membership Guys Podcast, we look at how to reignite your membership growth and regain momentum.

Read More

How to Avoid Overwhelming your Members

When you either have a large amount of content inside your membership, or you’re continuously adding new content on a regular basis – there’s a real risk of overwhelming members.

And when members are overwhelmed, they’re less likely to stick around.

This is where having a smart approach to your membership content strategy is crucial.

In this episode of The Membership Guys Podcast; we look at the most common causes of member overwhelm, and the tactics you can employ to avoid it.

Read More

9 Ways to Increase Attendance for your Live Membership Calls

Live content is a great way of delivering ongoing value to your membership without the level of upfront work and other hassles that typically go into producing courses, tutorials or other types of “pre-made” content.

However including this type of content in your membership does add a new wrinkle to worry about – member attendance.

If the turnout for your live membership calls is low, this can directly affect the quality of what you’re producing; not to mention being demoralizing to you and possibly even be discouraging for other members who may interpret poor attendance as a sign of a disengaged community.

In this article, I look at the top 9 ways that you can increase live call attendance…

Read More

How to Increase Engagement within your Membership Site

Getting someone to join your membership site is great, but it’s just the beginning.

Before you have time to celebrate, you really need to figure out how you are going to get that member to stay month after month, year after year.

Hanging on to your paying members is crucial to the long term success of your membership site; so you need to make sure that you have a strategy for keeping members engaged.

In this episode of The Membership Guys Podcast, I dig into how to craft your member experience in order to develop the habits and interaction that will keep members engaged and subscribed for longer.

Read More

How to Use Gamification to Improve Member Engagement

Gamification is a technique that has gained huge popularity in enhancing user experiences and the effectiveness of e-learning within online courses and membership websites.

And as lifelong videogame geeks, it’s right up our street!

In this episode of The Membership Guys Podcast, I hand over the reins to Callie, who talks more about what exactly gamification is and how you can use it in your membership site to increase member engagement.

Read More

5 Things to Consider When Adding Gamification to Your Membership Site

Gamification, the act of applying game elements and game theory to non-gaming situations, can be a great addition to many membership sites and provides a number of different benefits.

However actually adding gamification to your membership site can be a bit of a balancing act, and successful gamification requires some careful thought and planning in order to be effective for your members long term.

Read More

6 Reasons That Your Membership Website Absolutely Sucks!

Are you worried that your membership website kind of sucks? Hopefully not.

I’m sure you’ve got plenty of happy members who are giving you great feedback and showing you that your hard work is actually making a positive change in their world.

But there are unfortunately a lot of membership sites out there that do – to be frank – completely suck.

So if you’re someone who is running one of those websites, then in this episode I’m going to share some of the reasons why your membership sucks.

Read More

Are Your Long-Standing Members Actually Loyal to your Membership?

Is the fact that someone continues subscribing to your membership really a sign of loyalty?

So much of our time as membership site owners is spent trying to attract new members, and worrying about those who cancel, that it’s easy to take for granted the ones who continue paying us month after month.

We tend to assume that those members are happy, content and loyal; but quite often that couldn’t be further from the truth.

Read More

5 Simple Ways to Use Forms to Improve the Member Experience

Whilst you may think about using a contact form plugin such as Gravity Forms to add contact forms on your membership site, it’s actually capable of so much more than this and in fact has a whole host of powerful features and add-ons that can be used to further enhance your membership site.

Gravity Forms is actually a bit of a ‘secret weapon’ of ours when it comes to memberships, as this one plugin can form the base of so many more advanced features that provide a better experience for both you and your members.

So, here’s just a few of the ways that you could use Gravity Forms (or similar options such as Ninja Forms) to improve your membership…

Read More