The Membership Guys

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Building a “Non Guru” Membership with Christopher Sutton

Christopher Sutton from Musical U joins Callie on episode 6 of Behind the Membership.

Christopher has run his business for 8 years now, with his membership site being the predominant offering since 2015.  Christopher places a lot of emphasis on user experience and gamification in the membership and unlike many membership site owners, Christopher is also not the figurehead or guru of the membership, in fact most of the content is created by other people.

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Attracting the Right Kind of Members with Julie Christie

Julie Christie from Togs in Business joins Callie on this week’s episode of Behind the Membership.

Julie’s membership is less than a year old, and Julie shares some great insights into the first 6 months of her membership and how important narrowing down her ideal member has been and why her focus is on quality of members rather than quantity.

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Making the Leap from Products to Membership with John Tuggle

John Tuggle from Learning Guitar Now joins Callie on this weeks episode of Behind the Membership.

Learning Guitar Now has been around for over 10 years, starting out selling books, DVDs and standalone courses before adding a membership offering into the mix. John’s membership now accounts for around 75% of his monthly income, with one-off product sales making up the rest and he has a lot of great experience to share with us!

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Thinking Outside the Membership Box with Avalon Yarnes from Avalon Cakes School

In this episode of Behind the Membership Callie talks with Avalon Yarnes from Avalon Cakes School. What makes Avalon and her membership so different is just how creative she is, in both her marketing and her retention tactics.

Here we talk leaving her job to start the membership, thinking outside the box to create a great retention hook and gamify her site, creative marketing, the challenge of trying to do all the things, and much more!

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Pivoting A Membership with Colin Gray from The Podcast Host Academy

Colin Gray from The Podcast Host Academy is joining Callie on this episode of Behind the Membership. Colin actually had a false start with his membership site, something many of us fear, but is now starting to thrive after pivoting his approach and brand.

Here we talk creating ongoing value, the flow between free and paid content, the part live support plays in his membership, how he went from a member a week to a member a day, why he’s not sure about having a community and where to look for marketing and retention inspiration.

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Idea to Launch in 2 weeks with Stacey Harris from Hit the Mic Backstage

In the first episode of Behind the Membership, Callie is joined by Stacey Harris from Hit the Mic Backstage.

Stacey has been running her membership for 2 years now and we discuss the running of her site, including how she managed to launch in just 2 weeks, the sales funnel she uses to attract new members and how a $1 trial has effected sales, how her membership has evolved over the last 2 years and her challenges and highlights.

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Behind the Membership: ScottsBassLessons.com

One of the best ways to get insight, inspiration and ideas for your membership site is to take a look at what other existing membership owners are doing.

So today we’re talking with Scott Devine from ScottsBassLessons.com the largest and most popular bass-centric educational community in the world.

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Behind the Membership: BilingualAvenue.com

One of the best ways to get insight, inspiration and ideas for your membership site is to take a look at what other existing membership owners are doing.

With that in mind we’ve created the ‘Behind the Membership’ series.

No two membership sites are the same and in this series we will be talking with people running successful memberships and taking a sneak peek behind the scenes.

This month we’re talking with Marianna Du Bosq from Bilingual Avenue.

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Behind the Membership: TeachingPacks.co.uk

One of the best ways to get insight, inspiration and ideas for your membership site is to take a look at what other existing membership owners are doing.

With that in mind we’ve created our new ‘Behind the Membership’ series.

No two membership sites are the same and in this series we will be talking with people running successful memberships and taking a sneak peek behind the scenes.

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