Memberships can be challenging products to sell, as often they’re made up of so many different things that it’s hard to get specific in your marketing.
One way to counteract that is with the “Splinter” strategy.
This is where you take one piece of content from your membership and you make it available to buy as a standalone product. But you market it in such a way that makes joining your membership a preferable option to purchasing just that one thing.
In this episode I dig deeper into how the “Splinter” strategy works for memberships and talk about how you can start testing it within your own business.Read More
Your membership sales page is perhaps the single most important piece of the puzzle for attracting member signups.
Whether it’s a cold lead or someone who has been following you for years – it’s your sales page that needs to seal the deal and help them to make the final decision to join your membership.
So it’s crucial that you get it right!
In this episode I walk through the key elements that every membership sales page should have in order to maximise new member sales.Read More
Lead generation is a critical part of the sales process for membership owners.
For most membership businesses, this means getting people to subscribe to your email marketing list, where you can engage with them further on a more direct basis and guide them towards joining your membership site.
In this episode of The Membership Guys Podcast, I talk about how to convert website visitors into email leads, and give my top tips for increasing both the quantity and the quality of the leads that you generate.Read More
This is the ultimate “how long is a piece of string” question.
There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership.
However when setting goals for the launch of a new membership site, or even the growth of an existing one, it’s useful to know whether your aspirations are realistic or just pure delusion!
In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for predicting how many people you can realistically expect to join your membership.Read More
Offering a trial is a great way of moving people off the fence and encouraging them to give your membership a try.
However should that trial be free, or should it involve a nominal charge?
In this episode of The Membership Guys Podcast, I cover the pros and cons of each option, and dive deeper into the benefits and considerations of offering a trial for your membership.Read More
The new year is upon us and for most membership site owners this is likely to be a time where you are looking ahead to what you want to achieve with your membership site this year.
And I’m willing to bet good money that growing and improving your membership is one of your aims. Or at least it should be!
So with that in mind we thought we’d take a look at the 5 steps that you can take today to plan your membership year and ensure you achieve your membership goals in 2018.Read More
Sales and marketing are crucial parts of your role as a membership site owner. Even the best membership website in the world will fade away into obscurity if you’re not doing anything to attract new members.
However when selling your membership offering, there are certain tropes and cliches that you want to avoid to ensure you’re not lumped in with the sleazier elements of online businesses. Here are our top tips for attracting new members without feeling like a scumbag…Read More
A trial offer can be a very effective tool in your membership marketing arsenal.
Giving people the ability to take your site for a test-run is great way of eliminating any concern that your site won’t deliver what it promises; and when you have people logging into your site and consuming your content it makes it easier to convince them to stick around.
And in this episode of The Membership Guys Podcast, I let you in on some advanced tips, tactics and techniques for making your membership trial more effective.Read More
Amy Porterfield is one of my absolute favorite people in the online business space, and she always provides such value in helping people wrap their heads around online marketing.
So I was thrilled to recently have the chance to chat to her specifically about using webinars to market and grow your membership.
Amy uses webinars in a big way to promote her business, so I knew she would have a lot of practical tips and advice to share.
Check out the 6 top tips Amy shared about growing your membership with webinars:Read More
Facebook Live is one of the most popular marketing channels there is right now – whether you want to grow your audience, become more visible or increase sales.
Membership owners who don’t embrace live video risk losing out, as it gains more and more popularity and becomes a preferred content type of Facebook’s ever changing algorithms.
So, if you want to raise your game, increase your authority, deepen the connection and relationship with your audience and attract more members, Facebook Live is an avenue you want to be using.
In this article we take a look at 5 different ways you can use Facebook Live as a membership site owner, in order to achieve the best results.Read More