Are you trying to be all things to all people with your content?
The truth is, the more broad your content is, the less compelling, relevant and effective it’s likely to be for the individual reader.
By trying to cater to everyone, you end up catering to no-one.
This is where segmentation can be a gamechanger…Read More
Attracting the right people to your membership is essential for the growth of your business.
Not all members are created equal – the best ones will consume your content, positively engage with your community and actually use what they’re paying for.
These are the members who will stick around for the long term.
But how do you tailor your marketing to ensure you’re attracting more of the right type of member?Read More
Memberships can be challenging products to sell, as often they’re made up of so many different things that it’s hard to get specific in your marketing.
One way to counteract that is with the “Splinter” strategy.
This is where you take one piece of content from your membership and you make it available to buy as a standalone product. But you market it in such a way that makes joining your membership a preferable option to purchasing just that one thing.
In this episode I dig deeper into how the “Splinter” strategy works for memberships and talk about how you can start testing it within your own business.Read More
Your membership sales page is perhaps the single most important piece of the puzzle for attracting member signups.
Whether it’s a cold lead or someone who has been following you for years – it’s your sales page that needs to seal the deal and help them to make the final decision to join your membership.
So it’s crucial that you get it right!
In this episode I walk through the key elements that every membership sales page should have in order to maximise new member sales.Read More
Lead generation is a critical part of the sales process for membership owners.
For most membership businesses, this means getting people to subscribe to your email marketing list, where you can engage with them further on a more direct basis and guide them towards joining your membership site.
In this episode of The Membership Guys Podcast, I talk about how to convert website visitors into email leads, and give my top tips for increasing both the quantity and the quality of the leads that you generate.Read More
This is the ultimate “how long is a piece of string” question.
There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership.
However when setting goals for the launch of a new membership site, or even the growth of an existing one, it’s useful to know whether your aspirations are realistic or just pure delusion!
In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for predicting how many people you can realistically expect to join your membership.Read More
Offering a trial is a great way of moving people off the fence and encouraging them to give your membership a try.
However should that trial be free, or should it involve a nominal charge?
In this episode of The Membership Guys Podcast, I cover the pros and cons of each option, and dive deeper into the benefits and considerations of offering a trial for your membership.Read More
The new year is upon us and for most membership site owners this is likely to be a time where you are looking ahead to what you want to achieve with your membership site this year.
And I’m willing to bet good money that growing and improving your membership is one of your aims. Or at least it should be!
So with that in mind we thought we’d take a look at the 5 steps that you can take today to plan your membership year and ensure you achieve your membership goals in 2018.Read More
Sales and marketing are crucial parts of your role as a membership site owner. Even the best membership website in the world will fade away into obscurity if you’re not doing anything to attract new members.
However when selling your membership offering, there are certain tropes and cliches that you want to avoid to ensure you’re not lumped in with the sleazier elements of online businesses. Here are our top tips for attracting new members without feeling like a scumbag…Read More
A trial offer can be a very effective tool in your membership marketing arsenal.
Giving people the ability to take your site for a test-run is great way of eliminating any concern that your site won’t deliver what it promises; and when you have people logging into your site and consuming your content it makes it easier to convince them to stick around.
And in this episode of The Membership Guys Podcast, I let you in on some advanced tips, tactics and techniques for making your membership trial more effective.Read More