Membership websites are a value exchange.
As long as you keep delivering value to your members – in the form of content, resources and ongoing investment in your product – they’ll keep giving value to you in the form of their continued subscription payments.
So what content can you actually include in your membership in order to ensure you keep up your side of the bargain?Read More
When publishing content online – whether freely or inside a membership – there’s always the chance that someone will copy or steal your hard work.
In truth the only way to guarantee that this won’t happen is to not publish anything online.
However this doesn’t mean you should just roll over if it happens to you.
In this episode I give my top tips for dealing with people stealing and copying your content, with specific examples of the process we use in our own business.Read More
Creating content can be one of the most time consuming parts of running a paid membership website.
If you’re billing people on a recurring basis, you need to deliver value on a recurring basis; and often delivering that value involves some form of content.
In this episode of The Membership Guys Podcast, I discuss how to approach content strategy for your membership, and the steps to take in order to ensure your production process is streamlined so you’re not constantly grinding to put out new content.Read More
Drip feeding your membership or course content can be a good way of increasing the value and stickiness of your membership, as well as providing other benefits for both you and your members.
But what actually counts as drip feeding and in what circumstances should you use it?Read More
Most online memberships involve content.
A lot of content.
Not only are you creating content for your membership, but often you’re blogging, podcasting or creating videos as part of your marketing strategy too. It can be a lot to handle!
That’s why it’s crucial to have a solid plan for your content production, so you know well in advance what you need to create in order to schedule accordingly and avoid constantly doing everything at the last minute.
In this episode I’m joined by Janet Murray to discuss how to plan an entire year’s worth of content, and the tips and tools you need to help you stay on track.Read More
Have you thought about getting guest experts involved in your membership site?
Inviting other people to create content and contribute to your membership can expand the amount of information and expertise you’re able to offer.
Yes, your audience wants access to you and your knowledge on the topic of interest, but they can also benefit from hearing other people’s experiences and niche expertise.
This provides a far richer learning experience and a larger number of resources for your membership audience.
If you attract well-known authorities, you can gain credibility by association.
Being able to use these prominent faces as a stamp of approval can promote loyalty within your membership and attract new people to your stuff.
Not only do guest experts bring great value, they can also lighten your workload.
If you’re running a number of live workshops, your guests can takeover and provide the slides and research.
Having regular guests in your membership can really decrease the amount of content production you do personally.
When you’re the single source of content, your members can get demanding.
Move away from this and the dynamic of your membership might change in a positive way.
How do you go about bringing guest experts into your membership site?
Here are a few of our top tips.Read More
Memberships come in all shapes and sizes but the majority that we work with follow content and community models.
Couple this with the fact that content marketing is, in our opinion, the most effective marketing strategy for memberships, and you find yourself in a tricky situation.
If it’s all content, where do you draw the line between free (used as part of your marketing strategy) and paid (kept inside your membership)?
Deciding which pieces of your content should be free and which should be paid means making difficult decisions – some of which might feel arbitrary – but there are five questions you can ask yourself to bring some sense to the situation…Read More
The typical membership site owner creates a LOT of content.
Not just for their paying members, but as part of their marketing strategy too.
It’s a lot of work – so anything you can do to increase the impact and the reach of the content you create is a big win.
Content repurposing can help you squeeze every drop of value from your courses, tutorials, blogs, videos and podcasts; and in today’s episode of The Membership Guys Podcast, I’m joined by the queen of content repurposing – Amy Woods from Content10x – to discuss ways that you can repurpose your membership content.Read More
Social proof is a powerful marketing tool.
Everyone expects you to talk about how awesome your membership is – that’s a given – but when others back you up then it’s a whole different ball game.
Testimonials, endorsements and success stories go a very long way – and as a membership site owner you have the perfect resource at your disposal to generate this sort of social proof: your existing member base!
In this episode, I talk about the most effect ways of tapping into your existing members to help you to create highly persuasive and effective social proof that will help you to skyrocket your marketing.Read More
Live calls are a great way of delivering value to your members without a lot of the headaches and added effort that goes into creating many other forms of member content.
Webinars, live Q&A’s, member coaching calls – this sort of content is ideally suited to most types of memberships.
In today’s podcast episode, I dive deeper into how to get the most out of live member content and give my top tips for raising the bar and improving the quality and impact that it can have.Read More