Amy Porterfield is one of my absolute favorite people in the online business space, and she always provides such value in helping people wrap their heads around online marketing.
So I was thrilled to recently have the chance to chat to her specifically about using webinars to market and grow your membership.
Amy uses webinars in a big way to promote her business, so I knew she would have a lot of practical tips and advice to share.
Check out the 6 top tips Amy shared about growing your membership with webinars:Read More
Facebook Live is one of the most popular marketing channels there is right now – whether you want to grow your audience, become more visible or increase sales.
Membership owners who don’t embrace live video risk losing out, as it gains more and more popularity and becomes a preferred content type of Facebook’s ever changing algorithms.
So, if you want to raise your game, increase your authority, deepen the connection and relationship with your audience and attract more members, Facebook Live is an avenue you want to be using.
In this article we take a look at 5 different ways you can use Facebook Live as a membership site owner, in order to achieve the best results.Read More
There’s no “one-size-fits-all” approach to marketing a membership website.
However there are a number of tactics and strategies that are proven to work well, or that take advantage of some of the unique elements that come with running a membership website.
In the concluding episode of a two-part podcast series, I discuss a variety of different marketing tips that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site.Read More
Sales are the lifeblood of a successful membership business.
While being able to hang onto those members is critical to the long term health of your site, the best retention strategy in the world is useless if you’re not bringing in members in the first place.
In the first of a two-part podcast series, I discuss a variety of different marketing tips and tactics that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site.Read More
Most memberships are focussed on helping people to reach a goal or achieve some sort of positive outcome.
Whether you enable this with courses, worksheets and tools, community or something else – it’s the result that matters.
Running a free online challenge as part of your audience building and lead generation strategy taps into this in a big way and as a result can be one of the most effective tactics for attracting new members.
In this episode of The Membership Guys Podcast, I share a lesson taken directly from our Building an Audience course where we talk specifically about running an online challenge to grow your membership.Read More
Live video is extremely popular right now, and it’s only going to become even more powerful as a marketing channel.
A lot of memberships we see are centered around an authority or expert of some type; and it stands to reason that one of the most effective ways of demonstrating your expertise, establishing your credibility and truly connecting with your audience is to get in front of a camera and share your message.
In this episode of The Membership Guys Podcast I’m joined by Luria Petrucci from LiveStreamingPros.com. These guys are absolutely nailing live broadcasting, and Luria has brought her years of experience in online video to the show to give you the steps and strategy you need to follow to make live video work as part of your membership marketing strategy.Read More
Growing your membership audience can be a slow, painstaking process.
Ultimately when all things are equal, people will buy from people they know, like and trust; and that sort of relationship takes time to develop.
However there are ways to speed up the process; and in this episode of The Membership Guys Podcast I look at 4 of the tactics you can use to accelerate your audience growth.Read More
Building an audience is essential to the success of your membership.
After all if you have no audience to speak of, then who are you going to sell to? Where are your members going to come from?
“Build it and they will come” is, unfortunately, a myth – so you need to invest time in growing your own audience in terms of your email subscribers, website visits, podcast listeners, social followers and, of course, paying members.
But where do you start? How do you actually find your audience?Read More
Promotional campaigns can be a bit of a minefield for membership site owners, who need to walk the delicate line between getting new members in the door and keeping existing members happy.
In this article we’re going to explore the different types of promotions that you can run for a membership website and the situations where they can be beneficial.Read More
When trying to attract new people to your membership site, giving potential members a taste of what’s on offer before asking them to part with their cash and invest in your product is a great way of overcoming any doubts they may have about joining.
With this in mind it stands to reason that hosting free webinars can be a fantastic way of winning new members by demonstrating your expertise, proving your credibility and showing why joining your membership is worthwhile.
When it comes to using webinars to sell digital products, there are few people quite as knowledgeable as Amy Porterfield. Webinars are fundamental to Amy’s success, and in this episode of The Membership Guys Podcast, she shares with us her top tips and insight on how you could use webinars to promote and grow your membership site.Read More