The Membership Guys

All Launching content

5 Options For Starting a Membership BEFORE You’ve Grown Your Audience

We’re constantly banging the drum on how important it is to have an established audience BEFORE you build and launch a membership.

However for some people the temptation to rush headfirst into their membership is just too strong.

Truth is that if you haven’t built an audience that you can mobilize and monetize, you’re going to find it an uphill struggle trying to get your membership off the ground.

But it’s not all doom and gloom. In this podcast, I share 5 options you have if you’re wanting to build a membership before building your audience.

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5 Mix-and-match Strategies for a Successful Membership Site Launch

Build it and they will come.

While that approach may have worked for Kevin Costner in Field of Dreams; it most certainly does not apply to launching a successful membership website.

Time and time again we see cases where people are so entrenched in the process of building their membership site that they haven’t even begun to think about how to get it off the ground.

A good membership site launch plan needs to increase awareness, raise interest and build demand.

By doing this you put yourself in the best possible position to succeed when you open the doors.

The following 5 strategies are straightforward but effective, and can easily be combined with your existing launch plans to make sure your membership site gets off to a good start…

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Why You Should Run a Beta Test for Your Membership Site

Launching a membership site is an exciting but nerve wracking time.

You’ve probably put your blood, sweat and tears into creating this site, no doubt losing some sleep along the way.

But when the time comes to actually open the doors, we can often find ourselves hesitating.

What if it all goes wrong?

Running a beta test can be a great way of assuaging this fear, as well as ensuring that you launch the best possible version of your membership.

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Failure to Launch? Questions to Ask Yourself if Your New Membership Flops

We can spend months creating content, writing workbooks, pulling our hair out, and spending a small fortune on promoting a new membership site and then when we finally launch it… nobody joins.

We all dread this as membership owners; and when it happens, the panic sets in and we start scrambling to rearrange the website, add testimonials, and change prices.

This is all completely irrelevant stuff and won’t turn things around.

So what should you do if your membership launch fails?

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How Many People Can I Realistically Expect To Join My Membership?

This is the ultimate “how long is a piece of string” question.

There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership.

However when setting goals for the launch of a new membership site, or even the growth of an existing one, it’s useful to know whether your aspirations are realistic or just pure delusion!

In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for predicting how many people you can realistically expect to join your membership.

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How Much Content Do You Need to Launch Your Membership?

The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors.

Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say “when”?

In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch.

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Should You Launch a Membership Site Without First Building an Audience?

If a membership site launches with no audience to notice, has it truly launched?

In this episode we answer the much asked question of whether it’s possible – or advisable – to launch a membership site when you do not have an audience.

I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audience for your membership, fast.

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7 Ways to Get New Members Once Your Membership Launch is Done

In many ways your membership launch is some of the easiest marketing you’ll ever do.

Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.

However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?

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Key Things to Consider When Preparing Content for your Membership Launch

How much content is enough to launch your membership site with?

There really is no set rule or one-size fits all answers. It all depends on your audience and product.

You could even launch your membership with no content at all and release content in real time.

We get asked about what ‘enough’ content is a lot, so we’ve put together our top tips for creating content to launch your membership.

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