Carole Copeland Thomas, a diversity and inclusion expert, is talking all about her membership site the Multicultural Symposium Series in today’s episode of Behind the Membership.
Carole’s online membership actually evolved from her long running annual conference with the aim of providing somewhere business owners could have a year round conversation around important topics that relate to becoming a more diverse and inclusive business.
In this episode we’re talking about the importance of Carole’s work and the impact it’s having, how she’s able to keep her membership very low cost and affordable because of corporate sponsors, and how her current focus is on scaling the membership even further.
We also talk about how she combines her offline events and online membership and the monthly webinars that she runs as both a retention and marketing tactic.
Plus of course much more!
Listen in to hear about:
- How Carole’s online membership evolved from her well established annual conference in order to provide somewhere to have important inclusivity discussions year round
- Why having corporate sponsors allows Carole to keep her membership very low cost and accessible
- Mixing offline events and online membership, and how the current pandemic has affected this balance
- How Carole makes her member webinars free to attend live and then only available within the membership
- How being forced to turn her annual membership conference virtual is actually helping Carole to scale the membership further
- Why current racial tensions across the U.S. have made the membership more important than ever and how this has changed Carole’s approach
- The challenge of being a pioneer and focusing on a topic where the results and impact of your work may not be fully seen in your lifetime.
Connect with Carole:
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