There’s no “one-size-fits-all” approach to marketing a membership website.
However there are a number of tactics and strategies that are proven to work well, or that take advantage of some of the unique elements that come with running a membership website.
In the concluding episode of a two-part podcast series, I discuss a variety of different marketing tips that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site.Read More
Sales are the lifeblood of a successful membership business.
While being able to hang onto those members is critical to the long term health of your site, the best retention strategy in the world is useless if you’re not bringing in members in the first place.
In the first of a two-part podcast series, I discuss a variety of different marketing tips and tactics that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site.Read More
Growing your membership audience can be a slow, painstaking process.
Ultimately when all things are equal, people will buy from people they know, like and trust; and that sort of relationship takes time to develop.
However there are ways to speed up the process; and in this episode of The Membership Guys Podcast I look at 4 of the tactics you can use to accelerate your audience growth.Read More
Even if you’re just getting started with your online business you’ve no doubt heard people talking about the importance of sales funnels. And with good reason – they’re proven to be one of the most effective ways of taking a website visitor from subscriber to customer on, essentially, autopilot.
In order to do our sales funnels right however, there’s certain tools that you might want to use to make the process as impactful as possible.Read More
Turning website traffic into qualified email leads is something every successful membership site owner needs to be able to do.
Some people will visit your sales page first time, be convinced, and join your membership site right away; however in many cases a few more steps are needed to turn cold traffic into members…Read More
Facebook remarketing is one of the most exciting developments in online advertising in recent years.
Now, instead of being limited to picking demographics and targeting options that we think relate to our target audience; we can actually leverage actual user behaviour to determine which ads they are shown.
When it comes to membership sites, there are 6 key ways in which you can really leverage Facebook remarketing…Read More