Do your potential members understand your membership offering?
The benefits of joining your membership…
What to expect as a member…
And how you can help them take the necessary steps to reach their desired outcome?
More often than not the answer to this is a resounding no.
And this can be for many reasons…
The most common of which is that they simply don’t know what’s inside the box.
In other words, they have no idea what goes on inside your membership…
And that’s preventing them pressing the ‘join today’ button on your sales page.
It’s our job as membership website owners to rectify this…
And there’s one very simple but powerful marketing tactic you can use to do that:
Taking them behind the scenes of your membership…Read More
It’ll probably come as no surprise to you that I am a huge fan of podcasting…
And I mean huge…
That’s why I’ve recorded hundreds of episodes over the years…
In fact, I’d go as far as to say that The Membership Guys and Membership Academy wouldn’t be where it is today without our podcast…
It has genuinely helped us grow our business.
But while we’ve always seen podcasting as a great way of attracting new members, it’s not something we’ve ever really explored as a medium for serving people inside your membership…Read More
Instagram is by far one of the most popular social media platforms in the world.
Everyone from influencers and small businesses to large corporates are using it daily to promote their brands…
And you can see why with all its nifty features.
But that’s not what Instagram was originally designed for.
Its original purpose as a photo sharing app was for users to post images of food, sunsets and selfies.
That’s why out of all of the social media platforms, Instagram isn’t always the easiest one to use to promote your membership business…
One of the main reasons for this is that it doesn’t allow you to share a link in your posts like you can on other channels such as Twitter, LinkedIn and Facebook.
So how do you actively promote your membership without the ability to post links?
Use Instagram Stories.Read More
In this installment of the Membership Toolkit, we’re doing things a little differently…
While usually the Toolkit is a roundup of a 3-4 top recommendations for various tools to help you in your membership; we’re dedicating this month’s edition to breaking down the setup we use for live video streaming.Read More
Members join for the content, but they stay for the community.
While anecdotal, this trend can often be observed in memberships of all shapes and sizes.
However while the community aspect of most memberships is the glue that holds things together, that certainly doesn’t mean you can slouch when it comes to creating content.Read More
Most membership sites include some form of premium content locked away behind a paywall.
But locking your content down is a double-edged sword.
You could have the most incredible content in the world, but if the only people who know about it are your paying members then you’re missing on an opportunity to get so much more bang for your buck.
So before you hit ‘publish’ on your next piece of membership content, try implementing these 7 tactics.Read More
Over the years we’ve worked with thousands of memberships of all shapes and sizes; and for all their variety and the niches they occupy, the majority of those memberships have something in common:
They’re based on expertise – they’re founded by an expert in a specialist field, and their currency is their expertise and knowledge.
And they face a catch-22.
You need to demonstrate and prove your expertise in order to persuade people to join your membership.
And the best way to do that is through content marketing.
But giving away your best ideas for free means nobody will want or need to join – right?Read More
Running a membership site is exciting, rewarding, and… a lot of work.
Sometimes it can be mentally taxing – so when it comes to thinking up fresh ideas for new membership content or features, it’s not uncommon to find that the well has run a little dry…
We all need a helping hand with getting those creative juices flowing every now and again!
That’s why I’ve brought together 5 of the best ways to generate ideas and inspiration for your membership site.Read More
Membership site owners wear a lot of hats and juggle a lot of tasks on a day to day basis.
With so many moving parts, and so many plates to keep spinning, anything that we can do to streamline our workload and become a little more efficient is a big win.
In this episode of The Membership Guys Podcast, I talk about 4 specific things we do within our business to make us far more productive in running our membershipRead More
Are you trying to be all things to all people with your content?
The truth is, the more broad your content is, the less compelling, relevant and effective it’s likely to be for the individual reader.
By trying to cater to everyone, you end up catering to no-one.
This is where segmentation can be a gamechanger…Read More