The Membership Guys

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Using Pinterest to Market Your Membership with Cara Chace

Usually when I interview somebody about marketing memberships, I’ve already got a solid level of understanding on the topic… Not this time.

Pinterest is one of those platforms that I know about, sometimes use, and post to without much of a strategy. I know it’s not good practice but, look, I never claimed to be perfect!

When I had the chance to speak to leading Pinterest marketing expert Cara Chace, I felt like I was back at school. I was taking notes so fast I thought the paper was going to catch fire!

The potential for memberships on Pinterest is astonishing – and it’s probably got the best performance for organic content out of any platform.

If you want to know how Pinterest can help you reach more people and get more members, you need to hear Cara’s advice…

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Should You Build Your Website Yourself or Hire Help – with Martin & Lyndsay from Jammy Digital

It’s a question that every prospective online membership owner will face: should you hire someone to build your membership website, or try building it yourself?

Or is there a middle ground? Do some of it yourself and then get some professional help on the more technical elements?

As someone who previously ran a web design agency, I have my own opinions on this – however it’s been a number of years since we worked directly with clients, so I reached out to Martin and Lyndsay from Jammy Digital for their thoughts on the matter.

You might be surprised by our perspective…

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Using Facebook Ads to Promote Your Membership with Gavin Bell

Do you know how to use Facebook ads to grow your membership?

Even if your answer is yes, I bet Gavin Bell can help you do it even better!

If you’ve ever wondered how to get started with Facebook ads, or if you’re using them but want to improve their performance, Gavin is THE person to listen to.

As an award-winning entrepreneur, speaker, and Facebook ads specialist, what Gavin doesn’t know about advertising isn’t worth knowing!

In fact not only did we turn to Gavin on numerous occasions for a bunch of our high profile clients – but we also worked with him on our own Facebook advertising strategy too.

I recently had the pleasure of picking his brains for this week’s episode of The Membership Guys Podcast.

He didn’t just share one or two pearls of wisdom; he shared an ocean’s worth…

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9 Simple Membership Marketing Tactics That’ll Get You More Members

Your membership might be the best thing since sliced bread, but if you aren’t marketing it correctly, you aren’t going to be getting the sales you deserve.

There are some simple steps you can take to get the most out of marketing, reach more people, and turn those on-the-fencers into fully-fledged members.

Here are 9 simple membership marketing tactics that’ll help you get ahead…

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Using Offers and Promotions to Attract New Members

It’s coming up to that time of year where promotions and discounts abound.

Whether it’s Thanksgiving, Black Friday, Christmas or New Year, the sales season is definitely upon us.

While these kind of sales are traditionally for physical products, there’s no doubt that digital products have jumped onto the bandwagon over the last few years, and you’ll see more and more discounts being offered.

But what about membership sites? Should you capitalize on these busy promotional periods where some kind of special offer is almost expected?

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How to Attract Better Members Who Will Stick Around Long Term

Attracting the right people to your membership is essential for the growth of your business.

Not all members are created equal – the best ones will consume your content, positively engage with your community and actually use what they’re paying for.

These are the members who will stick around for the long term.

But how do you tailor your marketing to ensure you’re attracting more of the right type of member?

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Using the ‘Splinter’ Strategy to Sell More Memberships

Memberships can be challenging products to sell, as often they’re made up of so many different things that it’s hard to get specific in your marketing.

One way to counteract that is with the “Splinter” strategy.

This is where you take one piece of content from your membership and you make it available to buy as a standalone product. But you market it in such a way that makes joining your membership a preferable option to purchasing just that one thing.

In this episode I dig deeper into how the “Splinter” strategy works for memberships and talk about how you can start testing it within your own business.

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Planning Your Content For The Next 12 Months with Janet Murray

Most online memberships involve content.

A lot of content.

Not only are you creating content for your membership, but often you’re blogging, podcasting or creating videos as part of your marketing strategy too. It can be a lot to handle!

That’s why it’s crucial to have a solid plan for your content production, so you know well in advance what you need to create in order to schedule accordingly and avoid constantly doing everything at the last minute.

In this episode I’m joined by Janet Murray to discuss how to plan an entire year’s worth of content, and the tips and tools you need to help you stay on track. 

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