The Membership Guys

All Member Engagement content

How to Easily Increase Engagement with Member Round-up Emails

As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community.

From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems.

However it can be easy to forget that often some of the less glamorous methods of engagement are the most effective.

In this article, we look at one of our favourite tactics for member communication, engagement and retention – the humble “member roundup email”.

Read More

5 Ways to Encourage Discussion in Your Membership Community

Is your membership community a ghost town?

Are you constantly banging your head against a wall trying to figure out ways to get your members to actually converse with each other?

It’s been said many times before – people come for the content but they stay for the community.

However, establishing an active, thriving community inside your membership is easier said than done.

Here are our top tips for getting the conversations flowing…

Read More

How to Set Boundaries with your Members

One of the more challenging changes that comes with moving to the membership model is dealing with the increase in how many people are contacting you and vying for your attention.

Supporting hundreds or thousands of members can certainly take its toll and becoming uncontrollable without procedures and a solid approach for dealing with handling communication.

In this episode of The Membership Guys Podcast I talk about how you can set boundaries and expectations in order to ensure your membership remains manageable.

Read More

Why Signal vs Noise Ratio Is Key to Membership Community Engagement

When assessing how engaged their membership community is, most people tend to focus on the number of posts and comments they rack up.

But activity and engagement are not the same thing!

This is what trips people up – they think that more activity (posts, comments, replies, etc.) equate to higher and better engagement.

More often than not, that is not the case.

Quality is more important than quantity when it comes to community engagement.

So you need to think about your Signal v Noise ratio…

Read More

9 Ways to Increase Attendance for your Live Membership Calls

Live content is a great way of delivering ongoing value to your membership without the level of upfront work and other hassles that typically go into producing courses, tutorials or other types of “pre-made” content.

However including this type of content in your membership does add a new wrinkle to worry about – member attendance.

If the turnout for your live membership calls is low, this can directly affect the quality of what you’re producing; not to mention being demoralizing to you and possibly even be discouraging for other members who may interpret poor attendance as a sign of a disengaged community.

In this article, I look at the top 9 ways that you can increase live call attendance…

Read More

How to Avoid Overwhelming your Members

When you either have a large amount of content inside your membership, or you’re continuously adding new content on a regular basis – there’s a real risk of overwhelming members.

And when members are overwhelmed, they’re less likely to stick around.

This is where having a smart approach to your membership content strategy is crucial…

Read More

6 Simple Ways to Make Your Members Feel Extra Special

Are you delivering an exceptional member experience?

Your membership could have the best content in the world, but if your member experience isn’t up to scratch then people just aren’t going to engage.

They’re less likely to log in, less likely to consume your content or participate in your community, and ultimately less likely to stick around long term.

Much of crafting a remarkable member experience comes down to finding ways of making your members feel extra special, and in this episode I highlight 6 simple ways to do just that.

Read More
Top