The Membership Guys

All Behind the Membership content

Conquering Multiple Membership Markets with Jared Falk

Jared Falk from Musora and Drumeo joins Callie on the last episode of Season 2 of Behind the Membership.

Jared has not one, but four membership sites, all in different music niches. And with over 10,000 active members in his original membership site, Drumeo, and having served over 200,000 customers so far in his business, he’s achieved a lot by anyone’s standards.

In this episode Jared is discussing world domination when it comes to membership sites, including how he is replicating his successful drum membership site into other markets, and how he’s grown his business to a team of 35, with most working on location in his offices in Canada.

And he reveals why he’s always trying new things when it comes to marketing and retention and how what works for one site doesn’t necessarily work for another.

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Learning to Love the Membership Model with Kim Jimenez

In this episode of Behind the Membership, Callie is talking with Kim Jimenez from The Business Lounge, a membership site for online business owners.

Kim has had her membership for nearly two years now, and in this episode she discusses how she didn’t initially want to create a membership site, what changed that opinion, and how starting one has actually transformed her business and life.

Kim also talks about how she is using YouTube, webinars, and trials to attract new members, and why she has both a Facebook group and an onsite forum for her membership community, and how she balances the two.

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A Member a Day Without Marketing with Nigel Moore

In this episode of Behind the Membership Callie is talking with Nigel Moore all about his membership site, The Tech Tribe.

Nigel offers all members a personal coaching call when they join, has a private coaching section in his community and creates most of his content based on member questions and needs. As a result he’s really tuned into what his members, and his potential members, are looking for and what will help them to get results.

Here Nigel also talks about getting a member a day without marketing, and what happens when he actually turns his marketing funnel on. As well as the challenge of content creation, doing things that don’t necessarily scale, introducing a higher membership tier into the mix, and more.

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Cultivating a Membership Community with Terra Dawn

In today’s episode of Behind the Membership Callie talks with Terra Dawn from Uncork Your Dork and the Wham! Bam! Business Plan!

Terra’s had her membership for over a year now and in this episode they’re talking about why she initially moved from Teachable to WordPress and why she’s recently moved her community from an onsite forum to Mighty Networks, and the effect that this has had on both her engagement and her retention.

Terra also discusses how she uses challenges and summits to market and grow her membership site, how the membership has changed her business focus and what she’s doing next to grow the membership even further

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Low Cost and High Volume with Mark Warner

In this episode of Behind the Membership Callie talks with Mark Warner about his membership site for teachers, Teaching Packs.

Mark has a very different model to most membership site owners, offering only a very low cost non-recurring annual membership. So we’re talking about why Mark made that decision, and how it’s enabled him to attract 15,000 teachers to his membership over the last five years, as well as completely transform his own life in the process.

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Achieving Financial Freedom through a Membership with Anissa Holmes

Anissa Holmes from Delivering Wow joins Callie for this episode of Behind the Membership and shares how she’s managed to achieve financial freedom in the first year of her membership site, and how she is now planning to restructure and reposition her membership for even greater success.

Anissa also talks about building her movement and making an impact, why memberships don’t have to be low cost and how she is choosing to charge a premium price to ensure members achieve results.

And we also discuss how Anissa finds time to run not just her membership site but a highly successful offline business and high end coaching programmes as well!

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Hiring as You Grow with Tim Topham

In this episode of Behind the Membership, Callie talks with Tim Topham from, whose membership site is all about helping piano teachers to improve both their creative skills and their teaching businesses.

Listen in to hear how Tim made the leap from his teaching job to full time membership site owner, and the challenges and opportunities that that’s brought for him.

Plus Tim shares his advice on growing a team for your membership, making your first hire early, bringing in other content creators and the importance of just getting started and fine tuning as you go. And much more!

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Success in a Crowded Niche with Scott Baptie

In this episode of Behind the Membership Callie talks with Scott Baptie from Food for Fitness about his new membership site, The Food for Fitness Inner Circle.

While Scott’s membership site has only been open for a few months, he already has a few hundred members, and here we’re talking launching, going all in on the membership model after years of offering services and products, and how he’s managed to attract members, despite being in a very crowded market.

We also dive into how Scott uses features like private coaching and accountability groups as part of his membership, as well as what he’s doing to grow his membership and improve retention going forward.

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Removing the Barriers to Membership Sales with Kim Bultsma

On Episode Four of Season Two, Callie is talking with SEO and content strategist Kim Bultsma about her membership site, A Cup of Content.

Kim and Callie talk niching down, running completely free trials to attract new members, implementing member challenges to improve engagement and retention and the joy of watching your members make progress thanks to your content.

They also talk about how Kim came to start her own business in the first place after years of being a teacher, and the impact that this change had on her family life.

Plus, Kim shares some of the challenges that she’s encountered along the way, particularly when it comes to balancing time between her service business and the membership site.

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Highs and Lows of a Closed Door Model with Brandon Vogt

In this episode of behind the membership, Callie talks with Brandon Vogt from Claritas U about how he’s achieved success with his membership site for Catholics who want to get clear on their faith.

Brandon has managed to create and run this six figure membership site alongside a full time job and gained over a thousand members with just his first launch, a pretty impressive achievement by anyone’s standards.

Here we look at how Brandon uses the launch model to only open his site twice a year and the pros and cons he’s found of doing this, including how it impacts his churn and ongoing member numbers.

We also talk premium tiers, engagement, content creation, retention and more!

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