Are you trying to be all things to all people with your content?
The truth is, the more broad your content is, the less compelling, relevant and effective it’s likely to be for the individual reader.
By trying to cater to everyone, you end up catering to no-one.
This is where segmentation can be a gamechanger…Read More
Attracting the right people to your membership is essential for the growth of your business.
Not all members are created equal – the best ones will consume your content, positively engage with your community and actually use what they’re paying for.
These are the members who will stick around for the long term.
But how do you tailor your marketing to ensure you’re attracting more of the right type of member?Read More
Memberships can be challenging products to sell, as often they’re made up of so many different things that it’s hard to get specific in your marketing.
One way to counteract that is with the “Splinter” strategy.
This is where you take one piece of content from your membership and you make it available to buy as a standalone product. But you market it in such a way that makes joining your membership a preferable option to purchasing just that one thing.
In this episode I dig deeper into how the “Splinter” strategy works for memberships and talk about how you can start testing it within your own business.Read More
Most online memberships involve content.
A lot of content.
Not only are you creating content for your membership, but often you’re blogging, podcasting or creating videos as part of your marketing strategy too. It can be a lot to handle!
That’s why it’s crucial to have a solid plan for your content production, so you know well in advance what you need to create in order to schedule accordingly and avoid constantly doing everything at the last minute.
In this episode I’m joined by Janet Murray to discuss how to plan an entire year’s worth of content, and the tips and tools you need to help you stay on track.Read More
Lead generation is a critical part of the sales process for membership owners.
For most membership businesses, this means getting people to subscribe to your email marketing list, where you can engage with them further on a more direct basis and guide them towards joining your membership site.
In this episode of The Membership Guys Podcast, I talk about how to convert website visitors into email leads, and give my top tips for increasing both the quantity and the quality of the leads that you generate.Read More
Everyone loves a cheeky discount! We thought we’d save you some time by rounding up the best Black Friday and Cyber Monday discounts currently available for membership site owners. Discount amounts, links and codes included!Read More
The typical membership site owner creates a LOT of content.
Not just for their paying members, but as part of their marketing strategy too.
It’s a lot of work – so anything you can do to increase the impact and the reach of the content you create is a big win.
Content repurposing can help you squeeze every drop of value from your courses, tutorials, blogs, videos and podcasts; and in today’s episode of The Membership Guys Podcast, I’m joined by the queen of content repurposing – Amy Woods from Content10x – to discuss ways that you can repurpose your membership content.Read More
Podcasting can be an extremely effective outlet for experts and influencers to expand their reach, grow their audience and demonstrate their credibility.
And for membership owners, a podcast can be a great source of new members too.
In fact our podcast is perhaps one of the most important pieces of our marketing puzzle, and helps generate hundreds of thousands of dollars in membership sales each and every year.
In this week’s episode of that very podcast, I share 6 ways that you can use podcasting to promote and grow your membership website.Read More
Much of the marketing advice you’ll come across conditions you to seek out a magic bullet that will unlock a tidal wave of leads and sales.
It’s all nonsense. There is no “easy button”.
Truth is that it’s extremely rare to find one big thing that will move the needle in your membership. It’s about doing a lot of the little things, and doing them well.
This week, I’m sharing with you 6 very quick, very simple marketing tactics that you can try out with minimal time or effort.
So, forget searching for your ‘Golden Goose’, listen to the episode and give some of these ideas a try…Read More
A clear understanding of what makes your audience tick is key to ensuring your marketing is on point.
So often people forget this.
They get swept up in the latest quick fix marketing tricks, Facebook ad hacks and flavour-of-the-month sales funnels that they ignore that the foundation of successful marketing is understanding your audience.
Their pains, their problems, their motivations.
This stuff isn’t difficult to zero in on. And in this week’s podcast, I discuss the 3 questions every single membership site owner should be asking, and what to do with the answers to improve both your marketing and your retention strategies.Read More