The Membership Guys

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7 Things To Do Before You Publish Your Next Piece Of Membership Content

Most membership sites include some form of premium content locked away behind a paywall.

But locking your content down is a double-edged sword.

You could have the most incredible content in the world, but if the only people who know about it are your paying members then you’re missing on an opportunity to get so much more bang for your buck.

So before you hit ‘publish’ on your next piece of membership content, try implementing these 7 tactics.

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Overcoming The Fear Of Giving Away Your Expertise For Free

Over the years we’ve worked with thousands of memberships of all shapes and sizes; and for all their variety and the niches they occupy, the majority of those memberships have something in common:

They’re based on expertise – they’re founded by an expert in a specialist field, and their currency is their expertise and knowledge.

And they face a catch-22.

You need to demonstrate and prove your expertise in order to persuade people to join your membership.

And the best way to do that is through content marketing.

But giving away your best ideas for free means nobody will want or need to join – right?

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5 Best Sources Of Ideas And Inspiration For Your Membership Site

Running a membership site is exciting, rewarding, and… a lot of work.

Sometimes it can be mentally taxing – so when it comes to thinking up fresh ideas for new membership content or features, it’s not uncommon to find that the well has run a little dry…

We all need a helping hand with getting those creative juices flowing every now and again!

That’s why I’ve brought together 5 of the best ways to generate ideas and inspiration for your membership site.

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4 Things That Have Made Us More Productive Membership Owners

Membership site owners wear a lot of hats and juggle a lot of tasks on a day to day basis.

With so many moving parts, and so many plates to keep spinning, anything that we can do to streamline our workload and become a little more efficient is a big win.

In this episode of The Membership Guys Podcast, I talk about 4 specific things we do within our business to make us far more productive in running our membership

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12 Types of Content To Include In Your Membership Site

Membership websites are a value exchange.

As long as you keep delivering value to your members – in the form of content, resources and ongoing investment in your product – they’ll keep giving value to you in the form of their continued subscription payments.

So what content can you actually include in your membership in order to ensure you keep up your side of the bargain?

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What To Do When Someone Steals Your Membership Content

When publishing content online – whether freely or inside a membership – there’s always the chance that someone will copy or steal your hard work.

In truth the only way to guarantee that this won’t happen is to not publish anything online.

However this doesn’t mean you should just roll over if it happens to you.

In this episode I give my top tips for dealing with people stealing and copying your content, with specific examples of the process we use in our own business.

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How to Streamline the Production of your Membership Content

Creating content can be one of the most time consuming parts of running a paid membership website.

If you’re billing people on a recurring basis, you need to deliver value on a recurring basis; and often delivering that value involves some form of content.

In this episode of The Membership Guys Podcast, I discuss how to approach content strategy for your membership, and the steps to take in order to ensure your production process is streamlined so you’re not constantly grinding to put out new content.

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