Positioning ourselves as the go-to people in our industry is often the main goal of developing your brand. And video marketing is one of the most effective ways to cultivate this authority.
Amy Schmittauer is the queen of video marketing and the author of Vlog Like A Boss; and her no-nonsense approach to using video to build authority fits in exactly with what we’re all trying to do as membership site owners.
When we spoke to her recently for The Membership Guys Podcast, Amy was kind enough to share with us her top 5 tips on building authority with video marketing.Read More
One of the most effective ways to position yourself as an authority in your industry is through public speaking, and done right it can be a great way to grow your membership business.
However for many the idea of standing up and speaking in front of a room full of strangers is the stuff that nightmares are made of!
And even if you’re comfortable with public speaking, then there’s the question of how you actually get booked, how do you make sure your presentation is good and – importantly – how do you make it a worthwhile activity for you and your business.
In this episode of The Membership Guys Podcast, we speak to Grant Baldwin from The Speaker Lab about how to get started with public speaking and use it as a platform to grow your business.Read More
Looking to increase your membership sales?
Who isn’t, right?!
We often find that rather than huge complex sales strategies and eye-watering ad budgets, it’s usually a culmination of minor tactics and little details that end up moving the needle in terms of attracting new members.
In this episode of The Membership Guys Podcast, I dish out 5 specific, quick and actionable tips that you can implement right away in order to increase your membership sales.Read More
Podcasts have made a significant resurgence in recent years, having never quite hit their full potential back when they first became “a thing” in the mid-2000’s.
This growing popularity, coupled with it being easier than ever to start your own podcast, makes for a great opportunity for membership site owners to really get ahead by incorporating podcasting into the content marketing strategy.Read More
There’s always an element of risk on the part of the buyer when making a purchase decision. What guarantee do they have that you’re not going to rip them off or under-deliver?
And the same goes for someone thinking of joining your membership website.
That’s why offering a money back guarantee can help increase membership sales; as it gives that extra little bit of protection to prospective members just in case they don’t feel your site is right for them.
In this episode of The Membership Guys Podcast, I dive deeper into the reasons you might consider offering a money back guarantee, and the nitty-gritty details of what that would mean for your membership.Read More
Amy Porterfield is one of my absolute favorite people in the online business space, and she always provides such value in helping people wrap their heads around online marketing.
So I was thrilled to recently have the chance to chat to her specifically about using webinars to market and grow your membership.
Amy uses webinars in a big way to promote her business, so I knew she would have a lot of practical tips and advice to share.
Check out the 6 top tips Amy shared about growing your membership with webinars:Read More
Facebook Live is one of the most popular marketing channels there is right now – whether you want to grow your audience, become more visible or increase sales.
Membership owners who don’t embrace live video risk losing out, as it gains more and more popularity and becomes a preferred content type of Facebook’s ever changing algorithms.
So, if you want to raise your game, increase your authority, deepen the connection and relationship with your audience and attract more members, Facebook Live is an avenue you want to be using.
In this article we take a look at 5 different ways you can use Facebook Live as a membership site owner, in order to achieve the best results.Read More
There’s no “one-size-fits-all” approach to marketing a membership website.
However there are a number of tactics and strategies that are proven to work well, or that take advantage of some of the unique elements that come with running a membership website.
In the concluding episode of a two-part podcast series, I discuss a variety of different marketing tips that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site.Read More
Sales are the lifeblood of a successful membership business.
While being able to hang onto those members is critical to the long term health of your site, the best retention strategy in the world is useless if you’re not bringing in members in the first place.
In the first of a two-part podcast series, I discuss a variety of different marketing tips and tactics that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site.Read More
Most memberships are focussed on helping people to reach a goal or achieve some sort of positive outcome.
Whether you enable this with courses, worksheets and tools, community or something else – it’s the result that matters.
Running a free online challenge as part of your audience building and lead generation strategy taps into this in a big way and as a result can be one of the most effective tactics for attracting new members.
In this episode of The Membership Guys Podcast, I share a lesson taken directly from our Building an Audience course where we talk specifically about running an online challenge to grow your membership.Read More