When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members.
It’s a big deal!
However that grand opening isn’t the only opportunity you have to launch…
In fact there are 6 different types of launches that can come into play at various stages of your membership journey…Read More
We’re constantly banging the drum on how important it is to have an established audience BEFORE you build and launch a membership.
However for some people the temptation to rush headfirst into their membership is just too strong.
Truth is that if you haven’t built an audience that you can mobilize and monetize, you’re going to find it an uphill struggle trying to get your membership off the ground.
But it’s not all doom and gloom. In this podcast, I share 5 options you have if you’re wanting to build a membership before building your audience.Read More
Build it and they will come.
While that approach may have worked for Kevin Costner in Field of Dreams; it most certainly does not apply to launching a successful membership website.
Time and time again we see cases where people are so entrenched in the process of building their membership site that they haven’t even begun to think about how to get it off the ground.
A good membership site launch plan needs to increase awareness, raise interest and build demand.
By doing this you put yourself in the best possible position to succeed when you open the doors.
The following 5 strategies are straightforward but effective, and can easily be combined with your existing launch plans to make sure your membership site gets off to a good start…Read More
Launching a membership site is an exciting but nerve wracking time.
You’ve probably put your blood, sweat and tears into creating this site, no doubt losing some sleep along the way.
But when the time comes to actually open the doors, we can often find ourselves hesitating.
What if it all goes wrong?
Running a beta test can be a great way of assuaging this fear, as well as ensuring that you launch the best possible version of your membership.Read More
We are BIG advocates of setting up a waitlist for your membership.
But once you do, what’s next for those people who sign up?
There are lots of ways you can keep your waitlist interested and engaged with you and the launch of your membership site…Read More
We can spend months creating content, writing workbooks, pulling our hair out, and spending a small fortune on promoting a new membership site and then when we finally launch it… nobody joins.
We all dread this as membership owners; and when it happens, the panic sets in and we start scrambling to rearrange the website, add testimonials, and change prices.
This is all completely irrelevant stuff and won’t turn things around.
So what should you do if your membership launch fails?Read More
This is the ultimate “how long is a piece of string” question.
There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership.
However when setting goals for the launch of a new membership site, or even the growth of an existing one, it’s useful to know whether your aspirations are realistic or just pure delusion!
In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for predicting how many people you can realistically expect to join your membership.Read More
The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors.
Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say “when”?
In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch.Read More
If a membership site launches with no audience to notice, has it truly launched?
In this episode we answer the much asked question of whether it’s possible – or advisable – to launch a membership site when you do not have an audience.
I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audience for your membership, fast.Read More
In many ways your membership launch is some of the easiest marketing you’ll ever do.
Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?Read More