The Membership Guys

All Member Engagement content

How to Inject New Life Into a Stale Membership Website

New member signups have dwindled….

Engagement is at a low point… 

And your membership has become what can only be described as a ghost town… 

This is every membership owner’s worst nightmare…

But a challenge many face from time to time…

When it comes to growing your membership, momentum plays a huge role in helping you achieve success… 

And when it slows down and starts to stagnate, while it may be a worry, there are some things you can do to get it back on track… 

If this is something you’re struggling with right now…

We’re here to help! 

Here’s how to inject new life into a stale membership… 

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4 Simple But Effective Ways to Deliver Massive Value to Your Members

Membership sites are a value exchange…

When a member makes the decision to enter your community and pay you on an ongoing basis…

It’s important that you hold up your end of the bargain and consistently deliver.

In other words, you need to give members a reason to stick around…

And very often this comes in the form of creating content and being present every day in your forum or Facebook group …

These are the primary means of providing that value…

But there are other simple tactics you can utilize that ensure you deliver massive value to your members…

Ones that don’t rely on you constantly creating premium content.

Let’s find out what they are…

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How to Create a Private Podcast for your Members

It’ll probably come as no surprise to you that I am a huge fan of podcasting…

And I mean huge… 

That’s why I’ve recorded hundreds of episodes over the years…

In fact, I’d go as far as to say that The Membership Guys and Membership Academy wouldn’t be where it is today without our podcast…

It has genuinely helped us grow our business. 

But while we’ve always seen podcasting as a great way of attracting new members, it’s not something we’ve ever really explored as a medium for serving people inside your membership…

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How to Encourage Engagement without Nagging Your Members

There’s fine line between encouraging engagement in your membership and simply nagging your members.

The last thing you want to do is get on their nerves…

As membership site owners, we want our members to consume content, interact in the community, and use the membership they pay for…

After all, if they don’t, they won’t be a member for very long… 

But once someone becomes disengaged, your constant messages reminding them what they haven’t done won’t make them want to login.

It will most likely have the opposite effect…

So, how can you encourage engagement without alienating your members?

Here are some of our top tips…

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How to Easily Increase Engagement with Member Round-up Emails

As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community.

From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems.

However it can be easy to forget that often some of the less glamorous methods of engagement are the most effective.

In this article, we look at one of our favourite tactics for member communication, engagement and retention – the humble “member roundup email”.

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5 Ways to Encourage Discussion in Your Membership Community

Is your membership community a ghost town?

Are you constantly banging your head against a wall trying to figure out ways to get your members to actually converse with each other?

It’s been said many times before – people come for the content but they stay for the community.

However, establishing an active, thriving community inside your membership is easier said than done.

Here are our top tips for getting the conversations flowing…

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How to Set Boundaries with your Members

One of the more challenging changes that comes with moving to the membership model is dealing with the increase in how many people are contacting you and vying for your attention.

Supporting hundreds or thousands of members can certainly take its toll and becoming uncontrollable without procedures and a solid approach for dealing with handling communication.

In this episode of The Membership Guys Podcast I talk about how you can set boundaries and expectations in order to ensure your membership remains manageable.

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Why Signal vs Noise Ratio Is Key to Membership Community Engagement

When assessing how engaged their membership community is, most people tend to focus on the number of posts and comments they rack up.

But activity and engagement are not the same thing!

This is what trips people up – they think that more activity (posts, comments, replies, etc.) equate to higher and better engagement.

More often than not, that is not the case.

Quality is more important than quantity when it comes to community engagement.

So you need to think about your Signal v Noise ratio…

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