Live content is a great way of delivering ongoing value to your membership without the level of upfront work and other hassles that typically go into producing courses, tutorials or other types of “pre-made” content.
However including this type of content in your membership does add a new wrinkle to worry about – member attendance.
If the turnout for your live membership calls is low, this can directly affect the quality of what you’re producing; not to mention being demoralizing to you and possibly even be discouraging for other members who may interpret poor attendance as a sign of a disengaged community.
In this article, I look at the top 9 ways that you can increase live call attendance…Read More
Members join for the content, but they stay for the community.
While anecdotal, this trend can often be observed in memberships of all shapes and sizes.
However while the community aspect of most memberships is the glue that holds things together, that certainly doesn’t mean you can slouch when it comes to creating content.Read More
When you either have a large amount of content inside your membership, or you’re continuously adding new content on a regular basis – there’s a real risk of overwhelming members.
And when members are overwhelmed, they’re less likely to stick around.
This is where having a smart approach to your membership content strategy is crucial…Read More
Are you delivering an exceptional member experience?
Your membership could have the best content in the world, but if your member experience isn’t up to scratch then people just aren’t going to engage.
They’re less likely to log in, less likely to consume your content or participate in your community, and ultimately less likely to stick around long term.
Much of crafting a remarkable member experience comes down to finding ways of making your members feel extra special, and in this episode I highlight 6 simple ways to do just that.Read More
Cancellations are an inevitable part of the member journey.
Everyone running a membership deals with them.
However that doesn’t mean you just have to sit back and let cancellations happen!
In this episode I share some simple ways that you can pre-empt cancelling members and reduce the number of people leaving your membership.Read More
In today’s online world you’re increasingly competing with a lot of noise and distraction when it comes to your members time and attention.
How do you stand out?
What can you do to deliver a member experience that will make logging into your membership and spending time in your community preferable to watching hilarious cat videos on YouTube or chatting with friends on Facebook?
Andrew and Pete are two of the most creative content marketers in the world. And that creativity carries over to their own membership community too.
In this episode of The Membership Guys Podcast, we look at what they’re doing to craft a truly unique and remarkable member experience, and they share their tips on how you can think outside the lines and start being more creative with your membership.Read More
The one-to-many aspect of the membership model is one of it’s greatest benefits.
Being able to serve your audience on a larger scale is what attracts a lot of membership owners to this type of business – however it does come at a cost.
The larger your membership grows, the less able you are to create a more personal connection with individual members, and that can be unsatisfying for both them and you.
However there are still ways you can add a personal touch to your membership, even with hundreds and thousands of members to serve, and in this episode I talk about 8 of the best ways to do that.Read More
Gamification is the strategy of using gameplay elements as a means of encouraging engagement with your product, course or membership.
Typically with membership sites, this manifests itself as point systems, badges and other rewards for completing content or contributing in your community.
While gamification can be a highly effective strategy, it isn’t a “magic button” for creating an engaging member experience, and if implemented poorly can actually have an adverse effect on your membership.
In this episode I discuss some of the potential problems with using gamification techniques for memberships.Read More
When it comes to membership sites, you’ll often find that people will come for the content, but they’ll stay for the community.
However starting a community from scratch can be daunting.
Getting that initial momentum for your community is key to it becoming successful long-term; so here are my top tips for getting started with your membership community…Read More
Far too often, creating content gets confused with delivering value.
Membership owners find themselves on a treadmill of grinding out epic course after epic course because they’re convinced it’s the only way to keep their members happy and – ultimately – keep them subscribed.
It’s not as simple as that.
Memberships aren’t a competition to see who can give members the most “stuff” – it goes deeper than that, and often you can deliver a lot of member value for a relatively small amount of effort.
In this episode, I look at 4 no-brainer ways that you could be ramping up the value proposition of your membership.Read More