Most online memberships involve content.
A lot of content.
Not only are you creating content for your membership, but often you’re blogging, podcasting or creating videos as part of your marketing strategy too. It can be a lot to handle!
That’s why it’s crucial to have a solid plan for your content production, so you know well in advance what you need to create in order to schedule accordingly and avoid constantly doing everything at the last minute.
In this episode I’m joined by Janet Murray to discuss how to plan an entire year’s worth of content, and the tips and tools you need to help you stay on track.Read More
While in a lot of cases people will have joined your membership to get the benefit of your particular expertise; bringing in experts in complimentary topics can add a lot to your offering.
Not only does inviting guest contributors increase the value and variety you provide to your members; but it’s also a smart strategy for minimizing the workload involved in creating all membership content yourself.
In this episode I talk more about ways to make best use of guest contributors for your membership, as well as how to approach experts and get them to agree to be involved.Read More
Membership websites come in all shapes and sizes; but the type we typically deal with here on The Membership Guys consist primarily of content and community.
Given that content marketing is, without doubt, one of the best ways to promote your membership site; then it can be a real challenge trying to figure out which content should be free – via blogs, podcasts and the like – and which content should comprise your paid membership.Read More
The typical membership site owner creates a LOT of content.
Not just for their paying members, but as part of their marketing strategy too.
It’s a lot of work – so anything you can do to increase the impact and the reach of the content you create is a big win.
Content repurposing can help you squeeze every drop of value from your courses, tutorials, blogs, videos and podcasts; and in today’s episode of The Membership Guys Podcast, I’m joined by the queen of content repurposing – Amy Woods from Content10x – to discuss ways that you can repurpose your membership content.Read More
Social proof is a powerful marketing tool.
Everyone expects you to talk about how awesome your membership is – that’s a given – but when others back you up then it’s a whole different ball game.
Testimonials, endorsements and success stories go a very long way – and as a membership site owner you have the perfect resource at your disposal to generate this sort of social proof: your existing member base!
In this episode, I talk about the most effect ways of tapping into your existing members to help you to create highly persuasive and effective social proof that will help you to skyrocket your marketing.Read More
Live calls are a great way of delivering value to your members without a lot of the headaches and added effort that goes into creating many other forms of member content.
Webinars, live Q&A’s, member coaching calls – this sort of content is ideally suited to most types of memberships.
In today’s podcast episode, I dive deeper into how to get the most out of live member content and give my top tips for raising the bar and improving the quality and impact that it can have.Read More
The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors.
Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say “when”?
In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch.Read More
Your membership content comprises a large part of the ongoing value your site offers.
But how do you keep momentum going once the ideas and inspiration for what content to create start to run dry?
In this episode of The Membership Guys Podcast, I discuss a few effective ways to generate a continuous stream of awesome ideas for fresh membership content.Read More
Most membership sites include some form of premium content locked away behind a paywall.
But locking your content down is a double-edged sword.
You could have the most incredible content in the world, but if the only people who know about it are your paying members then you’re missing on an opportunity to get so much more bang for your buck.
So before you hit ‘publish’ on your next piece of membership content, try implementing these 7 tactics.Read More
How much content is enough to launch your membership site with?
There really is no set rule or one-size fits all answers. It all depends on your audience and product.
You could even launch your membership with no content at all and release content in real time.
We get asked about what ‘enough’ content is a lot, so we’ve put together our top tips for creating content to launch your membership.Read More