The Membership Guys

All Launching content

5 Options For Starting a Membership BEFORE You’ve Grown Your Audience

We’re constantly banging the drum on how important it is to have an established audience BEFORE you build and launch a membership.

However for some people the temptation to rush headfirst into their membership is just too strong.

Truth is that if you haven’t built an audience that you can mobilize and monetize, you’re going to find it an uphill struggle trying to get your membership off the ground.

But it’s not all doom and gloom. In this podcast, I share 5 options you have if you’re wanting to build a membership before building your audience.

Read More

How Many People Can I Realistically Expect To Join My Membership?

This is the ultimate “how long is a piece of string” question.

There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership.

However when setting goals for the launch of a new membership site, or even the growth of an existing one, it’s useful to know whether your aspirations are realistic or just pure delusion!

In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for predicting how many people you can realistically expect to join your membership.

Read More

How Much Content Do You Need to Launch Your Membership?

The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors.

Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say “when”?

In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch.

Read More

Should You Launch a Membership Site Without First Building an Audience?

If a membership site launches with no audience to notice, has it truly launched?

In this episode we answer the much asked question of whether it’s possible – or advisable – to launch a membership site when you do not have an audience.

I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audience for your membership, fast.

Read More

7 Ways to Get New Members Once Your Membership Launch is Done

In many ways your membership launch is some of the easiest marketing you’ll ever do.

Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.

However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?

Read More

Key Things to Consider When Preparing Content for your Membership Launch

How much content is enough to launch your membership site with?

There really is no set rule or one-size fits all answers. It all depends on your audience and product.

You could even launch your membership with no content at all and release content in real time.

We get asked about what ‘enough’ content is a lot, so we’ve put together our top tips for creating content to launch your membership.

Read More

10 Must-Listen Podcast Episodes for Launching Your Membership Website

As a membership site owner, your first big test comes with launching your site.

This is the culmination of all of your planning, hard work and preparation; and a great launch can give you the momentum that will carry your membership forward towards long term success.

To help you get off to the best possible start, we’ve rounded up 10 of the most essential episodes of The Membership Guys Podcast for anyone planning their membership launch.

Read More

Failure to Launch? 5 Questions to Ask Yourself if Your New Membership Flops

We can spend months creating content, writing workbooks, pulling our hair out, and spending a small fortune on promoting a new membership site and then when we finally launch it… nobody joins.

We all dread this as membership owners; and when it happens, the panic sets in and we start scrambling to rearrange the website, add testimonials, and change prices.

This is all completely irrelevant stuff and won’t turn things around.

So what should you do if your membership launch fails?

Read More

Keys to a Successful Membership Launch

A membership launch isn’t as “do or die” as with other types of products such as online courses, software or services.

But getting your launch right is important for giving you the initial influx of members that will help you to build momentum within your membership site.

In this episode I talk about how to ensure your membership launch is successful.

Read More

5 Reasons Why I Dislike the Closed Door Membership Strategy

In many ways, launching a new membership website is one of the biggest marketing opportunities you’ll experience as a membership owner.

So it makes sense why some people may advocate for constantly closing and re-opening your membership in order to recapture that opportunity over and over again.

But it’s not quite as simple as that.

In this episode, I cut through the hype and talk about why I strongly dislike “closed door” marketing tactics and why it might not be the best thing for your membership strategy.

Read More
Top