It’ll probably come as no surprise to you that I am a huge fan of podcasting…
And I mean huge…
That’s why I’ve recorded hundreds of episodes over the years…
In fact, I’d go as far as to say that The Membership Guys and Membership Academy wouldn’t be where it is today without our podcast…
It has genuinely helped us grow our business.
But while we’ve always seen podcasting as a great way of attracting new members, it’s not something we’ve ever really explored as a medium for serving people inside your membership…Read More
There’s fine line between encouraging engagement in your membership and simply nagging your members.
The last thing you want to do is get on their nerves…
As membership site owners, we want our members to consume content, interact in the community, and use the membership they pay for…
After all, if they don’t, they won’t be a member for very long…
But once someone becomes disengaged, your constant messages reminding them what they haven’t done won’t make them want to login.
It will most likely have the opposite effect…
So, how can you encourage engagement without alienating your members?
Here are some of our top tips…Read More
But unfortunately they’re unavoidable.
And while there are a few things you can try to pre-empt and prevent cancellations, they won’t work all of the time.
That’s why every membership site owner should have in place a very useful tool at our disposal to make the best of the situation…
A strong membership exit survey…Read More
Are you celebrating the milestones in your membership business?
If not, you should be!
Whether it’s an anniversary or hitting an important goal, it’s worth making an effort to mark those significant achievements.
In this episode, I share my top tips for celebrating your membership milestones in style…Read More
As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community.
From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems.
However it can be easy to forget that often some of the less glamorous methods of engagement are the most effective.
In this article, we look at one of our favourite tactics for member communication, engagement and retention – the humble “member roundup email”.Read More
Is your membership community a ghost town?
Are you constantly banging your head against a wall trying to figure out ways to get your members to actually converse with each other?
It’s been said many times before – people come for the content but they stay for the community.
However, establishing an active, thriving community inside your membership is easier said than done.
Here are our top tips for getting the conversations flowing…Read More
One of the more challenging changes that comes with moving to the membership model is dealing with the increase in how many people are contacting you and vying for your attention.
Supporting hundreds or thousands of members can certainly take its toll and becoming uncontrollable without procedures and a solid approach for dealing with handling communication.
In this episode of The Membership Guys Podcast I talk about how you can set boundaries and expectations in order to ensure your membership remains manageable.Read More
When assessing how engaged their membership community is, most people tend to focus on the number of posts and comments they rack up.
But activity and engagement are not the same thing!
This is what trips people up – they think that more activity (posts, comments, replies, etc.) equate to higher and better engagement.
More often than not, that is not the case.
Quality is more important than quantity when it comes to community engagement.
So you need to think about your Signal v Noise ratio…Read More
Live content is a great way of delivering ongoing value to your membership without the level of upfront work and other hassles that typically go into producing courses, tutorials or other types of “pre-made” content.
However including this type of content in your membership does add a new wrinkle to worry about – member attendance.
If the turnout for your live membership calls is low, this can directly affect the quality of what you’re producing; not to mention being demoralizing to you and possibly even be discouraging for other members who may interpret poor attendance as a sign of a disengaged community.
In this article, I look at the top 9 ways that you can increase live call attendance…Read More
Members join for the content, but they stay for the community.
While anecdotal, this trend can often be observed in memberships of all shapes and sizes.
However while the community aspect of most memberships is the glue that holds things together, that certainly doesn’t mean you can slouch when it comes to creating content.Read More