The Membership Guys

All Launching content

When is it The Right Time to Start a Membership Site?

Is now the right time for you to start a membership site?

You might have been thinking about this for a while…

But you’re not sure how or when to start exploring this further…

Or even if it’s a good idea to start one at all!

(Let’s be honest… owning a membership isn’t for everyone.)

The thing is, memberships are a complex business model…

There are a lot of moving parts and things to consider to keep the machine spinning…

And timing is everything. 

Memberships aren’t the type of business you should start on a whim…

The last thing you want is to realize a few months in that you probably should have waited or prepared a bit more…

And once you’re up and running, it’s a lot harder to roll back your plans because you’ve got people counting on you (and paying for their subscription.)

So, to avoid getting into that situation, you’ll want to think about timing first.

So are you ready? 

Let’s take a look at some good indicators that will help you decide…

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How We Built Our Audience Before Launching Our Membership

How do you build an audience before you launch your membership?

This is a question every successful membership owner has had to contemplate at one point.

Because doing things the other way around – launching a membership and then trying to find an audience – simply doesn’t work.

When Callie and I decided to launch Membership Academy, we started pretty much from zero…

We had little to no audience and our marketing activity was inconsistent…

Yet we’ve gone on to build a seven figure business that has attracted thousands of members…

So how did we do it? 

Here’s the story of how we built our audience before launching our membership…

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6 Things to Do After You’ve Launched Your Membership

You did it! You’ve launched your membership…

All the hard work, blood, sweat and tears has paid off and your vision has now become a reality.


Now what?

You see, launching a membership isn’t just about opening the doors to your site…

It’s about what you do post-launch… 

The first 30 days after you launch your membership are absolutely crucial…

So how can you make the most of this time and get your membership site off to best possible start?

Here are six things you should do after you’ve launched your membership…

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Pros and Cons of Pre-selling Your Membership

Turning your membership idea into a reality can take a lot of time and, often, a lot of money.

As such you might be trying to find a way to raise funds earlier in the process.

Some membership owners do this with a pre-sale.

A pre-sale works like this: you have a great idea for a membership, so you test its viability by taking it to your audience to see if they are willing to invest in your concept (even though it doesn’t exist yet!).

If they are, then you can generate seed money to help finance the development of your membership.

However, before pre-selling your membership idea, it’s important to know the pros and cons…

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Breaking Down the 6 Different Types of Membership Launch

When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members.

It’s a big deal!

However that grand opening isn’t the only opportunity you have to launch…

In fact there are 6 different types of launches that can come into play at various stages of your membership journey…

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5 Options For Starting a Membership BEFORE You’ve Grown Your Audience

We’re constantly banging the drum on how important it is to have an established audience BEFORE you build and launch a membership.

However for some people the temptation to rush headfirst into their membership is just too strong.

Truth is that if you haven’t built an audience that you can mobilize and monetize, you’re going to find it an uphill struggle trying to get your membership off the ground.

But it’s not all doom and gloom. In this podcast, I share 5 options you have if you’re wanting to build a membership before building your audience.

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5 Mix-and-match Strategies for a Successful Membership Site Launch

Build it and they will come.

While that approach may have worked for Kevin Costner in Field of Dreams; it most certainly does not apply to launching a successful membership website.

Time and time again we see cases where people are so entrenched in the process of building their membership site that they haven’t even begun to think about how to get it off the ground.

A good membership site launch plan needs to increase awareness, raise interest and build demand.

By doing this you put yourself in the best possible position to succeed when you open the doors.

The following 5 strategies are straightforward but effective, and can easily be combined with your existing launch plans to make sure your membership site gets off to a good start…

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Why You Should Run a Beta Test for Your Membership Site

Launching a membership site is an exciting but nerve wracking time.

You’ve probably put your blood, sweat and tears into creating this site, no doubt losing some sleep along the way.

But when the time comes to actually open the doors, we can often find ourselves hesitating.

What if it all goes wrong?

Running a beta test can be a great way of assuaging this fear, as well as ensuring that you launch the best possible version of your membership.

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Failure to Launch? Questions to Ask Yourself if Your New Membership Flops

We can spend months creating content, writing workbooks, pulling our hair out, and spending a small fortune on promoting a new membership site and then when we finally launch it… nobody joins.

We all dread this as membership owners; and when it happens, the panic sets in and we start scrambling to rearrange the website, add testimonials, and change prices.

This is all completely irrelevant stuff and won’t turn things around.

So what should you do if your membership launch fails?

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