Instagram is by far one of the most popular social media platforms in the world.
Everyone from influencers and small businesses to large corporates are using it daily to promote their brands…
And you can see why with all its nifty features.
But that’s not what Instagram was originally designed for.
Its original purpose as a photo sharing app was for users to post images of food, sunsets and selfies.
That’s why out of all of the social media platforms, Instagram isn’t always the easiest one to use to promote your membership business…
One of the main reasons for this is that it doesn’t allow you to share a link in your posts like you can on other channels such as Twitter, LinkedIn and Facebook.
So how do you actively promote your membership without the ability to post links?
Use Instagram Stories.Read More
Running a membership business over the holidays can be a challenge.
It should be a time to take a break, sit back and relax.
But, maybe not everyone in your community celebrates the festive season, so you think you should carry on working throughout…
Or maybe this is your first year managing a membership site and you’re not sure how to navigate working over the festive period.
If either of these sound like you, then you should read on…Read More
Branding is all about your logo, your website colors, a memorable tagline and your company name… right?
Well, yes and no…
They play their part, but your brand is so much more than that.
It’s what all of these things together represent.
When it comes to your membership, it’s important to develop a brand strategy that reflects your business and conveys it to your audience in a positive way.
This will help you attract new members, retain existing ones and create a loyal fan base.Read More
Can you tell the difference between good marketing advice and bad marketing advice?
There’s a lot of info out there about marketing your membership, but in the world of online business unfortunately a lot of it is unhelpful noise at best, and at worst, could be damaging to your reputation.
Many of us have learnt the hard way to stay away from marketers who try and sell you their secret shortcut or silver bullet, however, some of these myths are so common, they’re almost believed to be the industry standard of membership marketing.
So, how do we avoid the nonsense?
I’ve rounded up the six most common membership marketing myths, and how you can avoid them…Read More
Building an audience is essential to the success of your membership.
After all if you have no audience to speak of, then who are you going to sell to? Where are your members going to come from?
“Build it and they will come” is, unfortunately, a myth – so you need to invest time in growing your own audience in terms of your email subscribers, website visits, podcast listeners, social followers and, of course, paying members.
But where do you start? How do you actually find your audience?Read More
Most online membership owners use content marketing as a means of attracting new members.
Sharing useful articles, podcasts or videos on their blog is a proven way to generate traffic, establish credibility and build the trust that will have your audience wanting more from you.
But how do you connect the dots between your blog and your membership, so that readers go on to become members?Read More
Facebook remarketing is one of the most exciting developments in online advertising in recent years.
Now, instead of being limited to picking demographics and targeting options that we think relate to our target audience; we can actually leverage actual user behaviour to determine which ads they are shown.
When it comes to membership sites, there are 6 key ways in which you can really leverage Facebook remarketing…Read More
Sales is not a dirty word – it’s the lifeblood of membership sites! If you want to have a successful membership, you’re going to need to recruit some members.
How do you recruit members?
By selling your product to them. It’s as simple as that!
Even if you hate the idea of selling, it’s essential if you want to grow your membership.
So, we’ve put together some tips and tricks that will help you boost your membership sales in a way that even the most sales-shy people can stomach.
Read on for five of our favorite tactics and strategies that can push your membership sales upwards.Read More
When it comes to offering trials of your membership site or online product, opinions tend to be divided between those who consider it a smart strategy and those who believe you shouldn’t give anything away, no matter what.
We’re big fans of utilising trial periods as part of your pricing strategy; however we recognise that they’re not something which will necessarily be right for everyone.
If you’re still on the fence, here’s some food for thought to help you determine whether to implement trials into your own strategy.Read More
Most membership sites include some form of premium content locked away behind a paywall.
But locking your content down is a double-edged sword.
You could have the most incredible content in the world, but if the only people who know about it are your paying members then you’re missing on an opportunity to get so much more bang for your buck.
So before you hit ‘publish’ on your next piece of membership content, try implementing these 7 tactics.Read More