Everyone loves a cheeky discount! We thought we’d save you some time by rounding up the best Black Friday and Cyber Monday discounts currently available for membership site owners. Discount amounts, links and codes included!Read More
The typical membership site owner creates a LOT of content.
Not just for their paying members, but as part of their marketing strategy too.
It’s a lot of work – so anything you can do to increase the impact and the reach of the content you create is a big win.
Content repurposing can help you squeeze every drop of value from your courses, tutorials, blogs, videos and podcasts; and in today’s episode of The Membership Guys Podcast, I’m joined by the queen of content repurposing – Amy Woods from Content10x – to discuss ways that you can repurpose your membership content.Read More
Podcasting can be an extremely effective outlet for experts and influencers to expand their reach, grow their audience and demonstrate their credibility.
And for membership owners, a podcast can be a great source of new members too.
In fact our podcast is perhaps one of the most important pieces of our marketing puzzle, and helps generate hundreds of thousands of dollars in membership sales each and every year.
In this week’s episode of that very podcast, I share 6 ways that you can use podcasting to promote and grow your membership website.Read More
Much of the marketing advice you’ll come across conditions you to seek out a magic bullet that will unlock a tidal wave of leads and sales.
It’s all nonsense. There is no “easy button”.
Truth is that it’s extremely rare to find one big thing that will move the needle in your membership. It’s about doing a lot of the little things, and doing them well.
This week, I’m sharing with you 6 very quick, very simple marketing tactics that you can try out with minimal time or effort.
So, forget searching for your ‘Golden Goose’, listen to the episode and give some of these ideas a try…Read More
A clear understanding of what makes your audience tick is key to ensuring your marketing is on point.
So often people forget this.
They get swept up in the latest quick fix marketing tricks, Facebook ad hacks and flavour-of-the-month sales funnels that they ignore that the foundation of successful marketing is understanding your audience.
Their pains, their problems, their motivations.
This stuff isn’t difficult to zero in on. And in this week’s podcast, I discuss the 3 questions every single membership site owner should be asking, and what to do with the answers to improve both your marketing and your retention strategies.Read More
Social proof is a powerful marketing tool.
Everyone expects you to talk about how awesome your membership is – that’s a given – but when others back you up then it’s a whole different ball game.
Testimonials, endorsements and success stories go a very long way – and as a membership site owner you have the perfect resource at your disposal to generate this sort of social proof: your existing member base!
In this episode, I talk about the most effect ways of tapping into your existing members to help you to create highly persuasive and effective social proof that will help you to skyrocket your marketing.Read More
GDPR is the new EU data privacy law coming into effect on May 25th 2018. And it effects you even if you’re not actually in the EU itself.
I’m sure by now you’ve already seen a lot of articles and videos about GDPR, but maybe you’re still not entirely sure what you actually need to do, especially for your membership site.
So in this article we’re looking at what these new regulations actually are, how they apply to you, and most importantly, how they might impact you as a membership site owner.Read More
If a membership site launches with no audience to notice, has it truly launched?
In this episode we answer the much asked question of whether it’s possible – or advisable – to launch a membership site when you do not have an audience.
I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audience for your membership, fast.Read More
Conference season is upon us!
For some that means cramming into a drab hall in a hotel out in the middle of nowhere, listening to long-in-the-tooth experts drone on for hours on end.
For others, it’s a chance to take time away, fly to somewhere sunny and fill your brain in between running up a huge bar bill on company expenses.
Whichever end of the scale you land on; conferences represent plenty of opportunities for anyone running a membership website…Read More
When it comes to marketing your membership, not everything is about finding that killer sales funnel or running huge promotions.
More often than not, membership success comes from maintaining a consistent baseline of day to day activity – it’s about doing the “little and often” things that keep you top of mind for your audience.
This episode of The Membership Guys Podcast digs into the strategy we use for keeping up this consistent strategy, and explores the sort of tactics you should be using to market your membership.Read More