As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community.
From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems.
However it can be easy to forget that often some of the less glamorous methods of engagement are the most effective.
In this article, we look at one of our favourite tactics for member communication, engagement and retention – the humble “member roundup email”.Read More
Is your membership community a ghost town?
Are you constantly banging your head against a wall trying to figure out ways to get your members to actually converse with each other?
It’s been said many times before – people come for the content but they stay for the community.
However, establishing an active, thriving community inside your membership is easier said than done.
Here are our top tips for getting the conversations flowing…Read More
When assessing how engaged their membership community is, most people tend to focus on the number of posts and comments they rack up.
But activity and engagement are not the same thing!
This is what trips people up – they think that more activity (posts, comments, replies, etc.) equate to higher and better engagement.
More often than not, that is not the case.
Quality is more important than quantity when it comes to community engagement.
So you need to think about your Signal v Noise ratio…Read More
While every membership is unique, we all have our own idea of who our ‘perfect member’ is.
However the reality is that not everyone will fit into that one perfect bucket.
Everyone is different. Well… kind of…
The longer you run your membership, the more you’ll find that there are essentially seven main types of members out there…Read More
When it comes to running a membership, most people focus their attention on the content, community, or managing the business itself.
It makes sense, of course…
After all, that’s what people sign up for…
And that’s how you make money…
The thing is, you can have the best content in the world and a super slick platform to host your community…
But if your member experience isn’t up to scratch then people just aren’t going to engage.
They’ll stop logging in, consuming your content and participating in your community…
Which ultimately means they’ll be less likely to stick around long term…
And that’s the last thing you want to happen…
So, what can you do to ensure you’re delivering a fantastic member experience?
What it comes down to is making your members feel extra special and valued…
Here are six simple ways to do that…Read More
One of the best things about running a membership website is that we can market and position it in a way that we attract the sort of members that we most want to work with.
However no matter hard you try to get only the “right type” of people in your membership, you will inevitably experience problem members.
Sometimes it will be a personality clash, where certain members just rub you up the wrong way; however there will be instances where you need to deal with potentially toxic elements among your member base. So how do you deal with them?
I address that question and more on the latest episode of The Membership Guys Podcast.Read More
In today’s online world you’re increasingly competing with a lot of noise and distraction when it comes to your members time and attention.
How do you stand out?
What can you do to deliver a member experience that will make logging into your membership and spending time in your community preferable to watching hilarious cat videos on YouTube or chatting with friends on Facebook?
Andrew and Pete are two of the most creative content marketers in the world. And that creativity carries over to their own membership community too.
In this episode of The Membership Guys Podcast, we look at what they’re doing to craft a truly unique and remarkable member experience, and they share their tips on how you can think outside the lines and start being more creative with your membership.Read More
The one-to-many aspect of the membership model is one of it’s greatest benefits.
Being able to serve your audience on a larger scale is what attracts a lot of membership owners to this type of business – however it does come at a cost.
The larger your membership grows, the less able you are to create a more personal connection with individual members, and that can be unsatisfying for both them and you.
However there are still ways you can add a personal touch to your membership, even with hundreds and thousands of members to serve, and in this episode I talk about 8 of the best ways to do that.Read More
Conference season is upon us!
For some that means cramming into a drab hall in a hotel out in the middle of nowhere, listening to long-in-the-tooth experts drone on for hours on end.
For others, it’s a chance to take time away, fly to somewhere sunny and fill your brain in between running up a huge bar bill on company expenses.
Whichever end of the scale you land on; conferences represent plenty of opportunities for anyone running a membership website…Read More
When it comes to membership sites, you’ll often find that people will come for the content, but they’ll stay for the community.
However starting a community from scratch can be daunting.
Getting that initial momentum for your community is key to it becoming successful long-term; so here are my top tips for getting started with your membership community…Read More