In many ways your membership launch is some of the easiest marketing you’ll ever do.
Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?Read More
How much content is enough to launch your membership site with?
There really is no set rule or one-size fits all answers. It all depends on your audience and product.
You could even launch your membership with no content at all and release content in real time.
We get asked about what ‘enough’ content is a lot, so we’ve put together our top tips for creating content to launch your membership.Read More
As a membership site owner, your first big test comes with launching your site.
This is the culmination of all of your planning, hard work and preparation; and a great launch can give you the momentum that will carry your membership forward towards long term success.
To help you get off to the best possible start, we’ve rounded up 10 of the most essential episodes of The Membership Guys Podcast for anyone planning their membership launch.Read More
A membership launch isn’t as “do or die” as with other types of products such as online courses, software or services.
But getting your launch right is important for giving you the initial influx of members that will help you to build momentum within your membership site.
In this episode I talk about how to ensure your membership launch is successful.Read More
In many ways, launching a new membership website is one of the biggest marketing opportunities you’ll experience as a membership owner.
So it makes sense why some people may advocate for constantly closing and re-opening your membership in order to recapture that opportunity over and over again.
But it’s not quite as simple as that.
In this episode, I cut through the hype and talk about why I strongly dislike “closed door” marketing tactics and why it might not be the best thing for your membership strategy.Read More
Building a membership website is a sizable undertaking.
Wrestling with technology, creating content, building your audience and generating buzz to ensure a successful launch; it takes a lot to get your ducks in a row.
However if you’re already able to bring some of those elements to the table from day one – such as an already established audience who are eager to buy from you, or a wealth of content curated from past projects; then it’s entirely possible to have your membership site up and running a lot quicker than you may think.
Realistically, you can have a fully functional website up, running and ready to take paying members in less than 24 hours.Read More
The key to a successful launch is the amount of interest and buzz that you can generate. It stands to reason afterall that the more people who see what you’re offering, the greater the number that will buy.
So, how do you get people excited about your membership launch? How do you get your launch in front of as many people as possible, even if you don’t have a large list?
In this post we’re going to take a look at 6 of our favourite tactics for launch success.Read More
If you want to make an impact and grab a lot of attention for the launch of your membership site, then running an online summit can be a great strategy to use.
This is especially true if you need to accelerate your visibility, quickly grow an audience and build a huge amount of momentum going into your launch.
In this episode of The Membership Guys Podcast, I talked to Yann Ilunga about how he’s making a splash with his upcoming Podcast Success Summit, and the strategy he’s using to launch his own membership off the back of it.Read More
In this episode of The Membership Guys Podcast, I’m joined by Nathan Chan of Foundr Magazine.
In part one of our interview, Nathan shares stories about the background of Foundr magazine, how Nathan started it from scratch, without an existing audience to speak of and ultimately grew it into a successful brand that now offers several products including a recently launched membership site.Read More
In the concluding part of our membership website launch diary, we encounter last-minute tech meltdowns, and we also discuss our launch strategy, what worked, what didn’t and other lessons learned.Read More