One of the best things about running a membership website is that we can market and position it in a way that we attract the sort of members that we most want to work with.
However no matter hard you try to get only the “right type” of people in your membership, you will inevitably experience problem members.
Sometimes it will be a personality clash, where certain members just rub you up the wrong way; however there will be instances where you need to deal with potentially toxic elements among your member base. So how do you deal with them?
I address that question and more on the latest episode of The Membership Guys Podcast.Read More
In today’s online world you’re increasingly competing with a lot of noise and distraction when it comes to your members time and attention.
How do you stand out?
What can you do to deliver a member experience that will make logging into your membership and spending time in your community preferable to watching hilarious cat videos on YouTube or chatting with friends on Facebook?
Andrew and Pete are two of the most creative content marketers in the world. And that creativity carries over to their own membership community too.
In this episode of The Membership Guys Podcast, we look at what they’re doing to craft a truly unique and remarkable member experience, and they share their tips on how you can think outside the lines and start being more creative with your membership.Read More
The one-to-many aspect of the membership model is one of it’s greatest benefits.
Being able to serve your audience on a larger scale is what attracts a lot of membership owners to this type of business – however it does come at a cost.
The larger your membership grows, the less able you are to create a more personal connection with individual members, and that can be unsatisfying for both them and you.
However there are still ways you can add a personal touch to your membership, even with hundreds and thousands of members to serve, and in this episode I talk about 8 of the best ways to do that.Read More
Conference season is upon us!
For some that means cramming into a drab hall in a hotel out in the middle of nowhere, listening to long-in-the-tooth experts drone on for hours on end.
For others, it’s a chance to take time away, fly to somewhere sunny and fill your brain in between running up a huge bar bill on company expenses.
Whichever end of the scale you land on; conferences represent plenty of opportunities for anyone running a membership website…Read More
When it comes to membership sites, you’ll often find that people will come for the content, but they’ll stay for the community.
However starting a community from scratch can be daunting.
Getting that initial momentum for your community is key to it becoming successful long-term; so here are my top tips for getting started with your membership community…Read More
Have you ever wanted to kick someone out of your community?
Dealing with difficult members in your community is a necessary step of being a membership owner, but first you must ask yourself, is this member really a problem?
The plain truth is, you don’t have to be friends with all of your members. With hundreds and hundreds of members, it’s unrealistic that you’ll gel with every single one of them.
But where does someone cross the line from being annoying to being a serious concern? And what should you do about it?Read More
We often talk about how crucial community is to long term membership success.
In many memberships, even though members join for the content it’s actually the community that they stick around for.
However that’s not always the case, and in this episode of The Membership Guys Podcast I dig into ways in which adding a community to your membership may not be all it’s cracked up to be.Read More
An active online community can play a huge role in getting your members to stick around long term.
However even just a small negative element can quickly turn your community into a toxic place that nobody will want to be involved in, unless you keep on top of things and implement steps to ensure a positive environment.
In this episode of The Membership Guys Podcast, I delve more into managing your community dynamic and how you can ensure your online group or forum is one that members enjoy being part of.Read More
Chris Ducker is the founder of the YouPreneur membership community and the man behind popular events such Tropical Think Tank and the upcoming YouPreneur Summit.
It’s through these live events that Chris has been able to help his community to build connections and develop relationships way beyond what’s possible online; and this has been a key factor in the success of his membership.
In this episode of The Membership Guys Podcast, Chris shares his insights into the benefits of running live events as a membership site owner; plus his advice on how you can orchestrate your own events.Read More
I regularly talk about how your members will join for the content, but they’ll STAY for the community; and that’s something we see reflected in every successful membership site we’ve been part of.
But what options do you actually have for creating your community from a technical standpoint? How do you add an online forum to your membership?
In this episode I talk more about the importance of community, forums in particular, and discuss the various routes you can go down to add one to your website.Read More