The Membership Guys

All Content Creation content

Planning Your Content For The Next 12 Months with Janet Murray

Most online memberships involve content.

A lot of content.

Not only are you creating content for your membership, but often you’re blogging, podcasting or creating videos as part of your marketing strategy too. It can be a lot to handle!

That’s why it’s crucial to have a solid plan for your content production, so you know well in advance what you need to create in order to schedule accordingly and avoid constantly doing everything at the last minute.

In this episode I’m joined by Janet Murray to discuss how to plan an entire year’s worth of content, and the tips and tools you need to help you stay on track. 

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Utilizing Guest Experts for your Membership Content

While in a lot of cases people will have joined your membership to get the benefit of your particular expertise; bringing in experts in complimentary topics can add a lot to your offering.

Not only does inviting guest contributors increase the value and variety you provide to your members; but it’s also a smart strategy for minimizing the workload involved in creating all membership content yourself.

In this episode I talk more about ways to make best use of guest contributors for your membership, as well as how to approach experts and get them to agree to be involved.

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How to Decide Which Content Should Be Free vs Paid

Memberships come in all shapes and sizes but the majority that we work with follow content and community models.

Couple this with the fact that content marketing is, in our opinion, the most effective marketing strategy for memberships, and you find yourself in a tricky situation.

If it’s all content, where do you draw the line between free (used as part of your marketing strategy) and paid (kept inside your membership)?

Deciding which pieces of your content should be free and which should be paid means making difficult decisions – some of which might feel arbitrary – but there are five questions you can ask yourself to bring some sense to the situation…

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Repurposing Your Membership Content with Amy Woods

The typical membership site owner creates a LOT of content.

Not just for their paying members, but as part of their marketing strategy too.

It’s a lot of work – so anything you can do to increase the impact and the reach of the content you create is a big win.

Content repurposing can help you squeeze every drop of value from your courses, tutorials, blogs, videos and podcasts; and in today’s episode of The Membership Guys Podcast, I’m joined by the queen of content repurposing – Amy Woods from Content10x – to discuss ways that you can repurpose your membership content.

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How to Tap Into Your Existing Members to Create Social Proof

Social proof is a powerful marketing tool.

Everyone expects you to talk about how awesome your membership is – that’s a given – but when others back you up then it’s a whole different ball game.

Testimonials, endorsements and success stories go a very long way – and as a membership site owner you have the perfect resource at your disposal to generate this sort of social proof: your existing member base!

In this episode, I talk about the most effect ways of tapping into your existing members to help you to create highly persuasive and effective social proof that will help you to skyrocket your marketing.

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4 Ways to Improve Your Live Member Training Calls

Live calls are a great way of delivering value to your members without a lot of the headaches and added effort that goes into creating many other forms of member content.

Webinars, live Q&A’s, member coaching calls – this sort of content is ideally suited to most types of memberships.

In today’s podcast episode, I dive deeper into how to get the most out of live member content and give my top tips for raising the bar and improving the quality and impact that it can have.

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How Much Content Do You Need to Launch Your Membership?

The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors.

Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say “when”?

In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch.

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How to Generate New Ideas for Membership Content

Your membership content comprises a large part of the ongoing value your site offers.

But how do you keep momentum going once the ideas and inspiration for what content to create start to run dry?

In this episode of The Membership Guys Podcast, I discuss a few effective ways to generate a continuous stream of awesome ideas for fresh membership content.

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Key Things to Consider When Preparing Content for your Membership Launch

How much content is enough to launch your membership site with?

There really is no set rule or one-size fits all answers. It all depends on your audience and product.

You could even launch your membership with no content at all and release content in real time.

We get asked about what ‘enough’ content is a lot, so we’ve put together our top tips for creating content to launch your membership.

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