When assessing how engaged their membership community is, most people tend to focus on the number of posts and comments they rack up.
But activity and engagement are not the same thing!
This is what trips people up – they think that more activity (posts, comments, replies, etc.) equate to higher and better engagement.
More often than not, that is not the case.
Quality is more important than quantity when it comes to community engagement.
So you need to think about your Signal v Noise ratio…Read More
While every membership is unique, we all have our own idea of who our ‘perfect member’ is.
However the reality is that not everyone will fit into that one perfect bucket.
Everyone is different. Well… kind of…
The longer you run your membership, the more you’ll find that there are essentially seven main types of members out there…Read More
Are you delivering an exceptional member experience?
Your membership could have the best content in the world, but if your member experience isn’t up to scratch then people just aren’t going to engage.
They’re less likely to log in, less likely to consume your content or participate in your community, and ultimately less likely to stick around long term.
Much of crafting a remarkable member experience comes down to finding ways of making your members feel extra special, and in this episode I highlight 6 simple ways to do just that.Read More
One of the best things about running a membership website is that we can market and position it in a way that we attract the sort of members that we most want to work with.
However no matter hard you try to get only the “right type” of people in your membership, you will inevitably experience problem members.
Sometimes it will be a personality clash, where certain members just rub you up the wrong way; however there will be instances where you need to deal with potentially toxic elements among your member base. So how do you deal with them?
I address that question and more on the latest episode of The Membership Guys Podcast.Read More
In today’s online world you’re increasingly competing with a lot of noise and distraction when it comes to your members time and attention.
How do you stand out?
What can you do to deliver a member experience that will make logging into your membership and spending time in your community preferable to watching hilarious cat videos on YouTube or chatting with friends on Facebook?
Andrew and Pete are two of the most creative content marketers in the world. And that creativity carries over to their own membership community too.
In this episode of The Membership Guys Podcast, we look at what they’re doing to craft a truly unique and remarkable member experience, and they share their tips on how you can think outside the lines and start being more creative with your membership.Read More
The one-to-many aspect of the membership model is one of it’s greatest benefits.
Being able to serve your audience on a larger scale is what attracts a lot of membership owners to this type of business – however it does come at a cost.
The larger your membership grows, the less able you are to create a more personal connection with individual members, and that can be unsatisfying for both them and you.
However there are still ways you can add a personal touch to your membership, even with hundreds and thousands of members to serve, and in this episode I talk about 8 of the best ways to do that.Read More
Conference season is upon us!
For some that means cramming into a drab hall in a hotel out in the middle of nowhere, listening to long-in-the-tooth experts drone on for hours on end.
For others, it’s a chance to take time away, fly to somewhere sunny and fill your brain in between running up a huge bar bill on company expenses.
Whichever end of the scale you land on; conferences represent plenty of opportunities for anyone running a membership website…Read More
When it comes to membership sites, you’ll often find that people will come for the content, but they’ll stay for the community.
However starting a community from scratch can be daunting.
Getting that initial momentum for your community is key to it becoming successful long-term; so here are my top tips for getting started with your membership community…Read More
We often talk about how crucial community is to long term membership success.
In many memberships, even though members join for the content it’s actually the community that they stick around for.
However that’s not always the case, and in this episode of The Membership Guys Podcast I dig into ways in which adding a community to your membership may not be all it’s cracked up to be.Read More
An active online community can play a huge role in getting your members to stick around long term.
However even just a small negative element can quickly turn your community into a toxic place that nobody will want to be involved in, unless you keep on top of things and implement steps to ensure a positive environment.
In this episode of The Membership Guys Podcast, I delve more into managing your community dynamic and how you can ensure your online group or forum is one that members enjoy being part of.Read More