The Membership Guys

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Tips and Tricks for Increasing your Membership Sales

Sales is not a dirty word – it’s the lifeblood of membership sites! If you want to have a successful membership, you’re going to need to recruit some members.

How do you recruit members?

By selling your product to them. It’s as simple as that!

Even if you hate the idea of selling, it’s essential if you want to grow your membership.

So, we’ve put together some tips and tricks that will help you boost your membership sales in a way that even the most sales-shy people can stomach.

Read on for five of our favorite tactics and strategies that can push your membership sales upwards.

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Should I Offer a Trial for My Membership Website?

When it comes to offering trials of your membership site or online product, opinions tend to be divided between those who consider it a smart strategy and those who believe you shouldn’t give anything away, no matter what.

We’re big fans of utilising trial periods as part of your pricing strategy; however we recognise that they’re not something which will necessarily be right for everyone.

If you’re still on the fence, here’s some food for thought to help you determine whether to implement trials into your own strategy.

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7 Things To Do Before You Publish Your Next Piece Of Membership Content

Most membership sites include some form of premium content locked away behind a paywall.

But locking your content down is a double-edged sword.

You could have the most incredible content in the world, but if the only people who know about it are your paying members then you’re missing on an opportunity to get so much more bang for your buck.

So before you hit ‘publish’ on your next piece of membership content, try implementing these 7 tactics.

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Growing Your Membership with Joint Venture Promotions

Having an audience to market to is paramount to the success of your membership. But what if you’re early in your journey and simply aren’t able to wait for the time it takes to build your audience organically?

The answer is simple: borrow your audience from someone else!

There are three main methods of audience growth: build, borrow or buy.

Joint venture promotions are one of the most effective tactics you can use if you’re looking to ‘borrow’ an audience.

Partnering up with an expert or influencer in your field is a great way of tapping into other people’s audiences and creating a big influx of new members.

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How To Use Content Marketing To Sell Your Online Membership

Content marketing is one of the most effective ways to promote and grow your membership, hands down.

Free content like blogs, podcasts, and videos will help you increase traffic, grow your audience, generate leads, and directly drive membership sales.

More importantly, it enables you to demonstrate your expertise and build trust with your audience.

And that is essential to attracting members who will stick around long term.

Consistently putting out quality free content is a must – but you can take things further and elevate your content marketing strategy to be even more effective for growing your membership.

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Overcoming The Fear Of Giving Away Your Expertise For Free

Over the years we’ve worked with thousands of memberships of all shapes and sizes; and for all their variety and the niches they occupy, the majority of those memberships have something in common:

They’re based on expertise – they’re founded by an expert in a specialist field, and their currency is their expertise and knowledge.

And they face a catch-22.

You need to demonstrate and prove your expertise in order to persuade people to join your membership.

And the best way to do that is through content marketing.

But giving away your best ideas for free means nobody will want or need to join – right?

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10 Ways Membership Owners Can Become The “Go To” Person In Your Industry

If you’re trying to level up or learn something, the first person you’ll look for is the person at the top of their game – the big name, the leading voice, in a given subject area.

As a membership site owner, your focus should be on becoming that person!

But simply knowing your stuff isn’t enough.

It’s all well and good having knowledge and expertise, but people need to know about it!

You need to make sure that you’re taking steps to position yourself as the go-to person in your industry.

So… how do you do it?

Here are my top 10 ways to market yourself and your membership site so that you become known as the go-to person in your industry

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Using Pinterest to Market Your Membership with Cara Chace

Usually when I interview somebody about marketing memberships, I’ve already got a solid level of understanding on the topic… Not this time.

Pinterest is one of those platforms that I know about, sometimes use, and post to without much of a strategy. I know it’s not good practice but, look, I never claimed to be perfect!

When I had the chance to speak to leading Pinterest marketing expert Cara Chace, I felt like I was back at school. I was taking notes so fast I thought the paper was going to catch fire!

The potential for memberships on Pinterest is astonishing – and it’s probably got the best performance for organic content out of any platform.

If you want to know how Pinterest can help you reach more people and get more members, you need to hear Cara’s advice…

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Should You Build Your Website Yourself or Hire Help – with Martin & Lyndsay from Jammy Digital

It’s a question that every prospective online membership owner will face: should you hire someone to build your membership website, or try building it yourself?

Or is there a middle ground? Do some of it yourself and then get some professional help on the more technical elements?

As someone who previously ran a web design agency, I have my own opinions on this – however it’s been a number of years since we worked directly with clients, so I reached out to Martin and Lyndsay from Jammy Digital for their thoughts on the matter.

You might be surprised by our perspective…

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Using Facebook Ads to Promote Your Membership with Gavin Bell

Do you know how to use Facebook ads to grow your membership?

Even if your answer is yes, I bet Gavin Bell can help you do it even better!

If you’ve ever wondered how to get started with Facebook ads, or if you’re using them but want to improve their performance, Gavin is THE person to listen to.

As an award-winning entrepreneur, speaker, and Facebook ads specialist, what Gavin doesn’t know about advertising isn’t worth knowing!

In fact not only did we turn to Gavin on numerous occasions for a bunch of our high profile clients – but we also worked with him on our own Facebook advertising strategy too.

I recently had the pleasure of picking his brains for this week’s episode of The Membership Guys Podcast.

He didn’t just share one or two pearls of wisdom; he shared an ocean’s worth…

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