The Membership Guys

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Why People Aren’t Joining Your Membership Site

Why are people not joining your membership website? 

You could have the most incredible membership…

One where you work tirelessly perfecting each and every little element of it…

But people aren’t joining and you’re left scratching your head wondering why.

Well there may be a good reason for it…

And we’re going to help you find out what it is.

Here are nine common reasons people aren’t joining your membership site…

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5 Essential Emails Every Membership Sales Series Needs

Looking to drive sign ups for your membership using email marketing?

Well that’s good because your email list can be a gold mine for bringing in new members!

That’s because when someone subscribes to your email list, they’re expressing an intent…

They want to learn more from you.

So this is the perfect time to strike while the iron is hot…

And send them an automated series of email follow ups.

These emails are specifically designed to let your subscribers get to know you and your brand better…

What you offer, how you can help them…

And begin sowing the seeds to nurture your relationship further with the aim of eventually converting subscribers to paying members…

Sounds good doesn’t it?

But what should these emails cover?

We’ve got the answer.  

Here are five essential emails that every membership email series needs.

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Why You Need to Take People Behind the Scenes of your Membership

Do your potential members understand your membership offering?

The benefits of joining your membership…

What to expect as a member…

And how you can help them take the necessary steps to reach their desired outcome?

More often than not the answer to this is a resounding no. 

And this can be for many reasons…

The most common of which is that they simply don’t know what’s inside the box.

In other words, they have no idea what goes on inside your membership…

And that’s preventing them pressing the ‘join today’ button on your sales page.

It’s our job as membership website owners to rectify this…

And there’s one very simple but powerful marketing tactic you can use to do that:

Taking them behind the scenes of your membership… 

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Switching Membership Enrolment Models: Open to Closed

Are you thinking of switching your membership enrolment model from open to closed? 

If you’ve been following us for a while, you’ll know that I’m not usually the biggest fan of the closed-door model…

In my experience, the memberships that do best are the ones that are always open…

However, there are definitely some situations where a closed-door membership makes sense…

And I’m not here to convince you otherwise.

What I am here for is to help you prepare to make this switch…

To consider all the implications…

And prepare you for what’s next once your doors are closed.

Because managing a closed-door membership is very different in a lot of ways from an open-door one…

And many people who make the switch aren’t fully aware of what lies ahead for them…

And find the process difficult to manage…

Or regret their decision to make the change…

Let’s make sure you’re not one of them! 

Here’s what you should take into consideration before switching your membership from an open to a closed-door model…

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12 Universal Truths of Membership Marketing

As membership site owners, we’re constantly looking for new ways to market ourselves…

But the world of online marketing moves quickly.

Things are always changing, always evolving.

And it can seem like every day there’s a new tactic or platform we need to jump on to drive member sales.

However for as fast-moving as things may seem, it’s important to recognise something:

There are some core universal marketing truths that will never, EVER change. 

Before you get too carried away with that shiny new platform or this months hot new marketing trend – here are a few key things you need to remember…

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How We Built Our Audience Before Launching Our Membership

How do you build an audience before you launch your membership?

This is a question every successful membership owner has had to contemplate at one point.

Because doing things the other way around – launching a membership and then trying to find an audience – simply doesn’t work.

When Callie and I decided to launch Membership Academy, we started pretty much from zero…

We had little to no audience and our marketing activity was inconsistent…

Yet we’ve gone on to build a seven figure business that has attracted thousands of members…

So how did we do it? 

Here’s the story of how we built our audience before launching our membership…

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Using Instagram Stories to Promote Your Membership

Instagram is by far one of the most popular social media platforms in the world.

Everyone from influencers and small businesses to large corporates are using it daily to promote their brands…

And you can see why with all its nifty features.

But that’s not what Instagram was originally designed for.

Its original purpose as a photo sharing app was for users to post images of food, sunsets and selfies.

That’s why out of all of the social media platforms, Instagram isn’t always the easiest one to use to promote your membership business…

One of the main reasons for this is that it doesn’t allow you to share a link in your posts like you can on other channels such as Twitter, LinkedIn and Facebook.

So how do you actively promote your membership without the ability to post links?

Use Instagram Stories.

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Running a Membership over the Holidays – 6 Things You Should Do

Running a membership business over the holidays can be a challenge.

It should be a time to take a break, sit back and relax.

But, maybe not everyone in your community celebrates the festive season, so you think you should carry on working throughout…

Or maybe this is your first year managing a membership site and you’re not sure how to navigate working over the festive period.

If either of these sound like you, then you should read on…

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Branding Essentials for Your Membership Business

Branding is all about your logo, your website colors, a memorable tagline and your company name… right?

Well, yes and no…

They play their part, but your brand is so much more than that.

It’s what all of these things together represent.

When it comes to your membership, it’s important to develop a brand strategy that reflects your business and conveys it to your audience in a positive way.

This will help you attract new members, retain existing ones and create a loyal fan base. 

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Busting The Most Common Membership Marketing Myths

Can you tell the difference between good marketing advice and bad marketing advice?

There’s a lot of info out there about marketing your membership, but in the world of online business unfortunately a lot of it is unhelpful noise at best, and at worst, could be damaging to your reputation.

Many of us have learnt the hard way to stay away from marketers who try and sell you their secret shortcut or silver bullet, however, some of these myths are so common, they’re almost believed to be the industry standard of membership marketing.

So, how do we avoid the nonsense?

I’ve rounded up the six most common membership marketing myths, and how you can avoid them…

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